The following is the Dasearch smart cloud and Baidu Index release 2020 white paper on new energy passenger cars recommended by recordtrend.com. And this article belongs to the classification: New energy vehicle industry, Automobile industry, Industry information.
Recently, the auto industry data comprehensive service platform dasuche Zhiyun and Baidu Index jointly released the “white paper on new energy passenger vehicles in 2020” (hereinafter referred to as the “white paper”). According to the white paper, the sales volume of new energy passenger vehicles in China has increased from 2000 units to 1.14 million units in the past ten years, and the sales volume has undergone earth shaking changes. Wuling Hongguang mini, which was launched in July last year, has nearly twice the monthly sales of Tesla Model 3, becoming the largest “dark horse” in the new energy passenger car market in 2020.
Sales volume: break through million units for the first time
The white paper analyzes and interprets the domestic new energy vehicle market in 2020 from seven perspectives of sales volume, price, policy, product, battery, motor and attention, trying to find out the key change points of the new energy vehicle market in 2020 and the reasons behind them.
Under the multiple factors of “declining industry sales, epidemic situation and subsidy”, the domestic new energy passenger car market in 2020 presents a development trend of first restraining and then rising: affected by the epidemic situation, the domestic new energy passenger car sales only reached the bottom of 10000 units in February, and then recovered slowly. In the second half of the year, with the gradual implementation of relevant policies and the launch of new cars of many brands, the sales of new energy vehicles showed an obvious trend of warming up, out of the haze of the epidemic, and the annual sales exceeded 1 million units for the first time.
However, after excluding the domestic model 3 and Hongguang mini, which were launched in July last year, the domestic sales of new energy vehicles did not increase but decreased last year due to the failure to timely digest the demand for overdraft of operating vehicles in 2019.
From the perspective of fuel types of new energy vehicles, restricted by multiple factors such as the relatively low financial subsidy policy of PHEV, PHEV’s share stagnates, resulting in the main contribution of new energy vehicle sales from Bev and single product structure of mainstream manufacturers.
Star model: Wuling Hongguang Mini beat Tesla Model 3
The statistical results from the perspective of brand show that the domestic new energy passenger car market will be prosperous in 2020, and many brands will rush into the market to launch fierce competition. Among them, the annual sales volume of Tesla Model 3 was 139000 units, with obvious brand strength. Hongguang mini, which was launched in July, with its competitive advantage of high cost performance, has sold 116000 units in half a year.
From the perspective of market segmentation, cars are still dominant in the new energy vehicle market, while SUV’s share in the new energy market is obviously low. However, with the increase of SUV models, the new energy SUV market will usher in explosive growth.
Due to the listing of Hongguang mini and Model3 (made in China), the market share of micro and medium-sized vehicles has increased significantly. In 2020, the “high and low end” of new energy vehicle market has obvious differentiation characteristics.
Most manufacturers’ sales contribution rate is concentrated in a single car series. Once the sales volume of a single car series falls precipitously, it is easy to cause a sharp decline in the overall sales volume of the enterprise.
From the perspective of regional sales, the new energy vehicle market is gradually sinking from the first-tier cities to the third-tier cities. However, in the third-tier cities, the new energy passenger vehicle market concentration is low, the number of cities is large, but the single city sales is low, the network channel sinking is difficult, and the single brand 4S shop is difficult to make profits and survive independently.
Price: overall downward trend
In 2020, the market price index of new energy passenger vehicles will show a downward trend, and the price discount rate will increase as a whole. Affected by the rise of Tesla’s market share in the second quarter, the overall price discount rate of the market continued to decline, and since the third quarter, the sales of independent brands have picked up, and the overall discount rate has also risen. Compared with independent (traditional car enterprises) and joint venture brands, the price discount rate of new car manufacturers such as Xiaopeng and Weima fluctuates greatly.
Attention: the trend of search attention is basically consistent with the sales volume
In 2020, the trend of search attention of new energy passenger cars is basically consistent with the sales volume, and the overall trend is on the rise. By fuel type analysis, compared with PHEV, Bev is more concerned and favored by new energy vehicle users. In each market segment, the market attention of single sub car series accounts for the main proportion. Thanks to Hongguang mini and Model3, the mini and medium-sized car market will become the market segments with high attention in 2020.
