The following is the In 2020, the conversion rate of Q4 direct mail advertising will reach 7% From JICMAIL recommended by recordtrend.com. And this article belongs to the classification: E-mail.
Data for the fourth quarter of 2020 show that e-mail is driving business influence more efficiently.
Data collected by jicmail from 1000 households shows that:
In the fourth quarter of 2020, 8.4% of advertising e-mail (including direct mail and door-to-door delivery) and business e-mail promoted the flow of advertisers’ websites, and 5% of e-mail prompted consumers to query their account details, with a year-on-year growth of nearly 50%.
7% of advertising e-mails and business e-mails were converted into buying behavior, with a year-on-year increase of 19%.
The frequency of interaction with e-mail was almost the same as last year, but the participation of consumers in door-to-door delivery increased (+ 9%).
In the fourth quarter, the growth rate of e-mail interaction frequency has exceeded the growth rate of business impact, which means that e-mail is more efficient.
The mail is also at home longer than it was a year ago. Before being filed or discarded, e-mail stayed at home for an average of 8.1 days, up 4% year on year.
Delivery letters containing coupons and coupons, the former staying at home for an average of one week and the latter for nearly nine days, are key drivers of life extension.
With the acceleration of the national vaccination program, the service life of direct mail service including appointment related information has increased by 40% year on year, and the average stay at home is 10 days.
More reading: jicmail: the second quarter of 2020, the average number of direct mail interactions in the United Kingdom set a new record 11 most noteworthy gold medal e-mail EDM marketing cases Report sparkpost: covid-19 to promote the improvement of e-mail and participation rate bluecore: the biggest value of artificial intelligence in the marketing industry in 2020 is personalized return path: in 2017, 55% of e-mails will be opened in the mobile environment New oldstamp: business e-mail marketing report Microsoft: Android and IOS outlook users exceed 100 million getresponse: E-mail report in the second half of 2018 Lori Lewis: 188 million e-mails per minute around the world
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