The following is the In Q2 2022, the total revenue generated by non game applications in the U.S. app store reached $3.4 billion, accounting for 50.3% From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: App Store, Google Play, Sensor Tower, Mobile Apps.
The applied economy in the United States has just undergone a major transformation. In the second quarter of this year, U.S. consumers’ spending on non game mobile applications exceeded that on mobile games for the first time in May 2022, and this trend continued in June. This pushed up the total revenue generated by non game apps in the quarter – reaching about $3.4 billion on the U.S. app store and $3.3 billion on mobile games.
According to the report released by sensor tower, after the transformation in May, 50.3% of the expenditure came from non game applications in June 2022. In contrast, just five years ago, games accounted for more than two-thirds of total app store spending in the United States.
However, this trend is limited to American app stores and is not seen on Google play. In the second quarter, the consumption expenditure of games on Google play in the United States was $2.3 billion, while the expenditure of non game applications was about $1billion.
This shift in the U.S. application market is the most important discovery in the new report, which shows that Apple has successfully created a subscription economy, which enables more applications to generate considerable revenue.
The new data also supports this, because it shows that not only the largest players have benefited from the growth of subscription revenue. In the second quarter of 2022, 400 apps generated more than $1million in consumer spending in U.S. app stores, eight times the total in the same quarter of 2016. In addition, in the second quarter of 2022, 61 non game apps in U.S. app stores generated at least $10million in U.S. consumer spending – more than the number of non game apps that generated more than $1million in revenue in the second quarter of 2016.
A few non game apps also spent more than $50million on U.S. consumers in the quarter, including youtube, HBO max, tiktok, tinder, disney+, Hulu and bumble.
The report found that subscription is the main driver of revenue growth here, because since June 2014, the growth rate of non game applications has almost doubled – with a compound annual growth rate of 40%, while the growth rate of games is less than 20%.
This trend is a major reversal of mobile app spending a few years ago. For example, in 2019 and early 2020, the growth of mobile game spending has been higher than that of non game spending. Then at the beginning of the covid-19 pandemic, game spending surged again. But by the end of 2020, the growth of non Games has caught up, and the gap widened in 2021.
Although non games are enjoying their new dominance, the application economy is not all good news in the recent quarter. The report also found that the application expenditure of the United States fell for the first time in the second quarter, which was after the peak of the pandemic.
At the beginning of the pandemic (around April 2020), the year-on-year growth of consumer spending has jumped from about 20% – 30% in 2019 to 35% – 55% in the next 12 months. But in May 2022, U.S. spending fell for the first time, as consumers began to transfer their money back to other non mobile activities such as restaurant dining and tourism.
Despite the decline from the peak of the pandemic, consumer spending in the second quarter of 2022 was still 71% higher than that in the second quarter of 2019.
Among other important findings in this quarter, summer tourism has driven the number of downloads of tourism applications to a new high in the United States and the United Kingdom. The number of airline application downloads in these markets has increased by more than 30% compared with the second quarter of 2019 before the pandemic.
At the same time, with consumers returning to concerts, sports competitions and other activities, the number of downloads of the top five ticketing applications reached 10million, an increase of more than 70% over the second quarter of 2019.
The download speed of global applications also slowed down in this quarter. The total installed volume in the second quarter was 35billion, a year-on-year decrease of 2.5%. The download volume of app store decreased by 1.3% to 7.8 billion, and the installation volume of Google play decreased by 3% to 27.2 billion.
Tiktok, the most downloaded non Game App in the world, has topped the list eight times in the past 10 quarters. Followed by instagram, Facebook, WhatsApp and snapchat. Tiktok (including Tiktok on the Chinese IOS platform) had 187million downloads this quarter.
The number one mobile game in the world is subway surfers, with more than 80million downloads, the highest download since 2014, and after game manufacturer sybo was acquired by game giant Miniclip in June 2022. Garena free fire ranked second, with 70million installations for the third consecutive quarter.
Although game approval was suspended in May 2022, China is still a major contributor to IOS game revenue. In the second quarter of 2022, 65% of consumer spending on China’s app store was on mobile games, while 35% was on non game applications. These percentages remained unchanged from June 2021, a year ago. Although the share of games decreased from 70% in June 2021 to 68%, accounting for 70% of total expenditure, Japan’s app store still created the third largest game revenue on IOS and maintained this position.
From cnbeta Com read more: Sensor Tower: tiktok’s global downloads exceeded 58million in March 2021 sensor tower: analysis of global application / game data in 2021 tiktok’s most popular sensor tower: Tiktok and tiktok topped the list of global popular mobile application revenue in November 2020 sensor tower: tiktok’s download volume in Q1 2022 has exceeded 175million times, becoming the application with the highest download volume in the world sensor tower: in 2021, the global installation of new applications increased to 143.6 billion times year-on-year Increase by 0.5% the big winners of apps in 2021: tiktok, meta, tinder, free fire, robox, who else? Sensor tower: in August 2020, tiktok ranked first in global mobile application revenue. Sensor tower: Q3 users spent nearly $34billion on mobile applications in 2021. Sensor tower: in 2020, Q3 global application revenue increased to more than $29 billion, with a year-on-year increase of 32% YouTube became the most profitable iPhone application in the United States. Sensor tower: in Q1 2019, tiktok downloaded 33 million sensor tower:tiktok (Tiktok overseas version) The number of downloads on the mobile end exceeded 1billion trademob: the number of downloads in the first 72 hours of the top 10 list of the U.S. app store needs to reach 80000 – App Annie: No. 1 in the tiktok download and revenue list of global popular apps in April 2020 sensor tower: the number of downloads of global entertainment apps in 2021 was 8.7 billion
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