The following is the Auto import analysis and brand market performance in 2020 From China Automobile Circulation Association recommended by recordtrend.com. And this article belongs to the classification: Automobile industry.
The trend of China’s imported car market has continued to decline since 2017, and the negative growth rate affected by the epidemic situation has been increasing recently. Although the domestic luxury car market continues to strengthen, the imported car market is weak, which is also the advantage of localization. In December, the import car market was stimulated by the recovery of market demand and strengthened on a month on month basis. The core driving force of import market growth is still the consumption upgrading growth space of passenger cars, but recently, the import of trucks is booming, and heavy trucks have become the highlight of import.
1. Growth characteristics of automobile import
After the sharp decline of the world economic downturn in the previous 13-15 years, the import growth rate has slightly stabilized and improved in 2016-2019, and the current monthly import volume maintains at the average monthly level of about 80000-100000 units. From January to December in 2020, the import will reach 610000 units, which is under great adjustment pressure.
In December, the import car market was unusually high, with the import volume of 100000 units, up 20% year on year. The import volume from January to December is only 59% of that of the whole year of 2019, which has affected the growth rate by 15 percentage points.
2. Monthly trend of vehicle imports
From the monthly trend, imports in recent years still show seasonal characteristics, showing the peak drop trend of the roller coaster in summer. In December of 20, import surged compared with August, forming a big contrast with the same period last year. On the whole, imports are still weak, forming the characteristics of slow recovery in foreign countries.
3. Import structure characteristics of automobile
The import car market in 17-19 years is relatively stable. From January to December 2020, the total vehicle import (including chassis) will be 610000 units, a decrease of 170000 units compared with last year.
This year, the import of traditional trucks is very good, especially the import of heavy trucks and medium trucks, which reflects the difference between imported and domestic trucks. The demand for long-distance freight is greater than that for high-end medium and heavy trucks.
4. Import structure characteristics of new energy vehicles
In 2017-2019, the import volume of new energy vehicles is large, but from January to December 2020, the import of pure electric vehicles will decline by 79%.
Due to the influence of Tesla’s domestic products, pure electric vehicles decreased by 79% from January to December. But it also dropped by 17%.
In recent years, the proportion of diesel vehicles in passenger cars has continued to decline, and the proportion of diesel vehicles has dropped to 0%.
The proportion of diesel trucks increased, while the proportion of gasoline trucks was relatively stable. The import of high-end pick-up trucks in December showed a strong performance.
Recently, the diesel passenger car market has performed relatively well, and the diesel truck market has also performed relatively well,
2、 Automobile overseas market pattern
1. Import characteristics by state
From 2017 to 2019, the number of imported vehicles in Asia increased rapidly, the number of imported vehicles in Europe remained stable, and the number of imported vehicles in North America showed a downward trend. The number of imported vehicles in Europe decreased slightly, mainly due to the rapid shrinkage of imported vehicles in Europe, the relative decline of imported vehicles in Hungary, and the low performance of imported vehicles in Italy.
Under the influence of the epidemic, the performance of imported vehicles in Asia is relatively strong, especially in Japan and Thailand. Due to the good organization of the supply of imported models in Southeast Asia, Thailand and other luxury car imports are relatively strong.
2. Import characteristics by country
From 2017 to 2019, the number of imported vehicles in Asia increased rapidly, the number of imported vehicles in Europe remained stable, and the number of imported vehicles in North America showed a downward trend.
The growth of imported cars in Asia is mainly due to the strong growth of Japan, the growth of imported cars in Thailand and Indonesia, and the continuous contraction of imported cars in South Korea.
The number of imported vehicles in Europe decreased slightly, mainly due to the rapid shrinkage of imported vehicles in Europe, the relative decline of imported vehicles in Hungary, and the low performance of imported vehicles in Italy.
The growth of car imports from North America is mainly due to the relatively obvious growth in Canada, while the import performance of the United States is declining rapidly.
Under the influence of the epidemic, the performance of imported vehicles in Asia is relatively strong, especially in Japan.
3. Monthly trend of vehicle imports
In December, the imported cars from Germany, which performed relatively well, increased by 36% year on year, while the imported cars from Britain and Thailand grew surprisingly year on year. The most serious decline was in imports from Canada, the United States and France.
The decline of imported cars in 2020 is mainly reflected in the decline of North American and European markets, but the imports of Slovakia and the Netherlands are relatively strong. The performance of imported cars from Japan and other Asian countries is relatively excellent.
4、 Sales of imported cars
1. Overall sales volume of imported vehicles
At present, the sales performance of imported cars is slightly worse than that of domestic luxury car market.
From January to November, the sales volume of imported cars reached 870000, but 78% of the total sales volume of last year decreased by 12 percentage points compared with 90% of last year. That is to say, the growth rate of the car market has lost 8 percentage points.
In November, the sales volume of imported cars was flat year on year, relatively weaker than that of domestic cars.
2. Brand characteristics of imported cars
At present, the growth of electric vehicles mainly depends on the growth of luxury cars. The proportion of luxury cars has increased from 76% in 19 years to 80% in 20 years. The import proportion of super luxury cars has declined, which shows that the purchasing power of super high-end consumers is actually declining.
3. Trend characteristics of imported car brands
At present, the strongest performance of imported car brands is the continuous growth of Lexus’s share. In 2019, Lexus has become the first imported car brand.
The performance of Mercedes Benz and BMW’s imported cars is relatively stable, while BMW’s performance is relatively strong.
The sales volume of imported cars of Porsche continues to grow rapidly, which is also a relatively strong brand among European imported cars,.
Tesla’s imported cars will drop rapidly after reaching 4.1% in 2019. At present, domestic cars have become the mainstream of Tesla.
3. Overall luxury car brand trend characteristics
In 2020, China’s overall luxury car trend is relatively strong, among which Mercedes Benz has the best performance, with its share reaching 23.8% in 2020 and 24.8% in December.
BMW’s product share was particularly outstanding in the early stage, with a slight decline to 23.1% in 2020,
Audi’s performance is now gradually stabilizing, and its sales volume in December has reached a relatively high level in the near future.
Lexus’s share of this year’s performance is relatively stable and strong. As Japan’s epidemic control is relatively good, Lexus’s supply is relatively good.
Cadillac’s performance has gradually improved, and its share has declined in recent years, but it has gradually increased since the second half of this year. Volvo’s performance is also relatively outstanding.
China Automobile Circulation Association: April 2020 monthly report of China’s imported automobile market China Automobile Circulation Association: in the first quarter of 2020, 57 new authorized 4S stores of luxury brands will be added and 41 online 4S stores will be returned. China Automobile Circulation Association: in March 2020, the sales volume of domestic narrow sense passenger car market will reach 1.045 million Decrease by 40.4% on a year-on-year basis China Automobile Circulation Association: data analysis of public security licensing in the first half of 2020 China Automobile Circulation Association: Research on China automobile preservation rate in the first half of 2020 China Automobile Circulation Association: automobile market and user insight report in the first half of 2020 China Automobile Circulation Association: top 100 auto dealer groups in 2020 China Automobile Circulation Association: the first quarter of 2020 Beijing automobile trade data China Automobile Circulation Association: 2020 second hand car business environment research report China Automobile Circulation Association: 2020 passenger car production capacity analysis China Automobile Circulation Association: 2020 first quarter China automobile preservation rate report China Automobile Circulation Association: 2020 top 100 used car dealers China Automobile Circulation Association: the first half of 2020 China Automobile Circulation Association: luxury car market report in the first half of 2020
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