The following is the 5g mobile phone report in the first quarter of 2021 From Big data recommended by recordtrend.com. And this article belongs to the classification: 5g industry, Intelligent mobile phone.
2020 is a year of rapid development of 5g technology application. According to the data released by the Ministry of industry and information technology, there are 718000 5g base stations in China, covering all prefecture level and above cities in China, and the world’s largest 5g network has been built. At the same time, the number of 5g mobile phones and 5g users has doubled, and the number of 5g terminal connections has exceeded 200 million. Daily interactive (stock code 300766) big data has been focusing on the development of 5g mobile phone market since September 2019, and continuously releasing 5g mobile phone reports. What is the performance of 5g mobile phones in 2020? Let’s review the data together.
In 2020, the 5g mobile phone market will develop rapidly. 5g mobile phones with different functions and prices will appear one after another. The market scale of 5g mobile phone will continue to expand, and the number of active devices and market share of 5g mobile phone will continue to grow. By the end of 2020, the market share of 5g mobile phones in the smartphone market has reached 8.5%.
Huawei continues to lead the market
The competition of 5g mobile phone brands has entered a white hot stage
According to the data released by the Institute of information technology: from January to December 2020, the cumulative shipment volume of 5g mobile phones in the domestic market is 163 million, and the total number of new models on the market is 218. Especially in the fourth quarter, with the appearance of the first iPhone 5g mobile phone, the competition of 5g mobile phone brand is becoming increasingly fierce.
According to big data, Huawei continues to lead the domestic 5g mobile phone market with a market share of 45.5%; vivo and oppo rank second and third with a market share of 15.6% and 11.0% respectively; after its independence in April 2020, honor ranks fourth with a market share of 9.7%, achieving good results; Xiaomi ranks fifth with a market share of 8.3%. In addition, with the release of the first 5g iPhone in the fourth quarter, only four models accounted for 5.6% of the market share of 5g phones, ranking sixth, and the brand strength can not be underestimated.
Which 5g mobile phone is the most popular in 2020? Big data shows that although Huawei mate30 Pro is the 5g flagship mobile phone released in the second half of 2019, its popularity will remain unchanged in 2020, becoming the most popular model in 2020, with a market share of 7.5%. Among the main models of 5g mobile phones, Huawei has the most models, which also shows the strength of Huawei as a “national brand”.
According to the market situation of the new 5g mobile phones launched in 2020, Huawei’s P40 series is the most popular, ranking first and second; nova7 series with medium and low price ranks third and fourth; iPhone 12 ranks fifth.
In the ranking of the number of 5g mobile phone activation devices launched in Q4, the performance of iPhone is outstanding. The top four models of iPhone 12 are ranked first, second, fourth and eighth respectively. The iPhone, which has entered the 5g world for the first time, is a success. “Buy iPhone or Huawei?” It has also become a choice for consumers.
5g mobile phones are becoming popular and sinking
Figure of 5g mobile phone users in 2020
Big data continues to pay attention to 5g mobile phone user portraits. Through the differences between user portraits in different periods, we can find the migration of 5g mobile phone user preferences, so as to find new market trends.
In terms of gender distribution, women with 5g mobile phones will account for 41.6% of the total by the end of 2020, according to big data. The gender ratio of 5g mobile phones is approaching that of the whole population.
In terms of age distribution, the proportion of 5g mobile phone users under 24 years old has increased, accounting for 23.5%, which is not only higher than that of 35-44 years old people, but also higher than that of full users of the same age group. Young people become important consumers of 5g mobile phones.
From the perspective of consumption level, by the end of 2020, the proportion of medium-sized consumers of 5g mobile phone users has increased to 59.2%, which is 17.1% higher than that of the same group in 2020, and it has surpassed the high consumption group to become the main group of 5g mobile phone. This also shows that in 2020, 5g mobile phone models will be more abundant, which can meet the needs of different categories of consumers, and the popularity of 5g mobile phones will be further improved.
From the perspective of urban distribution, the mainstream population of 5g mobile phones is still concentrated in the first and second tier cities by the end of 2020, but the population proportion of the third and fourth tier cities has increased compared with that in the middle of 2020, reaching 19.0% and 27.5% respectively. With the comprehensive coverage of 5g network, users in the third and fourth tier cities have begun to understand and accept 5g mobile phones, and the market of 5g mobile phones in the third and fourth tier cities has gradually opened.
Female “fruit powder” accounts for more than 70% of the total, and iPhone 12 is the most popular
First user portrait of iPhone 5g
In 2020, with the iPhone 12 series joining the battlefield, 5g mobile phones will add “fruit powder” crowd. The first profile of iPhone 5g users was released by twitter, which clearly depicts the characteristics of this group of people who took the lead in using iPhone 5g.
In the “fruit powder” of iPhone 12 series 5g mobile phones, women dominate, accounting for 72.2%. According to the age distribution of users, 57.6% of the iPhone 5g users are under 24 years old, which is higher than that of the general population. Young people have become the mainstream user group of the iPhone 12 series.
From the perspective of user consumption level, the proportion of high consumption level users among iPhone 5g users is 69.2%, which is slightly lower than that of iPhone users. In terms of urban distribution, iPhone 5g is more popular in first tier and second tier cities, with 73.1% of its users in first tier and second tier cities.
This paper further analyzes the proportion of iPhone 5g mobile phones of different age groups based on three big data. In the iPhone 12 series, the proportion of iPhone 12 users in different age groups is the highest, which is the most popular model in all age groups.
Among the 35-44 year olds, 31.4% of them use the iPhone 12 Pro max, which is more popular with young people than other age groups.
Throughout 2020, 5g technology continues to innovate, 5g mobile phone has grown into a new force in the domestic mobile phone market, more and more brands have joined the 5g market competition. In 2021, the battle drum of 5g market has been sounded, and big data will continue to pay attention to the new development of 5g mobile phone market.
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