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It is estimated that the share of us e-commerce will exceed one trillion US dollars in 2022 From Adobe

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According to a new report released by Adobe’s e-commerce Department on Monday morning, the popularity of covid-19 has boosted online shopping spending in the United States by $183 billion. This figure represents the growth of online shopping from March 2020, when the U.S. pandemic began, to February 2021. In the meantime, U.S. consumers spent $844 billion online. At the same time, in 2020 alone, consumption was $813 billion, an increase of 42% over 2019.

Adobe pointed out that in order to see more clearly the size of the $183 billion, it was almost the size of the last holiday shopping season, when online consumption was $188.2 billion between November and December 2020. The company expects this growth to continue in the next few years, reaching $1 billion by 2022.

The pandemic has acted as an accelerator for many industries, making them several years ahead of where they grew naturally. E-commerce also benefits from this trend, because consumers are faced with home orders, and unnecessary retailers close their doors. For many consumers, shopping in person is replaced by online commerce. Adobe said the pandemic itself had produced “a rare step change in online spending, equivalent to a 20% increase,” and pointed out that even if the pandemic ended in the next few months, the impact would continue.

Analysts of the company point out, for example, that in the first two months of 2021 (January February 2021), consumer spending in the United States has reached US $121 billion, an increase of 34% year-on-year. At the same time, the pay as you go mode of online shopping has also jumped 215% year on year, and the number of orders has increased by 18% – which is another factor driving sales growth.

Adobe predicts that the current growth rate will continue, resulting in sales of $850 billion to $930 billion in 2021. Then it expects 2022 to be the first trillion dollar year for U.S. e-commerce. In addition to the growth of e-commerce sales, the pandemic may also lead to other long-term changes in the way people shop and what they buy.

Adobe said adoption of in store and roadside pick-up services had increased by 67% year-on-year as of February 2021. Consumers seem to be very receptive to this hybrid shopping model. For example, a recent Adobe survey found that 30% of American consumers are actually more willing to pick up goods at home rather than standard delivery.

The transition to ordinary online shopping may have some later effects on the typical “sales Festivals”, which in the past attracted a greater growth of shoppers’ activities. Adobe noted that memorial day business growth in 2020 was 20% less than the rest of the week and resulted in a $32 million drop in revenue. Similar trends have emerged on labor day and President’s day. And it’s worth noting that the five days between Thanksgiving and Cyber Monday in 2020 also saw a 9% reduction in the share of holiday income, equivalent to $600 million.

However, there are also some signs that retailers have not fully adapted to the surge of new online shoppers. ” “Out of stock” information is very common, peaking in July 2020, three times as many as before. In January 2021, the out of stock information increased to 4 times of pre epidemic. Adobe said the situation is particularly common in groceries, pet products and medical supplies.

Online groceries have also benefited from changes in consumer behavior, and there is no sign of a slowdown. In February 2021, the category increased by 230% compared with pre epidemic January 2020.

Different from consumer surveys, Adobe’s data comes from the trends directly seen in Adobe analytics. It covers more than 1 trillion visits and more than 100 million SKUs of U.S. retail websites, enabling a more comprehensive and real-time understanding of U.S. e-commerce industry and consumer consumption.

Adobe: the average daily sales of us e-commerce during the epidemic period increased by 49% compared with the 11 days before March Year on year growth 23.6% Reuters: 75% U.S. consumers don’t like online shopping food Adobe Systems Inc: online shopping sales on “Black Friday” in 2014 was $2.4 billion IBM: online shopping volume on “online Monday” in 2014 increased by 8.7% CIRP: Amazon is expected to account for 50% of the U.S. e-commerce market in 2021 stores magazine: top favorite e-commerce website in 2016 50emarketer: the proportion of e-commerce sales in the holiday shopping season in 2016 exceeded 10% for the first time. One hour translation: in 2015, only 15% of American users bought on Chinese websites. ComScore: the development of e-commerce in the United States has recovered to the lowest level at the end of 2007. Emarketer: data interpretation of the development status and future prospects of e-commerce in the United States Julia What does Alibaba’s IPO mean for us e-commerce? Shoppertrak: in the US Christmas shopping season in 2013, the number of customers in physical stores fell by 21% year on year. Adobe digital index: in 2013, the online sales of Thanksgiving & Black Friday exceeded US $1.06 billion and US $1.93 billion respectively

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