The following is the About 3.1 billion illegal advertisements will be blocked or removed in 2020 From Google recommended by recordtrend.com. And this article belongs to the classification: Brand online advertising.
Google released the annual “advertising security report”, announced some data on advertising governance. According to the report, in 2020, Google added or updated more than 40 policies for advertisers and publishers, blocked or removed about 3.1 billion advertisements that violate our policies, and limited 6.4 billion advertisements. “Our implementation is not a one size fits all approach. This year, for the first time, we share information on advertising restrictions, which is a core part of our overall strategy.”
According to the report, advertising restrictions allow Google to take appropriate enforcement measures in accordance with regional and local laws and the Google certification program, so as to ensure that approved advertisements are only displayed when they are suitable for delivery, meet regulatory requirements and are legal.
Google is also continuously investing in automatic detection technology to effectively scan web pages on a large scale to determine whether it is in line with publisher policies. In 2020, it will remove advertisements from 1.3 billion publishers’ web pages, up from 21 million in 2019, and stop advertising on more than 1.6 million publishers’ websites with common or bad violations.
A ready-made panacea novel coronavirus pneumonia has been screened by Google over 99 million new year’s advertisements, including the propaganda of “panacea”, the promotion of N95 mask and the recent publicity of fake vaccines, the report said. At the same time, the number of ad accounts suspended by Google for violating the policy increased by 70%, from 1 million to 1.7 million.
Google said that in the next year, it will continue to invest in policy, expert team and implementation technology to prevent potential threats in advance. It will also continue to expand the implementation scope of the verification program worldwide, strive to improve transparency, and make more information about the advertising experience available to users.
In 2013 Q3, the average annual advertising revenue of Google users reached 29.95 US dollars. Adgooroo: in 2013, Amazon ranked first with 157.7 million US dollars in the list of Google search advertisers Google Advertising free click triggered war – data information chart sidecar: 2019 Google Advertising retail benchmark report 2011 Google Advertising – data information view Advertising Age: 2011 Google advertising spending 1.5 billion US dollars into 34 US advertisers statista: Vietnam digital advertising revenue as high as 663 million US dollars in 2018 Kaidu & Google: 2020 China Global Top 50 brands Report How effective is Google product list advertising? Yiguan International: Quarterly monitoring data of China’s online advertising market in Q2 of 2013 Alphabet:1Q20 First quarter revenue of $41.159 billion, up 13% year on year
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