Chinese economy

2020 real estate industry network attention Analysis Report From Micro hot big data

The following is the 2020 real estate industry network attention Analysis Report From Micro hot big data recommended by recordtrend.com. And this article belongs to the classification: Chinese economy.

In the special year of 2020, the resilience of China’s real estate market is prominent, which has experienced different stages from “suspension” to “restart” and then to “rapid recovery”. In 2021, “no speculation in real estate”, “adjusting measures to local conditions” and “simultaneous development of multiple policies” will still be the main keynote of the regulatory policy. What will be the impact of the new financial regulatory policy of “three red lines” and “real estate loan concentration” on the development of real estate? Micro hot spot big data Research Institute released the “2020 real estate industry network attention analysis report”, which makes an inventory of the overall real estate market performance, regulatory policies, financial supervision, industry hot spots and their communication characteristics, and potential consumer behavior preferences in 2020, in order to provide new reference for real estate industry participants. Here are the details of the report:

1、 Market performance: the sales volume of national commercial housing will reach a new high in 2020

The sales of commercial housing reached a new high and the year-on-year growth rate “narrowed down and gradually became positive”

In 2020, the sales area and sales amount of commercial housing across the country have reached a record high, and the year-on-year growth rate has realized the situation of “narrowing the decline and gradually becoming positive”. According to the data of the National Bureau of statistics, the sales area of commercial housing in 2020 will be 1760.86 million square meters, an increase of 2.6% year on year. The sales volume of commercial housing was 17361.3 billion yuan, an increase of 8.7% over the same period last year, an increase of 2.2 percentage points over the previous year. From the cumulative value point of view, the year-on-year growth rate of sales area and sales volume of commercial housing across the country showed a “V” trend. After a cliff like decline at the beginning of the year, it began to rebound in March, and the cumulative year-on-year growth rate of sales amount turned from negative to positive in August.

The novel coronavirus pneumonia epidemic affected the first quarter of 2020. The sales and sales of the national commercial housing area dropped by more than 30% from 1 to February. After entering the March, the market was gradually revival under the positive push of the enterprise and the policy push. From the single month data, the year-on-year growth of commercial housing sales area and amount in May turned from negative to positive, the year-on-year growth of sales amount reached 27.1% in August, and the growth of sales area exceeded 15% in October, both of which were the highest levels since 2018. From the single month sales of commercial housing, in order to achieve the sales target at the end of the year, the real estate development enterprises actively push the price and promote sales at the same time. The sales data in December is the highest point in the year, and the single month sales are also better than the same period in history.

Although affected by the epidemic, in 2020, the sales area and sales volume of commercial housing in China reached a new high, and achieved a development beyond expectations. As for the reasons for the new high sales volume of commercial housing, industry insiders pointed out that it was mainly affected by the overall loose credit policy after the epidemic. At the same time, due to the sharp decrease of overseas investment, capital flow back, domestic demand for house purchase has increased. In addition, residents’ demand for improved house purchase also rebounded significantly, further boosting the heat of the property market. Another part of the reason is that the head real estate enterprises strengthen marketing, stimulating the demand for house purchase. According to the real estate data from January to December 2020 released by the National Bureau of statistics, the national commercial housing sales area is 1760.86 million square meters, the sales of commercial housing is 17361.3 billion yuan, and the average sales price of commercial housing is 9860 yuan per square meter, a year-on-year increase of 5.9%, and the growth rate is lower than 0.7% in 2019. Pan Hao, senior analyst of Shell Research Institute, pointed out that in the long run, the volume and price of commercial housing are in a stable growth range, which meets the requirements of steady and healthy development of real estate.

Investment in real estate development rises steadily and land transaction market cools down

The data related to the development and investment of real estate enterprises is an important indicator of the prosperity of the real estate market. In 2020, the growth rate of the national real estate development and investment reflects the characteristics of “going out of the negative range, stable and good”. Affected by the epidemic, the real estate industry stopped selling, and the growth rate of investment in real estate development in the first five months of 2020 was negative. Since then, the growth rate of real estate investment has continued to pick up, and the year-on-year growth rate of development investment has remained positive for seven consecutive months. From January to December, the national real estate development investment was 14144.3 billion yuan, an increase of 7.0% over the previous year. The growth rate was 0.2 percentage points higher than that from January to November, and 2.9 percentage points lower than that of the previous year.

