The following is the Analysis of Pickup Market in February 2021 From China Automobile Circulation Association recommended by recordtrend.com. And this article belongs to the classification: Automobile industry.
According to the data of automobile market research branch of China Association of automobile circulation, 32000 pickups were sold in February 2021, with a year-on-year increase of 507% and a month on month decrease of 33%. At the beginning of the new year, the pickups market continued to maintain a strong trend. In 2020, the total volume of pick-up trucks will increase by 9%, which is also a strong growth compared with the pick-up market in 2019. The growth of 139% from January to February this year is also a super start. In recent years, pick-up truck has become a new consumption hot spot in the combination of passenger and business, with strong performance. However, in recent years, the differentiation of pick-up truck enterprises, the strong promotion of main car enterprises, and some traditional pick-up truck enterprises are facing huge growth pressure.
In the future, the pickup market will continue to recover. First of all, the recent steady economic recovery has laid a solid foundation for the sustained recovery of the autumn market. Secondly, during the epidemic period, many new industries, new formats and new models have been created, which will continue to provide strong support for the economic recovery. And the pickup market will benefit from the expansion of market utilization, and the effect will be further revealed.
1、 Overall analysis of Pickup Market
1. Trend comparison of national Pickup Market in February
In February 2021, 32000 pickups were sold, a year-on-year increase of 507% and a month on month decrease of 33%. From the comparison of year-on-year growth rate, compared with February in 2019, the year-on-year growth rate in 2018 increased by 28%. Due to the strong recovery after the epidemic, the year-on-year performance in February this year was stronger than that in 2019.
In 2018, the sales volume of pickup trucks increased by 10%. From January to December in 2019, the cumulative sales volume of pickup trucks was 440000, with a cumulative year-on-year decrease of 3%. However, from January to December 2020, it will increase by 9% year on year.
Although light trucks are stimulated by overload management, the performance of pick-up trucks in February 2021 is still very strong compared with traditional light trucks.
2. Monthly trend of pickup market over the years
The trend of pickup wholesale market in 2021 is relatively strong, which is also due to the low start in 2020. Due to the abnormal downturn of market sales at the beginning of 2020, it is inevitable. Compared with February in 2018 and 2019, the performance of 2021 is relatively stable, which also reflects the return to normality.
The pickup belongs to the vehicle type of means of production. Since there are relatively few pickup purchases before the Spring Festival, the pickup sales enter the peak season after the Spring Festival. This is mainly the demand growth point of project and unit purchase.
The sales volume of passenger cars represents the improvement and pursuit of the quality of life of Chinese consumers, but the sales volume of commercial vehicles represents the development of small enterprises and small private business owners in China. Only when the demand for commercial vehicles comes up and the basic livelihood problems are solved, can the passenger car market recover.
The pickup market is also a direct reflection of the development of small and private business owners. In 2020, the pickup market represented by Great Wall Motor has become a pioneer in the recovery of the auto market after the epidemic slows down.
2、 Analysis of pickup market environment
1. Lift restrictions on pickup trucks
Since the “two sessions” of the people’s Republic of China in 2008, before and after the lifting of the pick-up ban, it has become a motion of NPC deputies seven times. Since 2015, “lifting the pick-up ban” has become a hot topic and hot topic in the national “two sessions” for five consecutive years, except in 2019. In the past two years, more than 10 ministries and commissions, including the Ministry of Commerce, the national development and Reform Commission, and the Ministry of industry and information technology, have made it clear that “the restrictions on the entry of pick-up trucks into cities should be expanded in a safe and orderly manner”, and have actively cancelled the restrictions on the entry of pick-up trucks into cities in many places.
On February 9, the general office of the Ministry of Commerce issued the notice on printing and distributing the guidelines for promoting automobile consumption in the commercial field and some local experiences and practices. The notice said that the car is the “pillar” of the consumer market.
（1） To expand the consumption of new cars; (2) to develop the consumption of second-hand cars; (3) to promote the consumption of new cars; (4) to cultivate the after market of cars; (5) to improve the use conditions of cars. It includes promoting the construction of urban parking facilities, improving the use environment of new energy vehicles, accelerating the cancellation of restrictions on pickup trucks entering the city, and improving the consumption environment for transportation.
2. GM’s fuel vehicle delisting schedule released
GM is “eager” to achieve zero emissions for all its global light vehicles, including full-size pickups and SUVs, by 2035. The company also plans to help its products and plants around the world achieve carbon neutrality by 2040.
General Motors recently announced the news, and said that all models it will sell in the future will achieve zero emissions. This means that its product line will consist of models with power cells and hydrogen fuel cells.
3、 Regional characteristics of Pickup Market
1. Regional change of Pickup Market
The pickup market is mainly located in Southwest China, and there is a large demand for pickup in Western China.
At present, the demand of pickup trucks in southwest and northwest regions accounts for more than 40% of the total demand, becoming the two core markets. The western market has been relatively stable in recent years, and there is no obvious contraction feature.
