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China’s social e-commerce sales will reach 363.26 billion US dollars in 2021 From eMarketer

The following is the China’s social e-commerce sales will reach 363.26 billion US dollars in 2021 From eMarketer recommended by recordtrend.com. And this article belongs to the classification: eMarketer, Electronic Commerce.

Emarketer defines social e-commerce as ordering products or services through direct purchase on social media platforms or by clicking links on social networks, which point to retailers’ product pages and provide instant purchase options. This is a fast-growing segment of the U.S. e-commerce market, which is attracting more attention.

Brand’s optimism about social e-commerce stems from China, the most advanced social e-commerce market in the world. Emarketer predicts that in 2021, China’s social e-commerce sales will reach $363.26 billion, a year-on-year increase of 35.5%, more than three times that of 2018. These sales will account for 13.1% of total e-commerce sales this year.

In contrast, the scale of social e-commerce in the United States will reach US $36.09 billion, less than one tenth of that in China, accounting for 4.3% of the sales of e-commerce in the United States.

Although the current market size is small, the U.S. market is still growing rapidly. The question is, to what extent can the United States approach the pace of social e-commerce development in China. Emarketer believes that social e-commerce will be a key source of e-commerce growth in the United States, while China provides a roadmap for innovation. At the same time, it is unrealistic to expect the US social e-commerce market to achieve China’s scale in the short term.

In recent years, through the rapid infrastructure construction and the popularity of smart phones, many rural areas in China have begun to access the Internet. In fact, farmers have played an important role in building pinduoduo, China’s social e-commerce platform, into the fastest-growing e-commerce website in history. According to emarketer’s latest estimate, only five years after the platform was established, its e-commerce revenue will reach US $251.76 billion in 2020.

Pinduoduo’s rapid development benefits from wechat. Obviously, wechat is a model of social e-commerce strategy of social media companies in the United States, and it is also the reason for significant investment in this field. More reading: emarketer: social e-commerce in Southeast Asia accounts for 30% of e-commerce sales in 2016 emarketer: instagram users in Western Europe will increase by 17.0% emarketer: it is estimated that the sales of retail e-commerce in the United States will reach US $586.92 billion in 2019, with a year-on-year increase of 14.0% emarketer: the sales of e-commerce in Volma will increase by 44.2% emarketer: the sales of e-commerce in the United States will increase by 44.2% emarketer China’s retail e-commerce sales will increase by 21.0% in 2021 emarketer: it is estimated that the global e-commerce sales will reach US $1.2 trillion in 2013 emarketer: the global e-commerce sales will exceed US $4 trillion in 2020 emarketer: the global B2C e-commerce sales will reach US $1471 billion in 2014 emarketer: the global e-commerce sales will increase by 16.0% in 2014 Reach 72.03 billion emarketer: global online tourism sales exceeded 533 billion US dollars in 2015 eMarketer:2010 Sales volume of online travel in the United States is expected to grow by 4.6% emarketer: sales volume of Uber’s shared car in the United States will drop by nearly 40% emarketer: retail sales volume in China is expected to exceed $5 trillion in 2020 CNNIC: Sales path changes Payvment: Facebook social e-commerce conversion rate 2% to 4% – full report

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