From the perspective of land purchase area and land transaction price of real estate development enterprises, the land purchase area of real estate development enterprises in 2020 is 255.36 million square meters, which is 1.1% lower than that of the previous year, 4.1% lower than that from January to November, and 10.3% lower than that of the previous year; the land transaction price is 1726.9 billion yuan, which is 17.4% higher than that from January to November, and 1.3% higher than that of the previous year 1%. In addition, according to the calculation of land purchase area and land transaction price from January to December 2020 published by the National Bureau of statistics, the land purchase area of the whole country is 255.36 million hectares, and the land transaction price is 1726.9 billion yuan. In 2020, the average land price of the whole country is 6763 yuan / square meter, with a year-on-year increase of 18.72%.

By the end of 2020, the total construction area of real estate enterprises will be 9267.59 million square meters, 3.7% higher than that at the end of 2019. In terms of inventory, the area of commercial housing for sale was 498.5 million square meters, an increase of 5.63 million square meters over the end of November and 290000 square meters over the end of 2019.

By the end of 2020, the total construction area of real estate enterprises will be 9267.59 million square meters, 3.7% higher than that at the end of 2019. In terms of inventory, the area of commercial housing for sale was 498.5 million square meters, an increase of 5.63 million square meters over the end of November and 290000 square meters over the end of 2019.

Real estate value in the eastern region highlights: the sales performance of Pearl River Delta urban agglomeration is eye-catching

From the regional performance of commercial housing sales area and sales in 2020, the eastern region has the best sales growth performance, while the central and northeast regions have a decline in sales area. In 2020, the value of real estate in the eastern region will be highlighted. The sales area of commercial housing in the region will be 713.11 million square meters, an increase of 7.1% over the previous year, accounting for 40% of the whole country, and will become the main force driving the upward turnover of the whole country. The sales area of commercial housing in the central region will be 490.78 million square meters, a decrease of 1.9%, and the sales volume will be 3585.4 billion yuan, an increase of 1.0%, with an overall steady rise The total area of sales in Northeast China was 486.28 million square meters, an increase of 2.6%, and the sales volume was 3625.7 billion yuan, an increase of 5.1%; the sales area in Northeast China was 70.69 million square meters, a decrease of 5.8%, and the sales volume was 581.2 billion yuan, a decrease of 1.5%.

From the sales situation of the typical urban agglomerations, the growth rate of sales and sales area of the main urban agglomerations in the Pearl River Delta is higher than that of other metropolitan areas, which is the most eye-catching. Typical cities such as Dongguan, which is between Guangzhou and Shenzhen, not only undertake the industrial spillover of these two cities, but also undertake the purchasing power of real estate. In 2020, the sales amount of commercial housing is about 180 billion yuan, with a year-on-year growth rate of over 60%, the highest in the past three years, and the growth rate ranks first in major cities.

Head real estate enterprises speed up the market push and rush to collect 166 real estate enterprises into the 10 billion Legion

In 2020, the head real estate enterprises will strengthen marketing and speed up sales. According to the list of “top 100 sales performance of China’s real estate enterprises in 2020” issued by China Index Research Institute, 166 real estate enterprises will join the 10 billion Legion in 2020, with an average growth rate of 14.4%; 41 real estate enterprises will have sales exceeding 100 billion yuan, and 5 real estate enterprises will have sales exceeding 500 billion yuan. The threshold for top 100 real estate enterprises to be listed is 33.3 billion yuan, an increase compared with 2019.

In terms of sales of real estate enterprises, country garden ranked first with sales of 788.81 billion yuan; China Evergrande ranked second with sales of 703.8 billion yuan; Vanke ranked third with sales of 701.1 billion yuan; rongchuang China and poly development ranked fourth and fifth with sales of more than 500 billion yuan.

In terms of sales area, the sales volume of 27 real estate enterprises exceeds 10 million square meters, and country garden is still at the top of the list, with the largest sales area of 84.21 million square meters. China Evergrande and Vanke ranked second and third, with sales areas of 78.340 million square meters and 43.278 million square meters respectively. Rongchuang China and poly development ranked fourth and fifth, with sales areas of more than 30 million square meters.

