The following is the National real estate brokerage industry report in April 2022 From 58 anjuke Real Estate Research Institute recommended by recordtrend.com. And this article belongs to the classification: Chinese economy.
1、 Trends of real estate brokerage Enterprises
1. Enterprise financial report performance
I love my family: in 2021, the operating revenue will reach 11.96 billion yuan, a year-on-year increase of 24.9%
I love my family to disclose the annual report of 2021 in the evening of April 28. In 2021, I love my family achieved an operating revenue of 11.96 billion yuan, a year-on-year increase of 24.9%; The net profit attributable to the shareholders of the listed company was about 166million yuan.
During the reporting period, I love my family to accelerate the deployment and operation of digital infrastructure. In 2021, I love my family accelerated the transformation of residential trading services to Internet platforms, significantly improved the customer acquisition capacity of online products on the official website, and the total number of active users reached 203million, a year-on-year increase of 60%; Monthly average Mau reached 16.93 million person times, with a year-on-year increase of 60%.
Q-room.com: the business of q-room.com, a subsidiary of guochuang hi tech with a loss of more than RMB 1.1 billion in 2021, shrank in an all-round way
On April 30, guochuang high tech released its annual report for 2021. In 2021, the company realized an operating revenue of RMB 3.798 billion, a year-on-year decrease of 13.66%; The net profit attributable to the parent company was a loss of 1.122 billion yuan, and a loss of 2.975 billion yuan in the same period of 2020. On the same day, guochuang hi tech released the first quarterly report of 2022. In the first quarter of this year, the company realized an operating revenue of 405million yuan, a year-on-year decrease of 56.95%; The net profit attributable to the parent company was a loss of 108million yuan, a year-on-year decrease of 18.24%. As for the reasons for the loss of main business in 2021, guochuang high tech said that the main reason was the serious loss of the company’s real estate intermediary service business.
2. Enterprise capital market dynamics
Shell was included in the “pre delisting list”, response: actively seeking possible solutions
Shell Holdings Co., Ltd. (nyse:beke) was listed by the securities and Exchange Commission of the United States on April 21, 2022, Eastern time, based on the foreign company Accountability Act (hfcaa). This determination is an administrative measure taken by the SEC under the hfcaa, indicating that the SEC determined that the company used the audit report of fiscal year 2021 issued by the audit institution that currently cannot be reviewed by the public company accounting oversight board (PCAOB). According to hfcaa, for three consecutive years, the SEC has determined that an audit institution that fails to review the audit draft by PCAOB will issue an annual audit report, and the SEC will prohibit the company’s shares or American depositary receipts from trading on the U.S. stock exchange or the OTC market.
On May 5, shell announced that it plans to make its class a common shares listed on the main board of the Hong Kong Stock Exchange in the form of introduction, and continue to maintain its main listing status and trading in the New York Stock Exchange. The shell will be listed on the main board in Hong Kong this time, without offering new shares and raising funds. After the final approval of the Hong Kong stock exchange, it is expected that the listing and trading will begin on May 11.
3. Business dynamics
(1) Business strategy
Zhongshu real estate: Lianhe Yincheng property newly established a property company in Anhui, holding 49% of the shares
On April 8, Nanjing Yincheng Property Service Co., Ltd. and Anhui Zhongshu real estate brokerage Group Co., Ltd. established Anhui Yinshu Property Service Co., Ltd. with Yincheng property holding 51% of its equity.
Anhui Yinshu Property Service Co., Ltd. was established in April, 2022. Its legal representative is huangxuemei, with a registered capital of 5million yuan. Its business scope includes property management, real estate brokerage, real estate appraisal, real estate consulting, etc. At present, the company is 51% owned by Yincheng property and 49% owned by Zhongshu real estate.
I love my family: the company has completed the whole system construction of online, digital and platform business
On April 13, I love my family said on the investor interaction platform that the company has completed the whole system construction of online, digital and platform business, and its main business has realized the transformation from the traditional elements such as offline operation mode and human resources to the online and offline integration mode based on the Internet platform and the digital elements such as traffic, data and algorithm.
