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The following is the Second hand car trade data and analysis in Germany in 2019 From China Automobile Circulation Association recommended by recordtrend.com. And this article belongs to the classification: Automobile industry.
Data | dat report | compilation | Yang Lei
The relevant data of this paper about German second-hand cars comes from dat report 2020. The report analyzes the second-hand car trade in Germany in 2019 and the data related to the second-hand car trade from different perspectives, including car purchase process, evaluation criteria, market share, transaction satisfaction, car purchase price, auto finance and other factors.
Used car trade data in Germany
In 2019, the sales volume of new cars and used cars in Germany will be 3607258 and 7195437 respectively, with a total of 10802695. Among them, the trading volume of new cars was higher than that of 3.44 million in 2018, and the sales volume of second-hand cars was slightly higher than that in 2018.
When buying a car, consumers have to choose whether to buy a new car or a used car. According to dat data, 14% of used car buyers bought new cars before, while 34% of new car buyers bought used cars before.
Information sources of used car buyers
Over the years, the Internet has been playing a fundamental role in the process of information collection, with 20% of second-hand cars purchased without the help of the Internet. If used car buyers are specifically asked about the importance of dealers’ and manufacturers’ websites, dealers’ websites are still the third-largest online source, accounting for 22%, while manufacturers / importers’ websites for used car purchasing, although there are many activities, are not yet the same as those for purchasing new cars, accounting for 11%.
In the process of collecting information, 69% of used car buyers browse on the usual online platform to get a general idea of the quotation. This is slightly higher than the previous year’s level (63%). Compared with 2018, Google’s search volume has increased significantly (from 36% to 42%). Social media seems to be influencing car buying more and more, and getting more and more attention.
The role of Internet in car purchase
This page shows the role of the Internet in buying cars. According to online research, 29% of people contacted dealers in a wider region, and 15% changed the car company they had chosen. One in five people chose second-hand cars or changed brands or models due to the Internet.
Second hand car purchase process on the Internet
Among all used car buyers, 98% have access to the Internet, of which 83% use the information obtained on the Internet during the purchase process, 84% use the online platform for used cars, and 40% find and buy cars on the Internet platform. Of all car buyers, 28% actually buy used cars online.
Criteria for buying used cars
When buying a used car, which factors are important? This issue plays an important role in the discussion about buying a car. The figure above lists 21 criteria for buyer classification. The score ranged from 1 “very important” (11 responses) to 2 “important” (10 responses), 3 “not very important” to 4 “not important” (no response).
Basically, all the criteria are identified as “very important” and “important.”. Among them, vehicle reliability, purchase price and no accident are considered to be the three most important factors. Eight other factors were also identified as “very important.”.
It should be emphasized that the “accident free” standard is very important for all used car buyers, but it also applies to the following conditions: the younger the buyer is, the older the vehicle is, the less important it is to ensure that there will be no accidents in used cars.
Although the discussion on the environmental protection of motor vehicles has been going on all the time, people have to say that the environmental friendliness (explicitly requiring CO2 emission) once again ranks 16th (2.35). Compared with previous years, its importance has increased, but it is not very advanced.
The importance of test drive
“Did one or more test drives take place during the purchase process?” 86% of used car buyers said yes. The figure above shows that 91% of the customers who buy a car at a brand dealer will test drive, while 90% of the customers who buy a car at an independent dealer will test drive. In private transactions, 77% of the waiting people think that they should test drive. Among all car owners, 84% think it is wise to conduct a neutral inspection on the technical condition of used cars before purchasing them.
Willingness of car buyers to pay for test drive
The above is the buyer’s willingness to pay for the test drive. 15% will pay for it and are willing to pay 36 euros for the test drive.
Average characteristics of used cars
The average age of used cars purchased by consumers is 6.2 years, the average displacement is 1.6 liters and the average mileage is 73080 km. Compared with the previous year, they are younger, drive less and have higher mobility. The proportion of vehicles in that year also increased by 11% compared with that in 2018. Surprisingly, the number of cars purchased from brand dealers is six months less than the previous year, with an average age of four years. On the contrary, rather old cars are traded in the private market.
Second hand car market share in 2019
In the analysis of used car market share, we can see that brand dealers accounted for 46% of used car sales in 2019, while independent non brand dealers increased their share to 21% (the same as the years before the diesel crisis). One third of all used cars are traded in the private market.