The regions with high attention to the new energy vehicle market are mainly distributed in the main sales areas. The top 10 cities with high attention, such as Beijing, Shanghai and Shenzhen, are all tier 1-2 cities, and they are all top 20 cities in terms of sales volume. It can be seen that there is a certain correlation between the regional distribution and sales volume of the new energy vehicle market.
Data from Baidu Index shows that netizens’ attention to car models varies greatly. In the top 10 sub vehicle series of new energy passenger car search index, ideal one ranks first, while model 3, the sales champion, ranks third, ranking behind Hongguang Mini ev.
Battery: the share of Ningde era is declining, and the pattern of battery manufacturers may face restructuring
Benefiting from the overall increase of sales volume of new energy passenger vehicles, the total installed power of power battery of new energy passenger vehicles in 2020 was 45.04gwh, with a year-on-year growth of 34.3%. The overall trend was basically consistent with the sales volume of new energy passenger vehicles, which was suppressed first and then increased. In 2020, the sales volume of mini and medium-sized cars will increase, which will drive the share of LFP batteries to rise sharply;
The head effect of the battery industry is significant. However, as Japanese and Korean battery manufacturers gain a firm foothold, the domestic “one dominant” market pattern will be facing reconstruction. In 2020, the share of Ningde era and BYD will suffer a sharp decline, the share of LG Chemical will increase, and the second-line battery enterprises will rise rapidly. In order to reduce the operating costs and risks of the enterprise, the main engine factory, on the one hand, adds external battery supporting manufacturers; on the other hand, it builds its own or joint venture battery factory to arrange the battery business and ensure that the core technology is independent and controllable.
Benefiting from the overall sales increase of downstream industries, the installed capacity of BEV drive motor in 2020 was 965000, with a year-on-year growth of 38.4%, and the overall trend was basically consistent with the sales of new energy passenger vehicles. In 2020, the proportion of motor in front will drop precipitously, while the proportion of motor in back will rise sharply; permanent magnet / synchronous motor will become the main theme of the industry, and the proportion of motor in Bev will reach 96.7% in 2020.
At present, the main engine factory’s or related suppliers account for the majority of the market, and the share of the third-party motor suppliers is relatively scattered. With the main engine factory’s self built supply chain and the entry of foreign capital, the local third-party suppliers are struggling. It is also a good strategy to seek a deep binding cooperation mode with the main engine factory.
As a promoter of digital civilization in the automobile industry, dasearch has launched a comprehensive data service platform, dasearch smart cloud, which provides the whole industry chain data for the automobile industry by getting through the five industrial circulation links of new car transaction, second-hand car transaction, automobile finance, after-sales and spare parts, and dealer operation, and provides intelligent online data analysis tools combined with different data scenarios To help users quickly and efficiently extract key conclusions from the multi-dimensional, multi granularity, cross type, long-term massive multi-source data, gain in-depth insight into market changes, and empower enterprises with data. Log in to the official website of dassouche Zhiyun（ https://zhiyun.souche.com Or pay attention to the search engine, the official account of the cloud, and get the full version of the 2020 new energy passenger vehicle white paper. More reading: Huayang & Baidu Index: pure electric vehicle user observation (with download) Baidu Index: March 2019 automobile industry ranking Baidu Index: May 2019 automobile industry ranking Baidu Index – how many people’s hatred? Baidu Index: September 2013 domestic mobile game / PC online game Post Bar monthly active user ranking Baidu Index: January 2019 automobile industry Bei brand participation index S & P 500 index fell to a 9-week low, dragged down by China’s stock market crash, copper hit a three-year low Baidu Index: mobile phone industry ranking in February 2019 Baidu Index: entertainment figures ranking in the 7th week of 2019 Baidu Index: cosmetics industry ranking in December 2018 Baidu Index: mobile phone industry ranking in December 2018 Baidu Index: BMW X3 and Audi q5l who is more popular? Baidu Index: Marketing ecology and trend of dairy products in 2017 (download attached) Baidu Index & Nielsen: Marketing ecology and trend of dairy products in China in 2017 (download attached) Baidu Index: inventory of potential user market of Chinese automobile in 2017 and Prospect of 2018 (download attached)
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