At present, the pick-up market in North China and the central Yellow River region is growing relatively fast, including the pick-up market in Northeast China.
But at present, the pickup market in East China and South China has not increased significantly.
The market performance of pickups in the north and central and western regions is relatively strong, which is also because the market economy in the north and central and western regions is relatively inactive, mainly relying on investment and engineering construction to stimulate demand. The development of private passenger pickup needs to be further strengthened, and Great Wall Motor’s passenger pickup in the near future is worth looking forward to.
2. Regional analysis of pickup sales
At present, the main sales areas of pickup market are small and medium-sized cities and county and township markets, especially the current performance of county and township markets is relatively strong. From January to February this year, the performance of county and township markets was particularly prominent. However, the market of medium-sized cities remains stable, and there is no obvious breakthrough in the market of large cities.
The market of mega cities is gradually shrinking after the outbreak. Among the restricted cities, Tianjin’s market is particularly outstanding. This year, it has reached about 20% of the restricted cities, and Guangzhou’s market is relatively strong. The relatively strong performance of Beijing market in the early stage is gradually moving towards a weak state.
4、 Analysis on the competition of Chinese Pickup Market
1. Performance analysis of pickup manufacturers
In 2021, the major manufacturers in the pickup market performed well, Great Wall Motor’s pickup truck maintained a stable absolute dominant position, and Jiangling Motor’s dominant position was stable. Zhengzhou Nissan, etc. remain stable, Jiangxi Isuzu has strengthened recently, and SAIC Datong, Changan Automobile, BAIC Futian, etc. have risen rapidly. In February, Foton Motor and ZTE motor showed relatively stable performance, while SAIC Datong and Jiangxi Isuzu showed relatively large growth.
2. Annual share trend of pickup manufacturers
In 2021, the pickup market still maintains the trend of 1 + 3 + N, but gradually reflects the trend of differentiation. Great Wall Motor’s pickup sales are outstanding. In recent years, the sales share of Great Wall Motor’s pick-up trucks has continued to increase, with 33% of the total sales in 2019, 48% in 2020 and 47% in January this year.
From January to February this year, the share of Great Wall pickup trucks was 50%, that of Jiangling Motor, Zhengzhou Nissan and Jiangxi Isuzu was 30%, and that of some of the latter manufacturers was nearly 25%. Forming the characteristics of head enterprise squeezing tail enterprise sales.
At present, there are Jiangling Automobile and Zhengzhou Nissan, both of which are relatively strong traditional manufacturers in history. The share of Jiangling Automobile has gradually declined, the trend of Isuzu in Jiangxi has picked up, and the share of Zhengzhou Nissan has remained relatively stable.
3. Monthly trend of pickup manufacturers
Recently, some pick-up enterprises have relatively strong performance. After the strong growth in the quarter, Great Wall Motor’s pick-up truck has performed well recently and become a strong manufacturer. In December, the trend of Great Wall Motor and Jiangling Motor pickups dropped slightly, while SAIC Datong and Changan motor’s pickups showed a strong trend.
From May to December 2020, the traditional strong pickup manufacturers are very strong, especially Great Wall Motor’s pickup performance is very good. Jiangling’s pickup truck is getting warmer faster. The pickup trucks of SAIC Datong and Changan Automobile, which belong to new forces, perform better.
5、 Pickup market trend by model
1. Monthly trend of pickup models
Starting from 2020, with the upgrading of national VI, the iterative speed of product updating will be accelerated, and the pickup truck will enter the market adjustment period. According to the pickup market tracking of the passenger Association, the Great Wall Motor pickup in the pickup trend occupies an absolute dominant position. In the early stage, Fengjun 5 pickup performed better, and Fengjun 7 pickup performed better in the first half of the year. Recently, Great Wall cannon and Fengjun 7 have become the main force of the market.
In 2020, the market increment will mainly come from the second and third tier markets. The increment is mainly in the original fields of engineering and construction, municipal power, agriculture, forestry, animal husbandry and fishery, wholesale and retail, as well as new customers such as high-end, passenger oriented and off-road vehicles.
2. Monthly trend of pickup models of major manufacturers
A. Great Wall Motor
The wholesale sales volume of Great Wall Motor Pickup Market in February 2021 was 15000 vehicles, a year-on-year growth of 616%, showing a strong performance. Great Wall Motor’s performance is better than the trend of the industry. Great Wall Motor’s pickup technology reserve is strong, and it has prepared for the Sixth National Day adjustment in advance, realizing a better product correspondence. Great Wall Motor’s sales volume will shrink from October to December in 2020. In the early 20 years, the manufacturers made deep adjustment from February to March. From April to June, the sales volume of Great Wall Motor pickup truck gradually recovered, and the sales volume of Great Wall Motor pickup truck manufacturers exploded in the second half of the year, reaching a record high.
From January to February 2021, the trend is still stable and strong, with an amazing year-on-year growth.