The fact that there are obviously more young cars purchased from brand dealers is also reflected in the overall distribution of used cars by age group. For vehicles with more than six years of experience, brand retail accounts for only 15% (2018:22%) and private market 59% (2018:52%).
In the 3-to 6-year-old segment, the share of brand dealers decreased from 52% in 2018 to 44%, while the share of independent dealers increased significantly from 14% to 26%. The dominant position of brand dealers is very obvious in vehicles with less than three years, accounting for 77%, while private transactions account for only 11%.
Used car buyer assessment
30% of the customers buy a car from a brand agency and then buy it in the same store. 12% of the customers of independent dealers will become second time customers.
The proportion of brand dealers (81%) is much higher than that of independent dealers (57%) in terms of whether the dealers are enthusiastic in providing suggestions to the end consumers and showing other choices. In addition, 89% of brand dealer buyers said they thought they had received the best offer. Among independent dealers, the ratio is 70%.
74% of the buyers used accessories or other services when buying cars from brand dealers, compared with 23% of the independent dealers. Repeat purchases from brand dealers are also clear: 64% of buyers will buy the next used or new car from brand retailers. For independent dealers, the proportion is 48%.
In terms of offline and online, in the second-hand cars traded in 2019, the average number of contacts between the car buyers and the brand businessmen was 2.7, and the number of calls or e-mails was 2.3; while the average number of contacts between the car buyers and the independent dealers was 2.3, but the number of calls or e-mails was 2.8.
Matters needing attention when selecting dealers
There are several factors at work when buyers choose dealers and decide to support or oppose automobile companies. The report lists the factors that affect the buyer’s purchase of the car. Respondents should use the scale to show the importance of different aspects to them. The score ranges from 1 “very important” to 2 “important” to 3 “not very important” and 4 “not important”.
Here are 13 factors related to brand dealers and independent dealers, sorted by the rating of car buyers.
The corresponding average level shows the buyer’s requirements in 2019, all responses only occur in “very important” and “important”, and there is no response in “less important” or “unimportant”.
Whether it is a brand dealer or an independent dealer, the car condition, value and test drive are among the top three important factors, which play a vital role in the purchase process.
For buyers who deal with brand distributors, the good reputation of distributors seems to be more important than that of independent distributors. In the second-hand car transaction at the brand dealer, 11 of the 13 factors are considered as very important by the buyer; while in the second-hand car transaction at the independent dealer, 9 of the 13 factors are considered as very important by the buyer.
Specific reasons for purchase
Among the specific factors influencing car purchase, in addition to the evaluation of the importance at the time of purchase, the respondents also need to rank the 18 influencing factors of car purchase in brand dealers, independent dealers and private markets according to the importance in the transaction.
In brand dealers, the condition, price and decoration are the three most important factors; in independent dealers, the condition, price and test drive are the three most important factors; in private transactions, the condition, price and decoration are the three most important factors.
Some of these factors have very obvious differences among different car purchase locations. For example, the recommendation of relatives or acquaintances is not an important factor for buyers who buy cars at brand dealers and independent dealers, but it is more important for private market transactions (ranked eighth). For private market buyers, Internet advertising (ranked sixth) is much more important than car buyers at brand dealers and independent dealers.
Satisfaction with the transaction
In terms of satisfaction with second-hand car transactions, when asked “how satisfied are you with the dealer who bought the car / are you generally satisfied?” Second hand car buyers can choose between very satisfied, very satisfied, satisfied and not satisfied at all. In general, it is very clear that the satisfaction of the transaction is very high, and the percentage of dissatisfaction (if any) is only in single digits.
Average purchase price of second hand car
The above is the average purchase price of second-hand cars. In 2019, the willingness of car buyers to invest has increased. The price of second-hand cars is always based on the actual transaction price, that is, the purchase price including VAT. The average price of second-hand cars has risen to an all-time high (? 12470), which is related to the purchase of younger cars and higher SUV quotas. Since 2010, the average transaction price of used cars has risen from 8790 euros to 12470 euros, up 42.3%.
Used car prices by market
In brand authorized dealer transactions, buyers paid an average price of 16470 euros for used cars, an increase of 6% over the previous year. The average number of cars sold by brand authorized dealers is four years old, six months less than the previous year.