In the next step, the company will focus on creating a unified Internet online strong traffic portal. In terms of traffic strategy, the company will continue to strengthen the construction of the official website to improve the user experience, focus on promoting traffic cooperation with information streaming media channels including byte beating, make breakthroughs in the construction of new traffic channels such as live broadcast and private traffic operation, and further enhance the natural traffic growth, customer acquisition, and Transformation and stickiness, maintaining the rapid improvement of various indicators.
Shell: announced the completion of the acquisition of Shengdu home decoration
On April 21, according to the information on Shell’s official website, shell announced that the company had successfully completed the acquisition of Shengdu home decoration Co., Ltd. (including its subsidiaries and subsidiaries), with a total consideration of RMB 3.92 billion in cash and 44.316 million class a common shares (equivalent to about 14.772 million American depositary shares). After the acquisition, shell beneficially owns 100% of the issued and outstanding shares of Shengdu, and Shengdu becomes shell’s consolidated subsidiary.
Shell: United Nations Real Estate Co creates the future and makes Shijiazhuang consumers “livable”
In order to provide users with a good purchase experience, shell Shijiazhuang station held a signing ceremony for new brokerage cooperation with Guoda real estate on April 22. Guoda real estate has become the seventh new brokerage brand in cooperation with shell Shijiazhuang station after chain home, Zhengda, Deyou, Chuanglian, Zhonghuan and Jingcheng real estate. Guoda real estate was established in 2009. Its business scope covers new houses, second-hand houses, leasing, etc. it is a localized real estate brokerage company that has been deeply involved in Shijiazhuang for more than ten years.
(2) Marketing strategy
I love my family: help graduates settle down I love my family bring multiple discounts during the graduation rental season
On April 26, I love my family officially launched the “choose me love my family for graduation rent” activity, providing rent concessions for graduates in the form of rent subsidies, rent gift packs and other forms to help graduates live in peace. The event will last from April 26 to June 30, covering 23 first and second tier cities in China, including Beijing, Shanghai, Hangzhou and Nanjing. During the graduation rental season, new and old users of I love my family can participate in the “choose me love my family for graduation rental” activity. Just fill in the “rental intention business district” online to obtain the qualification to participate in the whole process of extracting rental allowance. The activity offers include exemption from 3 months’ rent (up to 10000 yuan), rental allowances of 1000 yuan, 300 yuan and 100 yuan, as well as rich gifts such as JD e card, cleaning voucher, laundry voucher and moving voucher drawn from the lucky turntable. The rewards received by the participants can be used through the rented house of I love my family.
During the event, in addition to launching the official website, app and applet of my family, I will also publish the event information on Sina Weibo. At the same time, Jingdong I love my home rental flagship store and I love my home Xiangyu flagship store will simultaneously launch the “graduation rental choose I love my home” activity page, and users can directly draw rental allowances.
4. Corporate public opinion
Longhu gannet: the public welfare practice was introduced into the community, and the rental and sale of Longhu gannet won two industry awards
Recently, Shanghai real estate brokerage association has carried out annual appraisal and commendation activities such as “social welfare” and “excellent petition work” in 2021. Based on the recognition of various public benefit theme activities such as enjoying parent-child time for thousands of families in the community created by gannet rental and sale longxiaohu theme parent-child amusement center, Gannet rental and sale has won two awards, namely “social welfare award” and “excellent activity Award”. The establishment of the gannet rental and sale longxiaohu parent-child recreation area is not only to create a special play area for children, but also to allow many consumers to extend their home space and narrow the neighborhood distance in stores. It is a new breakthrough in the diversified life service innovation business of gannet rental and sale in the community.
Beijing linkhome was fined for “yin yang contract”, and once received five tickets a day
Beijing Lianjia real estate brokerage Co., Ltd. added an administrative penalty. The company was punished by Beijing Fengtai District Commission of housing and urban rural development.