2、 Macro performance: loose before and tight after regulation and control, “housing and housing without speculation” is still the main tone

Key words of policy: “no speculation in housing and housing” and “implement policies according to the city”

In the first quarter of 2020, under the influence of the epidemic situation, the central and local governments implemented policies to help enterprises return to work and production, relieve financial pressure, optimize land supply, adjust approval standards and other aspects. The monetary leverage became more flexible and moderate on the basis of stability, and more positive talent policies were implemented It also drives the recovery of the real estate market. From the second quarter, the growth rate of commercial housing sales area and amount turned positive year on year. After entering the second half of the year, the real estate market continues to heat up. The central government continues to emphasize the positioning of “housing without speculation” and to implement the long-term goal of stabilizing land price, housing price and expectation. In August, the “three red lines” of real estate financing supervision was introduced, and the era of equity financing was opened for real estate finance. In December, the 2020 central economic work conference proposed that rectifying the leasing market will become the focus of real estate policy in 2021.

The bottom line is “housing without speculation” and “implementing policies according to the city” in the special period

In February 26, 2020, novel coronavirus pneumonia and the Ministry of housing and Urban Construction issued the notice on strengthening the prevention and control of new crown pneumonia epidemic and promoting enterprises to resume work. The notice emphasized that enterprises in low risk areas should fully promote the resumption of enterprises and projects, and the risk areas should be orderly pushed to enterprises and projects in stages, and at the wrong time, the work should be resumed. After effective prevention and control, the scope of starting and resuming work will be gradually and orderly expanded. Priority should be given to the resumption of projects involving epidemic prevention and control, people’s livelihood security and other important national economy and people’s livelihood, the commencement and construction of major projects should be accelerated, and “one size fits all” is prohibited.

The “notice” has opened the prelude to the tide of national real estate enterprises returning to work and production, and various localities have successively issued new policies to support real estate enterprises returning to work and production, so as to ensure the steady and healthy development of the real estate market. Shanghai, Shenzhen, Nanjing, Hangzhou, Suzhou, Wuxi, Xi’an, Xiamen, Wuhan, Wuxi, Changchun and Jinan are allowed to postpone the payment of land transfer fees and relax the pre-sale conditions. Compared with the new policies of land and pre-sale to ease the pressure of enterprises, some third – and fourth tier cities, such as Hengyang in Hunan and Guilin in Guangxi, have further strengthened their efforts to introduce new rules for house purchase, which directly provide “welfare” for individual buyers.

In addition, the central government emphasizes that the active fiscal policy should be more active and promising, and the prudent monetary policy should be more flexible and moderate. In February and April 2020, the central government lowered the LPR for one-year and more than five-year periods, and the people’s Bank of China has also implemented targeted RRR reduction for small and medium-sized banks for many times. The reduction of interest rate has led to the decrease of financing cost of enterprises, and the interest rate of personal mortgage has also been reduced.

After entering the second quarter, the real estate market has gradually “warmed up” and continued to heat up. The market has been active in both investment and sales. Some popular cities even have the phenomenon of “ten thousand people shaking their names” and rising house prices. On the basis of spreading out, the policy of “implementing policies according to the city” has been gradually “tightened”, and the macro keynote of “real estate without speculation” has been repeatedly repeated. In April 2020, the Political Bureau of the CPC Central Committee held a meeting to analyze and study the economic situation and deploy economic work. The meeting stressed the need to adhere to the positioning of “houses are used for living, not for speculation”, so as to promote the steady and healthy development of the real estate market. In May 2020, Premier Li Keqiang, on behalf of the State Council, delivered a report on the work of the government to the third session of the 13th National People’s Congress Holding a house is for living, not for speculation. Because of the city’s policy, it promotes the steady and healthy development of the real estate market. In July 2020, the Political Bureau of the CPC Central Committee held a meeting to analyze and study the economic situation and deploy the economic work in the second half of the year. The meeting reiterated the positioning of “housing without speculation” and pointed out that it is necessary to adhere to the positioning that houses are used for living, not for speculation, so as to promote the steady and healthy development of the real estate market.

The positioning of “house is for living, not for speculation” has been repeatedly repeated, and “not to use real estate as a short-term means to stimulate the economy” has also been repeatedly mentioned. In March 2020, the people’s Bank of China, together with the Ministry of Finance and the China Banking and Insurance Regulatory Commission, held a symposium and teleconference on financial support for epidemic prevention and control and economic and social development. The meeting stressed that we should adhere to the orientation that houses are used for living, not for speculation, and the requirement that “real estate should not be used as a short-term means to stimulate the economy”, so as to maintain the continuity, consistency and stability of real estate financial policies. In July, Han Zheng, member of the Standing Committee of the Political Bureau of the CPC Central Committee and vice premier of the State Council, presided over a forum on real estate work, and again mentioned that “real estate should not be used as a short-term means to stimulate the economy”.

