Consumer researchPenguin think tank

Report on the new trend of China’s consumer Internet in 2020-2021 From Penguin think tank

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The following is the Report on the new trend of China’s consumer Internet in 2020-2021 From Penguin think tank recommended by recordtrend.com. And this article belongs to the classification: Penguin think tank, Consumer research.

In the face of the changes of the times,

The end of every river may be unknown.

also,

Where will they flow through?

If we regard Internet traffic as a simple formula (number of users x duration of users), let’s look at two sets of data:

In October 2020, China’s monthly active Internet users increased by 1.7% year on year;

The average monthly usage time of users increased by 2.4% year on year.

In fact, since the second half of 2018, the growth of active Internet users in China has been under 5%. Traffic growth is gradually reaching its peak, and the “era of global user bonus” is far away from us.

In the stock environment, it will be more difficult to compete for the size and duration of users. Looking back to 2020, although some Internet industries still achieve rapid growth, even explosive growth, such local user dividends still exist.

However, behind the growth, we can see that a revolution centered on “traffic reconstruction” has begun – to improve the efficiency of traffic, connect channels with trust, integrate information with value, and bring transactions closer to users What this reconstruction brings is the change and evolution of connection mode between traffic and users.

Standing at the starting point of 2021, Penguin think tank takes big data traffic monitoring and extensive user research as the research starting point, and tries to open the tip of the iceberg of “traffic reconstruction” through typical industry analysis.

The following is the full text of the report:

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