The punishment information shows that Beijing Lianjia real estate brokerage Co., Ltd. has the behavior of facilitating the parties to the transaction to sign contracts with different transaction prices for the same house for illegal purposes such as evading housing transaction taxes. In violation of item (5) of Article 25 of the measures for the administration of real estate brokerage. In accordance with Article 37 of the measures for the administration of real estate brokerage and other relevant provisions, Beijing Fengtai District Commission of housing and urban rural development imposed an administrative penalty of 30000 yuan.
5. Corporate social responsibility
Pacific house: guarding Shanghai, the “epidemic” is unavoidable, and the 1.4 billion Pacific house headquarters building turns into a shelter hospital
On April 4, Shanghai TaiFang Fengyu Enterprise Development Co., Ltd. successfully auctioned the whole property of Yingtong building, No. 555, East Rihui Road, through the Ali auction platform with RMB 1.3956264 billion. After the property is successfully photographed by Shanghai TaiFang Fengyu Enterprise Development Co., Ltd., it will be planned to become the corporate headquarters building of Pacific house. In order to actively respond to the call of Huangpu District Party committee and government, Pacific Real estate decided to provide the newly purchased Pacific Housing enterprise headquarters building with an estimated value of more than RMB 2 billion to the government as a shelter hospital, and transform it into an epidemic prevention and control isolation area that can accommodate more than 3000 beds.
I love my family, wheat fields, etc.: implement the rent reduction initiative, and Beijing and other intermediary enterprises respond
On April 13, the Beijing real estate intermediary industry Association learned that it, together with its members such as I love my family, Lianjia, wheat field, Zhongyuan, 21st century real estate, golden time, Xingshang and Jincheng Fuye, jointly issued the proposal on reducing the market rental subsidy and receiving the family rental Commission (hereinafter referred to as the “proposal”) to the city’s real estate agencies, which proposed that the families who have obtained the qualification of the market rental subsidy, The rent Commission may be reduced or exempted by virtue of the “Notice of Beijing Municipality on the issuance of market rent subsidies” and other certificates.
I love my family, wheat field, Centaline real estate and other eight units have responded to the initiative of Beijing real estate intermediary industry association to exempt the rental Commission of families receiving market rental subsidies. The rules for the use of the preferential policy in various institutions are as follows: with valid identity documents, the broker can query on the official website of Beijing housing and Urban Rural Development Commission. Citizens who are eligible for market rental subsidies can be exempted from rental commissions.
Wheat field real estate: help intangible cultural heritage fly hope’s 300 stores hold the public welfare theme activities of the painted Kite Festival
In order to publicize the protection of intangible cultural heritage, advocate the spirit of public welfare, cultivate the concept of public welfare, integrate public welfare activities into the lives of community residents, and promote community co construction, CO governance and sharing, from April 15 to 17, the youth development and rights protection department of the Municipal Committee of the wheat field real estate Federation, the Beijing Youth Development Foundation and 27 neighborhood committees jointly carried out the theme activity of “inheritance from heritage, flying hope”.
The activity aims to take the wheat field store as the community youth activity position and the kite as the carrier to guide the youth to pay attention to the intangible culture, become the witness, inheritor and practitioner of intangible cultural heritage, and make the intangible cultural heritage glow with new vitality. At the same time, young people are encouraged to give full play to their imagination and creativity, paint and fly with their parents. It is reported that 300 wheat field stores were held at the same time, and more than 40000 community owners and teenagers participated in the event.
I love my family: maintain order, register information, carry materials volunteers help Chaoyang District fight the epidemic
On April 25, I love my family volunteered to the competent department of the industry. With the strong support and communication of Chaoyang District Housing Administration Bureau, 30 volunteers in advance went to the front line of anti epidemic in areas such as caotou and nanmofang on the same day. Earlier, on April 22, after Beijing held a press conference overnight to report the latest epidemic situation, I love my family to take active action at the first time. On the one hand, I urged more than 800 stores in Beijing to further strictly abide by the epidemic prevention system and actively do a good job in the deployment and guarantee of epidemic prevention materials; On the other hand, 600 core backbones were selected from the volunteer service team of I love my family as the backbone of epidemic prevention. They volunteered to go to the front line to fight the epidemic.