Since the third quarter, more than 10 cities, including Shenzhen, Hangzhou, Ningbo, Nanjing, Inner Mongolia, Chengdu, Haikou and Fuyang, have successively introduced tightening policies to regulate and control the real estate market from the demand side, of which Shenzhen has the strongest policy. In addition, many cities have supported the selection of house purchase for rigid demand, Zhuzhou and Zhengzhou have implemented house purchase subsidies one after another, and special rectification actions for the real estate market have also been launched in some cities. The introduction of the new regulation of “three red lines” real estate financial supervision also adds a “tight hoop curse” to the financing of real estate enterprises.

In the special period, the bottom line of “implementing policies according to the city” is still “housing without speculation”. Even in the first quarter of the most serious epidemic, the CBRC, the central bank, the Ministry of housing and urban rural development and other departments held many meetings to emphasize the continuity and stability of the property market regulation policy. The industry believes that the focus of the real estate policy lies in the supply side, which mainly includes allowing the payment of land transfer fees to be delayed, extending the time limit for commencement and completion, relaxing the pre-sale conditions, and strengthening the liquidity of financial market.

The excessive relaxation of the demand side will have an impact on the market and public opinion. The “loosening” policy of some cities in the demand side after the release has caused the media to focus on reporting or over interpretation, and even the phenomenon of “official website one-day tour” has appeared one after another. Industry analysts pointed out that from the performance of real estate market data alone, many cities do have reasons for policy relaxation, and also have the internal driving force of relying on real estate to boost the market economy. However, after several years of regulation and control, the overall stability of the real estate market has not come easily, and the confidence of buyers in the stability of market expectations has not come easily. In view of the impact of the epidemic, it is essential to help the real estate related enterprises to bail out, and it should be cautious to relax the demand side control policy. The opening and closing of the demand side control policy will often have a greater impact on the real estate market, and also easily lead to uncontrollable factors.

In December 2020, the central economic work conference stressed that “we should solve the prominent housing problems in big cities next year. Housing problem is related to people’s livelihood and well-being. We should adhere to the positioning that houses are used for living, not for speculation. We should adjust measures to local conditions and adopt multiple policies to promote the steady and healthy development of the real estate market. ” This also sets the main tone for the direction of property market regulation in 2021.

3、 Industry information: industry receives continuous attention and enterprises become the focus of public opinion

In 2020, the trend of the real estate industry has attracted the attention of all sectors of the society, and the amount of information about the real estate industry in the whole network exceeds 180 million. The amount of information related to the real estate industry fluctuates regularly, with an overall upward trend. Among them, regulatory policies, financing supervision, credit policies and other hot spots in the industry have been highly concerned by public opinion. The sensitive information of the real estate industry accounted for 15.49%, mainly related to consumer rights protection, forced demolition and illegal construction, housing quality, property safety and other aspects. In 2020, there are 3089 hot events related to real estate. Based on the analysis and interpretation of the structural distribution data of these events, in terms of event type distribution, enterprise related events account for more than 30%; economically developed areas in Guangdong Province have become “hot” in the field of real estate; in terms of time distribution, due to the centralized release of local regulatory policies, November has become a hot spot of real estate The concentrated month of the event.

In 2020, the dynamic of real estate attracts much attention, and the growth rate of relevant information slows down

In the first quarter, the amount of information about real estate related to the whole network was 24.356 million, down 19.51% compared with the fourth quarter of 2019. In the second quarter, the amount of information about real estate related to the whole network was 44.0132 million, up 80.71% compared with the first quarter. In the third quarter, the amount of information about related real estate was about 53.177 million, a month on month increase of 20.82%. In the fourth quarter, the amount of information about real estate related to the whole network was about 58.283 million, up 9.52% on a month on month basis. In the third and fourth quarters, the growth rate continued to slow down.

In 2020, the amount of real estate related information fluctuates regularly, generally maintains at a high level, and shows an upward trend. The daily average amount of information is 513100, and the daily peak amount of information reaches 992700. Among them, affected by the epidemic, the real estate related information in the first quarter was relatively low. With the normalization of epidemic prevention and control and the resumption of work and production, the real estate industry related information gradually returned to normal.

