The following is the Analysis of auto Pickup Market in January 2021 From China Automobile Circulation Association recommended by recordtrend.com. And this article belongs to the classification: Automobile industry.
According to the data of automobile market research branch of China Association of automobile circulation, in January 2021, 47000 pickups were sold, with a year-on-year increase of 70% and a month on month decrease of 3%. The pick-up market at the beginning of the new year continues to maintain a strong trend. In 2020, the total pickup volume will increase by 9%, which is also a strong growth compared with the pickup market in 2019. In recent years, pick-up truck has become a new consumption hot spot in the combination of passenger and business, with strong performance. However, in recent years, the differentiation of pick-up truck enterprises, the strong promotion of main car enterprises, and some traditional pick-up truck enterprises are facing huge growth pressure.
In the future, the pickup market will continue to recover. First of all, the recent steady economic recovery has laid a solid foundation for the sustained recovery of the market. Secondly, during the epidemic period, many new industries, new formats and new models have been created, which will continue to provide strong support for the economic recovery. In addition, the effect of the pickup market benefiting from the macro policy will also be further revealed.
1、 Overall analysis of Pickup Market
1. Trend comparison of national Pickup Market in January
In January 2021, 47000 pickups were sold, a year-on-year increase of 70% and a month on month decrease of 3%. From the comparison of year-on-year growth rate, compared with January in 2019, the year-on-year growth rate was 28%. Due to the strong recovery after the epidemic, the year-on-year performance in January this year was strong.
In 2018, the cumulative sales of pickup trucks increased by 10%. From January to December in 2019, the sales volume of pickup trucks was 439000, with a cumulative year-on-year decrease of 3%. However, from January to December 2020, it will increase by 9% year on year.
The performance of pickup trucks in January 2021 is very strong compared with traditional light trucks.
2. Monthly trend of pickup market over the years
The trend of pickup wholesale market is relatively strong in 2021, which is also a low start in 2020. Due to the abnormal downturn at the beginning of 2020, it is inevitable. Compared with December in 2018 and 2019, 2021 will show an abnormally strong performance, which is also affected by the epidemic factors in 2020.
From January to April in 2020, affected by the epidemic, the sales volume will drop sharply; from May, after the epidemic is under control, the economy will gradually recover, the infrastructure investment will be implemented, and the taxes of small and medium-sized enterprises will be reduced, and the sales volume will recover rapidly. At the same time, the supply of mainstream G6 pickup products further promoted the sales growth.
The pickup belongs to the vehicle type of means of production. Since there are relatively few pickup purchases before the Spring Festival, the pickup sales enter the peak season after the Spring Festival. This is also the demand growth point of project and unit purchase.
The sales volume of passenger cars represents the quality of life and pursuit of Chinese consumers, but the sales volume of commercial vehicles represents the development of small enterprises and small private business owners in China. Only when the demand for commercial vehicles comes up and the basic livelihood problems are solved, can the passenger car market recover.
The pickup market is also a direct reflection of the development of small and private business owners. In 2020, the pickup market represented by great wall has become the pioneer of the recovery of the automobile market after the epidemic slows down.
2、 Analysis of pickup market environment
1. Lift restrictions on pickup trucks
In January 2020, Hebei, Jilin and other regions will take the lead in liberalizing the ban; in February, Zhejiang, Jiangxi and other regions will lift the ban. In May, Chongqing relaxed the traffic management restrictions on the pick-up trucks registered in Chongqing, which is the first municipality directly under the central government where pick-up trucks can run smoothly.
2. On December 21, 2020, the restrictions on pickup trucks will be lifted in many places in Wuhan
After Jinan, Nanchang, Haikou, Fuzhou, Xining and Lhasa, another provincial capital city, Wuhan, has joined in the lifting of the ban on pickup trucks. Recently, the traffic police in Wuhan, Hubei Province issued the notice on lifting the traffic restrictions on some roads of local multi-purpose trucks.
Since December 21, 2020, except for the Yangtze River Bridge, Jianghan bridge, Yangtze River Tunnel and Yangtze River Highway and railway tunnel, the Second Ring Road (including main line, auxiliary road and ramp) and the roads within it will be allowed to pass through the restricted areas and roads of the city from 7:00 to 9:00 and from 16:00 to 19:00 every day.
Among them, it is clear that only local multi-purpose trucks with e-A license plate need to apply for a pass for foreign pickup trucks. Moreover, this regulation clearly states that the effective period of implementation is five years.