Beijing chain home: on May Day, warm heart post station presents a special gift to outdoor workers
On April 30, under the guidance and support of Chaowai Street Federation of trade unions in Chaoyang District, Beijing, linkhome gathered nearly 400 stores, including blue chip Mingzuo store, Julong garden store and Dongdaqiao subway store, to carry out a two-day special may day activity of “outdoor workers’ warm heart station”. The banner of “welcome outdoor workers to the store to have a rest, drink and cool down” was hung in a prominent place on the glass wall of the store. During the work interval, the chain members took the initiative to ask the accompanying outdoor workers to come to the store to drink and cool down.
2、 Analysis on the development of national brokerage industry
1. The three major indicators of national brokerage companies, brokerage stores and the number of brokers all stopped falling and stabilized
(1) In April, the number of national brokerage companies increased slightly month on month, with significant growth in first tier and new first tier cities
In the second and third quarters of 2021, the number of national real estate brokerage companies fluctuated repeatedly, increasing and decreasing. In the fourth quarter, with the introduction of policies related to second-hand housing in various regions, the market was greatly affected, and the number of brokerage companies continued to decrease.
In the first three months of 2022, due to the continuous impact of policy regulation, the number of national real estate brokerage companies continued to decrease, superimposed with repeated epidemics, with a month on month decrease of 12.1% in March. In April, the number of brokerage companies increased slightly month on month, and the overall situation is expected to stabilize.
In terms of regional distribution, over the past year, the proportion of brokerage companies in North China, Northeast China and East China has shown a slow upward trend, rising from 35.5% in April 2021 to 37.9% in April 2022. The proportion of brokerage companies in other regions decreased by about 2 percentage points, which also shows that brokerage companies are gradually focusing on core regions.
In terms of cities, as the second-hand housing market enters the downward adjustment stage, the proportion of real estate brokerage companies in the first tier and new first tier cities is on the rise. The proportion of Companies in first tier cities has increased by about 1.6 percentage points to 12.2% in the past year, and that in new first tier cities has increased by more than 3 percentage points to 32.4%. On the contrary, the proportion of other cities has decreased from 50.3% to 45.9%. It is worth noting that in April, the number of brokerage companies in provincial capitals that are not new frontline cities also decreased by about 1%.
(2) The number of real estate brokerage stores remained stable, and gradually gathered and distributed to the core areas and cities
From September 2021, the number of national real estate brokerage stores has entered a slow and continuous decline stage. In March 2022, the number has dropped by 13.4%. In the past half year, the trend of the number of national real estate brokerage stores is basically consistent with the trend of the number of national brokerage companies, which is significantly affected by policy and market changes.
In April, the number of brokerage stores stopped falling, but the subsequent market changes are still uncertain. Whether the brokerage industry as a whole can stabilize and recover will be affected by policy, market, sentiment, epidemic situation and other factors.
The regional distribution of brokerage stores is similar to the distribution characteristics of brokerage companies. The overall proportion of stores in North China, Northeast China and East China has increased slowly in recent years, while the proportion of stores in South China and central and western regions is relatively stable, and the proportion of stores in other regions shows a slight downward trend.
From the perspective of urban distribution changes of brokerage stores, the distribution changes of brokerage stores follow the changes of the real estate market. With the increasing market share of the first tier and new first tier cities, the brokerage stores are gradually closing in to these cities. In the past year, the total proportion of brokerage stores in the first tier and new first tier cities has increased by about 6.6%. On the contrary, the proportion of stores in other cities decreased by more than 5 percentage points.
(3) In April, the number of brokers increased slightly, and the regional distribution was relatively stable
The national real estate agents increased by 21.4% month on month in March, which may be related to the rework tide after the Spring Festival. The number increased slightly month on month in April and remained stable. At present, the second-hand housing market in some cities is showing signs of recovery, with both take-a-look and transaction picking up. The substantial growth in the number of brokers is closely related to market changes.