Public opinion in the real estate industry shows a positive trend

In 2020, non sensitive information of real estate accounts for 84.51%, and sensitive information accounts for 15.49%, indicating that the general trend of public opinion is positive. Through analysis, sensitive information mainly focuses on consumer rights protection, unfair transactions and other aspects, while non sensitive information includes policies to promote the development of real estate, real estate marketing and other aspects.

Regulatory policies and market performance are mainly reported by the news media

Among the relevant information of the real estate industry, the amount of relevant information of key, provincial, municipal and other news media websites exceeds 10.058 million. Regulatory policies, real estate market performance, mortgage interest rates and other related information are all concerned by key news media websites.

Beijing, Guangdong, Shanghai and other places have relatively more information about the real estate industry

From the regional top 10 of the real estate industry, Beijing and Guangdong have more information about the real estate industry, and Shanghai, Jiangsu, Zhejiang, Shandong, Sichuan, Anhui, Henan and Hebei also rank in the top 10.

“No speculation in housing” repeatedly repeated “attracts attention

“No speculation in real estate” has been repeatedly repeated. “With the popularity index of 29.00, it has become the most concerned real estate hot spot in 2020. The transformation of old urban residential areas, the upsurge of property listing, the continuous upgrading of” scramble for people “around the country, and the national average new house price entering the” ten thousand Yuan era “have also attracted much attention.

Brand real estate enterprises such as “China Evergrande”, “Xincheng holding” and “rongchuang China” have attracted much attention

The Internet communication popularity index of “China Evergrande”, “Xincheng holding” and “rongchuang China” real estate enterprises were 31.66, 18.16 and 18.02 respectively, becoming the top 3 of real estate enterprise popularity, followed by Wanda, Vanke, China Resources Land, poly development, Longhu group, CNOOC real estate and country garden. Among them, China Evergrande’s 75% discount on real estate sales, taking the lead in launching the nationwide online purchase of real estate on sale, and its contribution to anti epidemic and poverty alleviation have attracted much public attention.

In terms of enterprises, from supporting anti epidemic to live online real estate sales, from the industry’s suspension in the first quarter to the resumption of work and production in the second and third quarters, and then to the performance sprint at the end of the year; in terms of industries, from policy support to the resumption of work and production, to the recovery of the real estate market, and then to the regulation and control of hot cities in the second half of the year, these hot events not only leave a mark in 2020, but also have a continuous impact on the real estate market in 2021 Ring.

4、 Target buyers’ demand: attraction of “settling down” in first tier cities

China’s housing boom index and home buyers’ confidence index showed an overall upward trend

In 2020, China’s real estate development prosperity index (China’s real estate prosperity index) is at a moderate level, and shows an upward trend. According to the novel coronavirus pneumonia index released by the 2020 Housing Research Institute, the overall confidence index of the home buyers is on the rise. At the beginning of the year, the confidence level was low, and the consumer confidence index was 109.1 in November.

“Want to buy a house” and “want to rent a house” in graduation season

According to the relevant data of the micro hot big data research institute, from January to December 2020, the change range of the Internet communication heat index of “want to buy a house” and “want to rent a house” is small, and the annual lowest value appears in February. Therefore, affected by the epidemic situation, people’s willingness to “want to buy a house” or “want to rent a house” is low. With the control of the epidemic, the favorable personal credit policy, the increasing efforts of real estate enterprises and the implementation of local talent policy, people pay more attention to “want to buy a house” or “want to rent a house”. Among them, “want to buy a house” reached a peak of 70.91 in May, and “want to rent a house” reached a peak of 60.88 from June to July. Through analysis, it is related to the centralized implementation of relevant talent policies in graduation season.

People aged 21-30 are the main concerns of “want to rent” and “want to buy”

The age proportion of the people who want to rent a house and want to buy a house are mainly concentrated in the people aged 21-30, accounting for 56.03% and 66.56% respectively. People aged 21-30 pay more attention to “want to rent” information; in addition, people aged 31-40 pay more attention to “want to buy” than “want to rent”.

By analyzing the gender of “want to buy a house” and “want to rent a house”, we can see that among “want to buy a house”, women account for 51.50%, men account for 48.50%, and women account for about 3% more than men; among “want to rent a house”, women account for 54.99%, men account for 45.01%, and women account for about 9.98% more than men, which indicates that women pay more attention to relevant information.

