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The following is the Year end inventory of mobile market in 2020 From App Annie recommended by recordtrend.com. And this article belongs to the classification: App Annie, Mobile applications.
2020 is a landmark year. The novel coronavirus pneumonia epidemic has swept the world, affecting the economic situation and changing people’s daily life. In this context, one thing is certain: we all rely on mobile devices to connect, work, learn, play and escape from reality. At the height of the epidemic, mobile device usage soared – accelerating adoption by two to three years.
Global user spending on IOS and Google play is expected to reach US $112 billion this year, up 25% year-on-year, driven by markets such as the United States, Japan, the United Kingdom, South Korea and Germany, as well as the categories of games, photos, videos, entertainment and social networking.
2020 has fully demonstrated that when we stay at home, mobile devices become the center of our lives. Therefore, in order to win in the mobile terminal, brand owners and publishers need to measure their mobile performance based on market data more than ever before.
——Bertrand salord, vice president of global marketing, APP Annie
Global hot applications of the year
Based on the number of APP downloads and app store user spending as of November 14, 2020, and the average number of monthly active users as of October, we analyze the top apps in 2020. At the end of the year, our forecast of the number of holidays, the length of the season and the number of holidays we forecast will change.
The application of year-on-year growth breakthrough in 2020 includes:
Zoom cloud meetings and Google meet experienced a significant increase in downloads in 2020, due to the surge in demand for mobile applications as business remoteness and team collaboration are fully brought online. Considering that companies around the world will retain varying degrees of telecommuting policies, we expect the use of mobile devices will remain at a high level in 2021.
Tiktok’s strong growth momentum continued throughout 2020 – especially as more content hungry users flocked to tiktok to create content, socialize and entertain, and its cross application usage with mainstream online video applications such as Netflix has also increased, which indicates that tiktok has a strong growth trend It not only blurs the boundary between social networking and online video, but also plays an important role in the field of online video. It is estimated that the monthly number of active users will exceed 1 billion in 2021.
Disney + has achieved significant growth this year following its successful entry into the European and Latin American markets. In 2020, Disney + ranked fifth in user spending for non game Apps – with exclusive content such as Mandalorian and Mulan, Disney has successfully attracted many mobile users to subscribe to the app. Disney announced a restructuring in the fourth quarter to support its entertainment division’s work in online video.
Top global games of the year
Mobile games will reach a new height in 2020, partly driven by cross platform games, the growing market for medium and heavy mobile games and the continued growth of leisure games. With our latest game IQ products, we can see that social functions can also help drive the growth of mobile games, especially casual games, including chat, friend invitation and multi player competition mode.
Games to achieve a breakthrough in year-on-year growth rate in 2020 include:
Among us!: This is a multi player competitive game, which belongs to the sub category of leisure arcade. It has achieved remarkable results in terms of the number of downloads and active users. This game can attract a large number of high participation players by combining the common and popular multi player game playing method in moderate and severe games such as chicken eating game with the super leisure elements of arcade game. With multiple maps and in-depth customizable game play settings, it helps keep the game fresh and allows users to adjust settings to better fit in with friends who play together – strategic elements that help improve retention.
Tom’s cat: released in February 2020, it has become the eighth most downloaded mobile game in the world in 2020. Based on leisure > simulation > electronic pet games, the talking tom cat series captures the potential needs of users and provides fans with the most favorite fresh experience.
Robox: This is a leisure > simulation > sandbox game, which is in the top 10 of the user spending list in 2020, which is particularly impressive because the revenue rankings are usually dominated by medium and heavy games. Robox hosted a concert for music star lil NAS X. in 2019, he made a hit with the cover of Old Town Road on tiktok, and his four performances received 33 million views. For savvy mobile priority players, cross type collaboration and “exclusive” content can have a unique appeal.
Call of Duty: Mobile: on October 1, 2020, the game ushered in its first anniversary. In the peak month of the first year after its release, its Android mobile game lasted almost one billion hours. The popular game from mainframe to mobile devices has reached another milestone in 2020, with the average monthly number of active users rising from 13th to 4th in 2019.
In 2021, it’s not just about developing a “mobile strategy.”. Companies must have a data enabled mobility strategy that combines reliable and accurate mobile market data with their first-party data and an intelligent data science partner. To win the mobile market in 2021, mobile data should be the top priority.
More reading: 2021 new normal: five mobile market forecasts (Part 1) app Annie: mobile market in 2019 – Restaurant and meal delivery industry report (download attached) app Annie: it is estimated that the global mobile application market will reach 189 billion US dollars in 2020, with games accounting for 55% app Annie: app Annie: 2017 top 52 app publisher revenue list App Annie: China’s top 52 publishers’ most profitable game and video applications app Annie: Global app market analysis in October 2017 March 2010 global mobile application index 10 initiatives: the only way for marketers to seize today’s mobile market (with downloads) app Annie: global users spend more than $16.7 billion on mobile games in Q1 2020 app Annie: Global app market analysis in February 2018 app Annie: app downloads on IOS and Google play exceeded 30.3 billion times in the second quarter of 2019
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