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The following is the On wechat and outside the “seven rings”, private traffic is booming From Community group buying recommended by recordtrend.com. And this article belongs to the classification: O2O, Brokerage Report.
Community group buying was originally a “private domain” business increment based on its existing supply chain, logistics storage system and store resources through wechat group operation.
However, in 2020, with the increase of online consumption habits of users after the epidemic, and the success of community group buying top enterprise mode, such giants as orange heart optimization, meituan optimization and Duoduo buying vegetables have also joined the vegetable sales war.
At present, the profit model basically runs through: 1) the community group purchase pre-sale + self delivery mode, which realizes profit through the reduction of procurement cost, performance cost and flow cost; 2) the third-party distribution mode, which realizes profit through the realization of logistics and advertising and based on the scale effect.
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