3. Ford Mustang mach-e announces domestic pickup
On January 28, 2021, Ford China officially announced the domestic production plan of mustangmach-e. this pioneer pure electric SUV based on Ford’s world’s first high-performance pure electric platform will be produced in Changan Ford.
Ford is actively committed to the investment in the field of new energy, formulating a global electrification strategy, that is, investing more than 11.5 billion US dollars to develop new energy models by 2022, and drawing inspiration from the most iconic legendary products such as Mustang, SUV family and pickup series.
3、 Analysis on the competition of Chinese Pickup Market
1. Performance analysis of pickup manufacturers
In 2021, the major manufacturers in the pickup market performed well. Great Wall Motor’s pickup truck maintained a stable absolute dominant position, Zhengzhou Nissan maintained a stable position, Jiangxi Isuzu strengthened recently, and SAIC Datong, Chang’an Automobile and BAIC Futian rose rapidly. In January, Foton Motor and ZTE motor showed relatively stable performance, while SAIC Datong and Jiangxi Isuzu showed relatively large growth.
2. Annual share trend of pickup manufacturers
In 2021, the pickup market still maintains the trend of 1 + 3 + N, but gradually reflects the trend of differentiation. Great Wall Motor’s pickup sales are outstanding. In recent years, the sales share of Great Wall pickups has continued to increase, with 33% of the total sales in 2019, 48% in 2020 and 47% in January this year.
In January this year, the share of Great Wall pickup trucks was 47%, that of Jiangling Motor, Zhengzhou Nissan and Jiangxi Isuzu was 30%, and that of some of the latter manufacturers was nearly 25%. Forming the characteristics of head enterprise squeezing tail enterprise sales.
At present, there are Jiangling Automobile and Zhengzhou Nissan, both of which are relatively strong traditional manufacturers in history. The share of Jiangling Automobile has gradually declined, the trend of Isuzu in Jiangxi has picked up, and the share of Zhengzhou Nissan has remained relatively stable.
3. Monthly trend of pickup manufacturers
Recently, some pickup enterprises have performed relatively well. After the strong growth in the quarter, Great Wall pickup has performed well and become a strong manufacturer. In December, the trend of Great Wall Motor and Jiangling Motor pickups dropped slightly, while SAIC Datong and Changan motor’s pickups showed a strong trend.
From May to December, the traditional pickup manufacturers are very strong, especially the Great Wall pickup. The pick-up of Jiangling Automobile is faster. The pickup trucks of SAIC Datong and Changan Automobile, which belong to new forces, perform better.
4、 Trend of Pickup Market
1. Monthly trend of pickup models
Starting from 2020, with the upgrading of national VI, the iterative speed of product updating will be accelerated, and the pickup truck will enter the market adjustment period. According to the pickup market tracking of the passenger Association, the Great Wall Motor pickup in the pickup trend occupies an absolute dominant position. In the early stage, Fengjun 5 pickup performed better, and Fengjun 7 pickup performed better in the first half of the year. Recently, Great Wall cannon and Fengjun 7 have become the main force of the market.
In 2020, the increment will mainly come from the second and third tier markets. The increment is mainly in the original fields of engineering and construction, municipal power, agriculture, forestry, animal husbandry and fishery, wholesale and retail, as well as new customers such as high-end, passenger oriented and off-road vehicles.
2. Monthly trend of pickup models of major manufacturers
A. Great Wall Motor
The wholesale sales volume of Great Wall Motor Pickup Market in January 2021 was 22260, with a year-on-year growth of 66%, showing a strong performance. Great Wall Motor, the main manufacturer, performs better than the industry trend. Great Wall Motor has a strong technical reserve for pickup trucks. It has prepared ahead of schedule for the Sixth National Day adjustment and achieved a better product correspondence. The sales volume of Great Wall Motor’s pickup trucks will shrink from October to December in 2020. In the beginning of the 20th year, all manufacturers made deep adjustments from February to March. From April to June, Great Wall Motor pickup truck gradually recovered, and the sales volume of Great Wall Motor pickup truck manufacturers exploded in June, reaching a record high. From October to December, Great Wall pickup returned to the stable growth range and maintained strong and stable growth. In January 2021, the trend remained stable and strong.
