The following is the From January 2022, the daily circulation of digital collections has increased from an average of one million yuan a day to tens of millions of yuan, an increase of more than 10 times From Beijing Youth Daily recommended by recordtrend.com. And this article belongs to the classification: Digital creativity, Digital economy.
Since this year, the digital economy has become one of the strongest outlets. Driven by the “digital collection of everything”, the number of domestic digital collection platforms has continued to rise. According to incomplete statistics by the reporter of Beijing Youth Daily, there are more than 500 such platforms. In addition to major Internet companies, many state-owned enterprises and listed companies have also entered the field of digital collections. The daily circulation of digital collections has also increased from an average of one million yuan per day in early January this year to tens of millions of yuan, an increase of more than 10 times.
As a field of digital economy, digital collections have been widely welcomed. In particular, the culture and tourism industry affected by the epidemic has become a major force in the distribution of digital collections and an important source of income for museums and tourism industries. According to the data field research platform toubao Research Institute, the scale of China’s digital collection market is expected to reach 30billion yuan in 2026. However, the Beiqing Daily reporter found that there are also various chaos in the field of digital collections at present.
Chaos I
Proliferation of digital collection platforms
Most of them focus on making fast money
On July 15, the reporter of Beijing Youth Daily found a “digital collection” platform through Baidu. The salesman of the platform said that as long as 30000 yuan, a digital collection platform of H5 web page can be built, and it can be delivered in about three days. The domestic well-known alliance chain provides chain services. How much does it cost to build an app for digital collection distribution? The salesman said that if you need to make an app, the price is about 150000 yuan, and the functions of the app will be more complete, including synthesis, conversion, secondary, blind box and other functions. If maintenance is required, another 20000 yuan of maintenance cost is required for diplomacy a year. From the case app provided by the salesman, the general digital collection platform has collections on sale, consignment market, announcement area, customer service, etc., and the plates are complete.
According to the salesperson, they can not only provide the construction services of digital collection platform, but also provide digital collection IP services. “We have worked in the field of culture and art for many years, and have cooperated with many museums and art institutions.”
As for whether qualification is required to build a digital collection platform, the salesman said that customers can build a platform with existing companies as the main body, or they can register a new company, which does not involve qualification issues. “If the digital collections issued need to be empowered in combination with previous businesses, they will choose existing companies, but at present, most customers choose to register a new company to operate.”
Yu Jianing, executive director of Yuanyu Industry Committee of China Mobile Communications Federation, said that the cost of the digital collection industry is not high, and the cost generally comes from collection design and creation, platform distribution costs, IP cooperation, technology research and development, project operation, etc. For the distribution team or creators, the collection design and creation and platform distribution costs are the biggest costs.
According to a person in charge of the digital collection platform, “most of the small platforms now focus on making fast money, and rarely build big IP. Most of the small platforms choose some unknown or copyrightless works, and they mainly spend their money on innovation and drainage.”
Chaos II
Collection “false propaganda”
Limited to 500 copies, 825 copies were distributed
On July 13, digital collection player “Qingming” rushed to the “beautiful city Carnival” released by a digital collection platform, which is limited to 500 copies. After grabbing it, “Qingming” exposed the collection in the consensus group with hundreds of people, and so did the group friends. However, the group friends found such a collection that was difficult to grab, but most of them grabbed it. The enthusiastic group friends began to count the collections they had exposed and found that the collections in the light group were close to 500. This statistical result immediately exploded in the group. “Qingming” and group friends believe that the issuer is suspected of commercial fraud. They have reported to 12315 and the Consumer Association, asking the publisher to announce the exact circulation of the digital collection and compensate consumers.
“Qingming” told the reporter of Beijing Youth Daily, “this thing is very bad. The value of the digital collection is directly proportional to the circulation. Everyone rushed to the limited 500 copies, and the result was unlimited on the platform. The group friends called it the 713 leek cutting event. The group name of the digital collection consensus group that I joined the day before yesterday was also changed to the digital collection rights protection group.”
With the efforts of the group of friends, on July 14, the publisher of “beautiful city Carnival” admitted that the information was wrongly marked, and a total of 825 collections were distributed that day. The platform apologized to the purchasing users and compensated or refunded them. At the same time, the publisher also promised to compensate for several other collections complained by collectors that do not match the name of “promotional materials”.
Chaos III
Imitation of stock market makers
The price plummeted 90% overnight after speculation
Since this year, the trading prices of products on several digital collection platforms have soared and plummeted. In May, the prices of digital collections on some platforms fell sharply, with some collections falling by more than 50% in a short time, and even a digital platform plummeted by 90% overnight, leading to many participants being locked up.