First tier and second tier cities are more willing to live in peace

In the proportion of cities that “want to buy a house”, the first tier cities accounted for 21.52%, and the second tier cities accounted for 13.25%; in the proportion of cities that “want to rent a house”, the first tier cities accounted for 19.40%, and the second tier cities accounted for 15.31%; it can be seen that “want to buy a house” and “want to rent a house” have strong willingness to “settle down” in the first tier and second tier cities.

Chengdu, Chongqing “home” enthusiasm, Hangzhou “rental” strong attraction

Among the top 20 cities with “want to buy” information, Beijing, Shanghai, Shenzhen, Guangzhou and other first tier cities rank the top 4. In addition, Chengdu, Chongqing, Hangzhou, Dalian, Suzhou, Wuhan, Nanjing, Tianjin, Xi’an, Zhengzhou and other new first tier cities also have a certain amount of discussion.

Among the top 20 cities with “want to rent” information, Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen are among the top 5 cities with “want to rent” information. Chengdu, Nanjing, Tianjin, Chongqing, Suzhou and other new first tier cities also have a certain degree of discussion.

School choice becomes the main appeal point of “want to buy a house”

The Internet popularity index of 61.84 for school choice is the main appeal of “want to buy a house”, followed by 60.52 for improving the living environment, followed by marriage, settlement, tourism, pension, investment and so on.

Rent, transportation and contract are the top three concerns of those who want to rent

In terms of the concerns of those who want to rent, the Internet popularity index of rent is 45.54, followed by traffic, contract, housing authenticity and residential safety.

Looking back to 2020, the real estate industry has undergone tremendous changes. In the first half of 2020, in order to reduce the impact of the epidemic on the real estate industry, policies to promote the development of the real estate market have been introduced one after another, such as reducing the pre-sale conditions, alleviating the financial pressure, optimizing the land supply chain, etc. the monetary leverage is more flexible and moderate on the basis of stability, and the real estate market policy is relatively loose. In the second half of 2020, the real estate market in some cities will continue to heat up after “warming up”. The meeting of the Political Bureau of the Central Committee of the Communist Party of China once again mentioned “real estate should not be used as a short-term means to stimulate the economy”. More than 10 cities, including Shenzhen, Hangzhou and Ningbo, have gradually upgraded their regulation. It can be seen that even in the special period, the main tone of the real estate market regulation policy has not changed, and the positioning of “housing without speculation” will be adhered to for a long time, which also determines that the real estate market will be “stable” in 2021.

In the second half of 2020, there will be a “thunder storm” event in long-term rental apartments, which will cause losses to many tenants and landlords. In order to standardize the development of the leasing market, we should give more risk warning from the aspects of enterprise credit rating and risk warning. Under the policy burden, all participants in the leasing market should be more cautious about the future development direction of the market. At the fourth session of the 13th National People’s Congress in March 2021, Premier Li Keqiang pointed out in his government work report that we should solve the prominent housing problems in big cities, increase the supply of indemnificatory rental housing and common property housing, standardize the development of long-term rental housing market, reduce the tax burden of rental housing, and do our best to help new citizens and young people ease the burden Housing is difficult. It can be seen that indemnificatory rental housing and common property housing will become the development focus of big cities, and the land supply will also be inclined to indemnificatory rental housing and common property housing.

Index description

The eastern region includes Beijing, Tianjin, Hebei, Shanghai, Jiangsu, Zhejiang, Fujian, Shandong, Guangdong and Hainan; the central region includes Shanxi, Anhui, Jiangxi, Henan, Hubei and Hunan; the western region includes inner Mongolia, Guangxi, Chongqing, Sichuan, Guizhou, Yunnan, Tibet, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang Northeast China includes Liaoning, Jilin and Heilongjiang provinces.

Sales area of commercial housing: refers to the total contract area of newly built commercial housing sold during the reporting period (that is, the building area confirmed in the formal sales contract signed by both parties). This indicator is cumulative data.

Sales volume of commercial housing: refers to the total contract price for the sale of new commercial housing in the reporting period (i.e. the total contract price confirmed in the formal sales contract signed by both parties). This index is the same caliber as the sales area of commercial housing, and it is also a cumulative data.

