American marketElectronic CommerceOnline shopping

Online consumption in the holiday season of 2020 in the United States will reach US $188.2 billion, up 32.2% year on year From Adobe Analytics

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The following is the Online consumption in the holiday season of 2020 in the United States will reach US $188.2 billion, up 32.2% year on year From Adobe Analytics recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, Online shopping, American market.

According to Adobe analytics, as consumers were isolated at home and shopping online during the new epidemic, online consumption in the United States during the 2020 holiday season increased by 32.2% over 2019, reaching a record $188.2 billion. Adobe said online sales, including Black Friday and Cyber Monday, reached $100 billion for the first time last November.

The company tracks online transactions from 80 of the top 100 Internet retailers in the United States. Adobe also said that in the 2020 holiday season, the average daily online consumption also exceeded $1 billion for the first time.

Taylor Schreiner, director of adobe digital insights, said: “in view of the current situation of the new epidemic, digitalization has become the main way for people to contact, work, play and shop. Now, online spending is expected to remain high, at least in early 2021, as new crown cases continue to increase and tighter closures restart. “

Adobe said the popularity of groceries, home appliances and books soared during the holiday season compared with October levels, while online sales of toys grew 50% from 2019 and the jewelry category grew 66%.

Adobe said online spending between Thanksgiving and Cyber Monday accounted for only 18% of the holiday shopping season, down from 20% in 2019. With major retailers promoting sales earlier than ever, many Americans have been shopping since October to avoid the rush of people during the epidemic.

According to another analysis by salesforce, retailers such as target and Dick’s sports goods provide roadside pickup and other convenient online order pickup methods, and sales are even stronger during the holiday season. Salesforce found that online sales of the two retailers were up 49% on average from the same period last year, while online sales of retailers without roadside pick-up and similar options were up about 28%.

Salesforce also found a 109% increase in “buy now, pay later” usage of online shopping during the holiday season.

But for now, the surge in online sales will translate into record returns, which could be the next biggest problem for retailers in the new year. Salesforce estimates that after the end of the holiday season in 2020, global online shopping refunds will reach $330 billion, accounting for about 30% of total shopping.

More reading from Sina Finance: emarketer: review of the holiday season in 2018 and the forecast for 2019 Adobe: budget and resource constraints website optimization Adobe: US $1.7 billion online shopping spending on Thanksgiving 2015 Year on year increase of 22% Adobe: the sales of Thanksgiving e-commerce in the United States exceeded $2 billion for the first time in 2016 Adobe: it is estimated that the expenditure of Thanksgiving e-commerce in the United States will reach $3.5 billion Adobe: the sales of “Black Friday” mobile terminals in the United States will reach $1.2 billion in 2016 Adobe: sales forecast report of holiday shopping in the United States in 2018 Adobe: Sales Forecast of holiday shopping in 2017 Report Adobe: average order spending of tablet users is 20% Adobe Analytics: Sales of Thanksgiving online in the United States will reach US $5.1 billion in 2020, up 21.5% year on year Adobe: Q2 search advertising report in 2014 shows that US search advertising spending rises by 9% and Google’s cost per click rises by 4%

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