The growth of independent dealers was more pronounced, with the ability to sell vehicles at an average price of nearly 10000 euros (9780 euros), an increase of 24%. The average transaction price of cars in the private market is also higher than that of the previous year, which is 8530 euros in 2019, 10% higher than that of 7730 euros in 2018.
Second hand car purchase price level
Of all the used cars sold, 15% are sold at a price of less than 5000 euros; of the “entry-level” used cars below 5000 euros, 29% are sold in the private market, 20% are sold at independent dealers, and 3% are sold at brand dealers. Used cars sold for less than 10000 euros accounted for 44% of the total volume.
Priority focus on second hand car purchase
In 2019, 20% of used car buyers said they were absolutely loyal to the brand, 47% switched between two or three brands, and 33% said they didn’t care about the brand. 34% of the car buyers give priority to the price of the car, and then to the model. This group of buyers buy the car at an average price of 8800 euros; another 66% of the car buyers give priority to the model, and then to the price. This group of buyers buy the car at an average price of 14410 euros.
76% of the buyers who buy cars from brand dealers give priority to focus on models and 24% on price; 57% of the buyers who buy cars from independent dealers give priority to focus on models and 43% on price; in private transactions, 56% focus on models and 44% on price.
Car price of buyer group
In Germany, the average price of a car for a female buyer is 10 040 euros, while that for a male buyer is 13 980 euros. Among them, the average purchase price of used cars of German brands is 13430 euros, that of used cars of German luxury brands is 18300 euros, and that of used cars from imported brands is 10730 euros.
First time buyers of second-hand cars pay an average of 6880 euros, replacement buyers pay an average of 13910 euros, and second or third buyers pay an average of 12240 euros.
Of all the second-hand cars traded in Germany, 58% of the buyers use the full purchase method, 41% of the buyers use part or all of the financial method (34% of which is part of the financial method), slightly lower than 45% in 2018; only 1% use the leasing method.
Used car warranty
Warranty is a voluntary quality assurance, dealers can provide a certain period or mileage of warranty services. Of the second-hand cars sold in 2019, 52% have warranty on average, while 48% have no warranty. Of the used cars sold by brand dealers, 89% have warranty and 11% have no warranty; of the used cars sold by independent dealers, 41% have warranty and 59% have no warranty; in private transactions, on the contrary, only 7% have warranty and 93% have no warranty.
The low proportion of warranty in the private market can be explained by the fact that the vehicles traded there are obviously older than those traded at dealers, so there is usually no longer any guarantee protection. When the interviewee was asked, “are you willing to pay more for the guaranteed used car? If so, how much are you willing to pay? “Those who agreed (27%) gave an average of 277 euros.
In German motor vehicle insurance in 2019, in addition to motor vehicle liability insurance, 49% of all used car buyers participated in comprehensive insurance, and 41% chose partial comprehensive insurance. The annual cost of full coverage is 712 euros, and the annual cost of partial coverage is 516 euros, buyers said. On average, each used car buyer spends 612 euros on car insurance. China Automobile Circulation Association: in March 2020, the sales volume of domestic narrow sense passenger car market reached 1.045 million, a year-on-year decrease of 40.4%. China Automobile Circulation Association: in April 2020, the monthly report of China’s imported automobile market. China Automobile Circulation Association: in the first quarter of 2020, 57 new authorized 4S stores of luxury brands will be added 41 online 4S stores: China Automobile Circulation Association: inventory coefficient of auto dealers in November 2019 is 1.49 Tesla’s value preservation rate surpasses BMW China Automobile Circulation Association: pulse of automobile market in November 2020 China Automobile Circulation Association: in depth analysis report of national passenger car market in November 2020 China Automobile Circulation Association: second hand car market in November 2020 Degree analysis China Automobile Circulation Association: monthly report of Internet new travel branch in October 2020 China Automobile Circulation Association: inventory early warning index of automobile dealers in November 2020 is 60.5% China Automobile Circulation Association: new four modernizations index of passenger cars in October 2020 is 64.2 China Automobile Circulation Association: comparison of used car business of 4S stores in China and the United States China Automobile Circulation Association: passenger car market in October 2020 The product competitiveness index was 91.0
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