Commercial housing area for sale: refers to the commercial housing area that has not been sold or rented out of the commercial housing construction area that has been completed for sale or rental at the end of the reporting period, including the housing area completed in the previous year and the current period, but excluding the completed demolition and reconstruction, unified construction agency, public supporting buildings, real estate company’s own use and revolving houses that cannot be sold or rented out during the reporting period Rental housing area.

Housing construction area: refers to the total housing construction area constructed by the real estate development enterprise during the reporting period. It includes the area of newly started buildings in this phase, the area of houses that were built in this phase in the previous phase, the area of houses that were suspended in the previous phase and resumed in this phase, the area of houses that were completed in this phase, and the area of houses that were suspended after the construction in this phase. The construction area of multi-storey building refers to the sum of the construction area of each floor.

Land purchase area: refers to the land area where the real estate development enterprise obtains the land use right in various ways in this year.

Land transaction price: refers to the final amount of land use right transactions of real estate development enterprises. In the primary land market, it refers to the final allocation of land, “bidding, auction and listing” price and transfer price; in the secondary land market, it refers to the final contract price of land transfer, lease and mortgage. The land transaction price and the land purchase area are the same caliber, and the average purchase price of land can be calculated.

The national real estate development prosperity index (hereinafter referred to as the “national real estate prosperity index”) follows the theory of business cycle fluctuation, based on the prosperity cycle theory and the prosperity cycle analysis method, uses the time series, multivariate statistics, econometric analysis method, takes the real estate development investment as the benchmark index, selects the real estate investment, capital, area, sales related indicators, and eliminates the season Factors, including random factors, are compiled by the growth rate cycle method, and the historical data are revised monthly according to the new data. 2012 is selected as the base year of the national housing boom index, and its growth level is set at 100. Under normal circumstances, 100 points is the most suitable prosperity level, between 95 and 105 points is the moderate prosperity level, below 95 is the low prosperity level, and above 105 is the high prosperity level.

Three red lines: “three red lines” refers to the industry’s interpretation of the “key real estate enterprise fund monitoring and financing management rules” policy. First, the asset liability ratio excluding advance payment should not be greater than 70%. The asset liability ratio after excluding advance collection = (total liabilities – advance collection) / (total assets – advance collection); second, the net liability ratio should not be greater than 100%. Net debt ratio = (interest bearing liabilities monetary funds) / consolidated equity; third, the ratio of cash to debt should not be less than one time. Cash to debt ratio = monetary capital / short-term interest bearing debt.

Industry information data source: Based on Chinese Internet big data and official account data of sina micro-blog, 7*24 hours continuously collect 11 sources of information, including news, newspapers, government affairs, micro-blog, public address, blog, forum, video, website, client and so on, and collect more than 140 million + data per day.

Internet communication popularity index: it refers to the index that can reflect the degree of attention on the Internet after extracting the specified events, people, brands, regions and other relevant information based on the massive information collected from the news media, microblog, wechat, client, website, forum and other Internet platforms, and carrying out standardized calculation on the extracted information. The information in the popularity index of network communication does not distinguish between positive and negative information, but only reflects the network attention level of designated events, people, brands, regions and so on.

Keyword cloud: using the natural semantic analysis method, the keywords mentioned in the event are segmented and aggregated, showing the keywords mentioned most frequently; the larger the font size, the more frequently the phrase is mentioned. PricewaterhouseCoopers: the next decade of the real estate industry (download attached) poly Investment Advisory Research Institute: white paper on the real estate industry from 2019 to 2020 (download attached) poly: white paper on the real estate industry from 2018 to 2019 (download attached) World Bank: Q3 China’s real estate industry in 2020 Future prospects (with download) Baidu data research: 2011 Q1 China cosmetics product classification network attention research Baidu data research: 2011 Q1 China cosmetics brand grade network attention research Baidu data research: 2010 Q3 China milk powder industry brand network attention data Baidu data center: 2010 September Chinese and non Chinese film market overall network attention Micro hot spot: analysis report of China’s tourism industry network attention in March 2020 Baidu data center: China’s TV industry network attention in September 2010 Google: Research Report of China’s tourism international network attention in 2013 Yiguan International: the scale of China’s real estate industry new house brand online advertising market reached nearly 4.2 billion yuan in 2012 Yiguan International: China’s real estate industry new house in 2012 PwC: review of real estate M & A in 2017 (with report)

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