B. Jiangling Automobile
In January 2021, the wholesale sales volume of manufacturers in the pickup market of Jiangling Automobile was 5590, with a year-on-year growth of 92%, showing a strong performance. In 2020, the sales volume of Jiangling pickup truck will gradually strengthen with the turbulence of the car market, and the sales volume will be stable at the beginning of January 2021. In the early stage, Jiangling pickup truck was also in the process of national six-year adjustment. In the early 19 years, the sales volume was adjusted actively, and gradually recovered in the later stage.
In the early stage, Jiangling pickup truck temporarily fell into a low sales trough due to the sluggish of G6 products and the delisting of Baodian. Since the introduction of G6 models in December of 19, the market performance of March to April of 20 continued to strengthen, and the sales volume remained high from September to December. Recently, the retail performance of Jiangling pickup truck is very good and continues to strengthen.
C. Zhengzhou Nissan
In January 2021, the wholesale sales volume of manufacturers in Zhengzhou Nissan pickup market was 4009, with a year-on-year growth of 84%, showing a strong performance. Zhengzhou Nissan’s pickup truck is relatively stable. Under the epidemic situation, the demand of industry users for cars is relatively high, and the industry users have abundant funds, so the demand for cars is relatively large. Therefore, Zhengzhou Nissan’s pickup performance in December is very stable, which is also a good brand building effect.
D. Jiangxi Isuzu
In January 2021, the wholesale sales volume of Isuzu pickup truck market manufacturers in Jiangxi Province was 3659, with a year-on-year increase of 97%. The pickup trucks of Isuzu in Jiangxi Province are relatively strong. Under the epidemic situation, the demand for vehicles is relatively large, especially for industrial users and private owners. Therefore, the pickup truck performance of Isuzu in June is very good, which is also a good driving effect on production and consumption. In July, the adjustment depth of Isuzu pickup truck in Jiangxi was not very serious. From August to November, the launch of the new pickup rimay has a good pull effect on the pickup. Sales in December were slightly conservative.
5、 Operation characteristics of Pickup Market
1. Analysis on the price of pickup truck market: the price of more than 100000 trucks is increasing continuously
Pickup prices are rising year by year, the tool market below 100000 is declining, 100000-150000 has grown into the largest market segment, and the high-end market above 150000 is rising.
After the implementation of G6, the overall price of pickups is further concentrated to a higher price, and new products are mostly put into the middle and high-end market.
2. Driving mode: four wheel drive vehicles account for more than two wheel drive vehicles
Pickup trucks are still dominated by two-wheel drive vehicles, but the proportion of four-wheel drive vehicles has increased year by year, accounting for 52.0% in 2020, more than two-wheel drive vehicles.
3. Proportion of pickup fuel
Diesel is the main pick-up truck in China, and the proportion of diesel and gasoline is about 7:3, ending the trend of gradual increase of gasoline proportion and beginning to fluctuate and decline.
4. Car body form: evolution and upgrading of pickup truck
With the upgrading of consumption, the center of gravity of product width inclines to a wider and full-size level, and the equipment rate of at transmission increases rapidly.
Product width: the width is increasing year by year, with 1.8-1.9m medium pickup truck as the mainstream, and 1.9-2m large pickup truck growing rapidly. It is expected to develop to full size in the future.
5. Market trend of pickup displacement
The proportion of pickup trucks with 2.0L or less small displacement has increased.
The emission of pickup diesel decreased significantly at 2.8L, the growth trend of 2.5L ended, and the emission below 2.0L continued to rise. China Automobile Circulation Association: pick up market analysis in August 2020 China Automobile Circulation Association: pick up market analysis in September 2020 China Automobile Circulation Association: pick up market analysis in June 2020 China Automobile Circulation Association: pick up market analysis in July 2020 China Automobile Circulation Association: pick up market analysis in March 2020 China Automobile Circulation Association: Pickup market analysis in May 2020 China Automobile Circulation Association: Pickup Market Analysis in April 2020 China Automobile Circulation Association: Pickup Market Analysis in February 2020 China Automobile Circulation Association: Pickup Market Analysis in September 2019 China Automobile Circulation Association: Pickup Market Analysis in November 2020 China Automobile Circulation Association: monthly report of China imported automobile market in April 2020 China Automobile Circulation Association Meeting: in the first quarter of 2020, 57 new authorized 4S stores will be added to luxury brands, 41 online 4S stores will be returned. China Automobile Circulation Association: in March 2020, the sales volume of domestic narrow passenger car market will reach 1.045 million, a year-on-year decrease of 40.4%. China Automobile Circulation Association: pick up market analysis in July 2019. China Automobile Circulation Association: automobile import analysis and brand market performance in 2020
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