Mr. digital collector Lou, who used to work in the securities industry, told the reporter of Beijing Youth Daily that the banker’s manor technique, which often appeared in a shares, was used by some illegal platforms and players of digital collections. They often first attracted users with low-cost collections, and then suddenly raised the prices of these collections to create a sensation. Attract users to buy at a high price. When users sell their collections, because no one takes the offer, the prices of these collections fall all the way, and the collectors who buy them are locked up. The reporter of Beijing Youth Daily learned that some platforms even use technical means, such as locking orders, to interfere with market transactions.
Chaos IV
Quality is roast
Some collections are involved in Copyright Disputes
The reporter of Beiqing daily learned from a number of digital collection players that the quality of digital collections is also one of the most criticized problems by roast. Some digital collections released by platforms have problems such as vulgar, rough production, lack of copyright and so on. Even head platforms such as Tencent magic core and Alibaba whale have been complained about quality problems by customers.
On June 11 this year, the series of digital collections launched by Jingtan in conjunction with the West Lake scenic spot encountered a large number of complaints from players due to fuzzy picture quality. Finally, the publisher promised to refund some players. On June 2, a 3D Dragon Boat digital collection released by magic core in conjunction with Yichang culture and Tourism Bureau was also complained by some players due to light efficiency problems.
Compared with the positive response of large platforms to consumer complaints, some players on small platforms are not so lucky. Mr. Zhang spent 300 yuan to buy two digital collections in “Dayu digital collection”. As a result, the pictures he received did not have any trade marks and work marks, while the formal digital collections would have unique marks. He contacted the platform to reflect the situation. As a result, the platform put the responsibility on the merchants, who could not be contacted at all. It is understood that the platform has been rectified at the request of relevant departments and will no longer provide digital collection sales services. The 300 yuan invested by Mr. Zhang is a lot of money.
The lack of copyright is also a persistent disease of digital collections on various platforms. On May 28 this year, Xu Beihong Art Museum issued a statement that it was concerned that some digital platforms sold relevant digital collections in the name of Mr. Xu Beihong. Some of the original works of these digital collections were fake works, some could not provide complete traceability evidence, and some works had nothing to do with Mr. Xu Beihong at all.
In this regard, Lei guoya, a lawyer of Beijing Jingshi law firm, said in an interview with the reporter of Beijing Youth Daily that the core difference between digital collections and ordinary JPG pictures lies in the authorization of the copyright owner, the uniqueness of IP and the uniqueness on the blockchain. Before purchasing digital collections, consumers should know whether the copyright owner of the works authorizes the platform to make digital collections for distribution and limited sales, and should examine whether the seller enjoys copyright, including copyright registration certificate, certificate issued by copyright certification authority and other legal rights certificates of digital collections. “If the work you buy is not authorized by the copyright owner, or it is not even linked, what you buy is not a digital collection, but a jpg.”
analysis
The digital collection industry has attracted the attention of regulatory authorities
The reporter of Beijing Youth Daily learned that at present, there are no unified regulatory standards and regulations for the digital collection industry, and the relevant competent departments have not formed an effective regulatory joint force, resulting in the current uneven qualifications of some platforms, false publicity, and damage to the interests of consumers.
In view of the chaos of the digital collection industry, the relevant person in charge of the digital collection platform Ibox said that as an emerging industry, digital collection has broad prospects but low threshold, the industry lacks norms, and the quality of the collection is mixed. It is easy to damage the reputation of the industry due to the non-compliance of a few platforms.
Pan Helin, CO director of the Research Center for digital economy and financial innovation at the International Union Business School of Zhejiang University, said that when digital collections evolve into “fast-selling” behavior, a series of problems will arise and all kinds of chaos will occur. Because the current market mechanism is not sound enough, a series of transaction chaos will only undermine consumer confidence. To emphasize the originality of digital collections, we can combine digital collections with intellectual property certification, support the price of digital collections with the actual product value and the scarcity derived from it, and promote the benign interaction between the cultural market and the commodity market.
In fact, the chaos of the digital collection market has attracted the attention of relevant regulatory departments.
On April 26 this year, the China Internet Finance Association and other three departments jointly issued the “initiative on preventing NFT related financial risks”, which clearly proposed to eliminate the risk of NFT financialization. In April this year, the China Mobile Communications Federation yuancosmos Industry Committee issued the “self regulatory requirements on regulating the healthy development of the digital collection industry”, proposing to resist disorderly speculation and guide reasonable expectations. Platforms and distribution enterprises should reasonably price digital collections to avoid excessive pricing and prevent serious foam.
On June 30, nearly 30 institutions jointly launched the initiative for the self regulatory development of the digital collection industry in Beijing. Opposing secondary trading and speculation and improving access standards have become the core consensus to promote the high-quality development of the industry. It is reported that the participants include professional institutions and associations in the cultural and tourism industry, cultural central enterprises, IP institutions and Internet technology companies such as ant, Tencent, Baidu, jd.com, which is the self-discipline convention with the widest coverage in the industry at present.
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