Consumer researchnetwork marketing

Us CpG spending increases by 19% in 2020 From NCS

The following is the Us CpG spending increases by 19% in 2020 From NCS recommended by And this article belongs to the classification: Consumer research, network marketing.

Consumer spending on packaged goods (CPG) is up an average of 19% in 2020, as consumers stayed at home most of last year, according to the latest data from ncsolutions, a consumer consulting firm. The covid-19 pandemic will lead to a significant change in CpG buying habits in 2020. According to a new consumer survey of more than 2000 adults conducted by NCS, nearly half (47%) of Americans tried new brands and categories during the pandemic. Consumers are most willing to try new leisure food brands, with 52% of consumers saying that they are most likely to explore this category. After snacks, consumers were most willing to try drinks (44%) and cleaning products (43%). The increase of CpG expenditure and the openness of consumers to new brands provide new opportunities for brands. Since the beginning of the big wave, there have been some new trends in brand loyalty: consumers are more likely to buy their favorite brands than before the big wave, but they are also more willing to try new brands. Some brands are doubling their appeal to the most loyal and up-to-date buyers, focusing on retaining these people, enhancing their loyalty, and preventing them from getting lost in competing brands.

When asked about their diet plans, some Americans feel monotonous about their current eating habits. 34% eat the same food regularly, 13% are tired of their current diet choices, and 36% seek new ideas. In order to make their daily life more exciting, 41% of Americans are willing to try new recipes and products. Among those seeking a new diet, this openness expanded to two-thirds (67%).

Price (54%), free samples (43%), quality (36%) and recommendation from family or friends (36%) are the main factors to stimulate consumers to try new brands.

At the same time, consumers remain loyal to the old brand. Compared with before the pandemic, Americans are more willing to buy their favorite brands. 31% of consumers claim that their grocery list has not changed, 22% of consumers buy their usual brands, and 18% of consumers say that they will resume buying once the shelves are restored. This proves the importance of serving loyal buyers.

According to the latest NCS data, compared with November, consumer spending on packaged goods increased significantly (20%) in December, with a year-on-year increase of 16%. The increase in spending is due to consumers increasing their spending on each purchase in the weeks before the winter holidays when they prepare for the celebration.

NCS: consumer brand report: finding the truth research shows that the younger generation in Australia prefer to shop in physical stores digital strategy in the era of artificial intelligence: how to make full use of artificial intelligence in advertising (with download) hot cloud data: Three Kingdoms Theme game advertising insight into the city’s new busy people — marketing of office workers in first and second tier cities Insight into micro report Kantar: understanding media behavior of Vietnamese consumers Key: Amazon is still the most loyal brand of American consumers, winning mobile social: interactive mode of Chinese consumers in the new era (with download) Forrester: Singapore brand customer experience index Ali Mom: consumption trend of four industries rereading consumers (with download) mblm: 2019 brand intimacy index report doublevify: 2020 global consumer insight report

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends. is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button