The distribution of brokers in the region as a whole is relatively stable, with no obvious change in the past year. East China still accounts for the largest proportion, while the proportion of other regions decreases slightly.
From the perspective of cities at different levels, the proportion of brokers in the first tier cities has increased the most in the past year. By April 2022, this proportion has increased from 17% to 21.4%. The proportion of new first tier cities has also increased slightly. The number of brokers in provincial capital cities and other cities has decreased by about 1% and 6%, with a significant decline.
2. The industry in Shanghai is still down, and the other three cities are showing signs of recovery
(1) Affected by the closure of Shanghai due to the epidemic, the number of brokerage companies decreased significantly
In April, when the main indicators of the national brokerage industry all stopped falling, the brokerage companies in Beijing, Guangzhou and Shenzhen also stopped falling at the same time, with slight growth. Affected by the closure of the city due to the epidemic, the industry in Shanghai has been suspended, and the number of brokerage companies has decreased by about 5 percentage points month on month.
(2) Brokerage stores in Beijing, Guangzhou and Shenzhen all stopped falling and increased slightly month on month
During the period from June 2021 to February 2022, the number of real estate brokerage stores in the four first tier cities changed little and remained stable. In March, the four cities showed obvious differentiation, and the number of stores in Beijing and Shanghai decreased slightly. The number of stores in Guangzhou and Shenzhen decreased by more than 10%. Among them, the number of stores in Shenzhen decreased by 14.2%, exceeding the national decrease rate of 13.4%.
In April, the number of outlets in the other three first tier cities remained stable and all achieved slight increase on a month on month basis, except that the brokerage outlets in Shanghai fell slightly on a month on month basis due to the closure of the city due to the epidemic.
(3) Brokers in Guangzhou and Shenzhen increased significantly, while the number in Beijing remained stable
In April, the number of brokers in Guangzhou and Shenzhen increased slightly by 8% and 7% month on month respectively. The number of brokers in Beijing remained stable, with a slight increase month on month. Although the industry in Shanghai was suspended, due to the closure of the city, the population flow was limited, and the overall number of brokers was only slightly reduced.
More reading: 58 anjuke Real Estate Research Institute: summary of the property market in 2020 (with download) 58 anjuke Real Estate Research Institute: summary of the property market in the first half of 2020 (with download) 58 anjuke Real Estate Research Institute: from January to April 2022, the national investment in real estate development was 3.92 trillion yuan, with a year-on-year growth rate of -2.70%58 anjuke Real Estate Research Institute: National anjuke index report in October 2019 58 anjuke Real Estate Research Institute: real estate market report in the third quarter of 2019 (with download) 58 anjuke Real Estate Research Institute: the listing price of second-hand houses in first tier cities continued to rise in April 2022 58 anjuke Real Estate Research Institute: review of real estate market policies in 2021 and outlook for 2022 (download attached) 58 anjuke Real Estate Research Institute: in November, 2021, the average listing price of second-hand houses in Beijing, Guangzhou and most second tier cities decreased month on month. 58 anjuke Real Estate Research Institute: in November, 2021, the depth report of the national second-hand housing market. 58 anjuke Real Estate Research Institute: in October, 2021, the supply building area of 65 cities nationwide was 158.36 million square meters, down 15% month on month. 58 anjuke Real Estate Research Institute: the real estate market during the Spring Festival in 2022 was significantly weaker than that in the same period last year. 58 anjuke Real Estate Research Institute: April, 2022 June supply and demand analysis of Beijing, Shanghai, Guangzhou and Shenzhen leasing market 58 anjuke Real Estate Research Institute: national second-hand housing market report in April 2022 58 anjuke Real Estate Research Institute: in March 2022, the listing volume of second-hand houses in Changchun decreased by 35% month on month and 58% year on year. 58 anjuke Real Estate Research Institute: national land market report in April 2022
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