B. Jiangling Automobile
In February 2021, Jiangling Automobile sold 5000 pickups, up seven times over the same period of last year. In 2020, the sales volume of Jiangling pickup truck will gradually strengthen with the turbulence of the car market, and the sales volume will be stable at the beginning of February 2021. In the early stage, Jiangling pickup truck is also in the process of “national six” adjustment. In the early stage of 2019, the sales volume of Jiangling pickup truck will be adjusted actively and gradually recovered in the later stage.
In the early stage, Jiangling’s pickup truck temporarily fell into a low sales volume due to the sluggish of national VI products and the delisting of Baodian. Since the “national VI” model was gradually launched in December 2019, the market performance continued to strengthen from March to April 2020, and the sales volume remained high from September to December. The retail performance of Jiangling auto pickup truck is very good and continues to strengthen.
C. Zhengzhou Nissan
In February 2021, manufacturers in Zhengzhou Nissan’s pickup market sold 3000 vehicles, a three fold increase over the same period of last year, showing a strong performance. Zhengzhou Nissan’s pickup truck is relatively stable. Under the epidemic situation, the demand of industry users for cars is relatively high, and the industry users have abundant funds, so the demand for cars is relatively large. Therefore, Zhengzhou Nissan’s pickup market performance at the beginning of the year is very stable.
D. Jiangxi Isuzu
In February 2021, the sales volume of Isuzu pickup truck manufacturers in Jiangxi Province was 2000 vehicles, which was three times higher than that in the same period of last year. Under this epidemic situation, the demand for vehicles is relatively large, especially for industrial users and private owners. Therefore, Isuzu in Jiangxi Province has a good performance in the pickup market in June 2020, which is also a good driving effect for production and consumption. The depth of the pickup adjustment in Jiangxi is not very serious at the end of the year. The listing of new piccarimai has a good effect on the sales, and the sales from January to February are slightly conservative.
6、 Analysis on the characteristics of Pickup Market
1. Discharge characteristics
Recently, there has been a lot of news about the rectification of the light truck market, especially the standardization of the product sequence of light trucks, the prevention of overload, and the change of overload from the product level.
Diesel is the main product of pick-up trucks, accounting for 73% in 2020 and 77% this year. Overall, the proportion of diesel oil is relatively high.
About 25% of pickup trucks are mainly gasoline engines. Because of the poor power of gasoline engine pickup, the use requirements are not up to standard, and diesel pickup is more in line with the market demand.
The displacement of diesel pickup truck is mainly 2.5L, the previous 2.8L is rapidly converted to 2.5L, and the demand for 3.0L displacement is also greatly reduced.
Therefore, this policy restriction of light truck will not have much impact on pickup truck.
2. Pickup container length
The length of pick-up truck containers is gradually becoming larger and larger, with the main trend of reaching 1.8m. Pickup truck’s container is mainly suitable, not mainly to pull goods, so the length of pickup truck’s container is generally not more than two meters.
The main products of pickup truck are mainly in the container length of 1.6-1.8 meters, and the products about 1.5 meters in the early stage are the main features. However, with the development of large-scale pickup truck in recent years, the large pickup truck should be said to have a rapid growth, especially the pickup truck about 1.8 meters in the rapid growth trend, which makes the application scope of pickup truck further increase.
3. Container width
Pickup truck’s container width is mainly 1.5 m to 1.6 m, and the recent mainstream product is about 1.5 m.
The recent growth of pickup trucks with a width of 1.6m is also relatively obvious. However, for the products with narrower containers less than 1.5m, the market is relatively low.
The product characteristics of Chinese pickup trucks are mainly wide. The wider the product is, the better it is. It mainly adapts to the demand of pulling goods. Wide containers can carry more and more special goods to meet various needs. Read more: China Automobile Circulation Association: pick up market analysis in November 2020 China Automobile Circulation Association: pick up market analysis in November 2019 China Automobile Circulation Association: pick up market analysis in January 2021 China Automobile Circulation Association: pick up market analysis in September 2020 China Automobile Circulation Association: pick up market analysis in August 2020 China Automobile Circulation Association: 2020 Analysis of Pickup Market in July China Automobile Circulation Association: analysis of Pickup Market in June 2020 China Automobile Circulation Association: May 2020 pickup market analysis China Automobile Circulation Association: April 2020 pickup market analysis China Automobile Circulation Association: March 2020 pickup market analysis China Automobile Circulation Association: February 2020 pickup market analysis China Automobile Circulation Association: September 2019 pickup market analysis China Automobile Circulation Association: April 2020 China import automobile market monthly report China Automobile Circulation Association: 2 In the first quarter of 2020, 57 new authorized 4S stores of luxury brands were added and 41 online 4S stores were returned. China Automobile Circulation Association: in March 2020, the sales volume of domestic narrow sense passenger car market reached 1.045 million, a year-on-year decrease of 40.4%
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