The following is the Research Report on B2B2C cooperation of small retail stores in sinking market from 2020 to 2021 From New distribution recommended by recordtrend.com. And this article belongs to the classification: B2B, B2C, Group buying, Electronic Commerce.
With the improvement of income level, the continuous improvement of infrastructure construction and the development of mobile Internet, the consumption power of consumers in the sinking market has been improved.
From this survey, we also found that this part of consumers have the following characteristics: fast growth, high price sensitivity, trust in physical stores, more trust in local network, more rational shopping, high entertainment. However, the stores in the sinking market have the characteristics of small scale, large number, flexible operation, low risk resistance and low professionalism.
“Small and complete” is the core feature of small stores in the sinking market. In the sinking market, small retail stores often have a small area, but the products they sell basically cover all the categories that consumers need. In terms of category distribution, beverage, convenience food, snack, mineral water and cigarette are the main categories of small store sales.
In the sinking market, the trend of consumption upgrading is obvious. 60% of the small shop owners think that the consumption ability of consumers is improving and the consumption habits are changing. With the popularity of online shopping and other new shopping methods, consumers’ enthusiasm for store shopping is basically the same as in the past, but the amount of single purchase shows an obvious downward trend. In the future, 71% of the shop owners interviewed said that they would pay more attention to the products that young consumers like in the future.
For the future development, the sinking market is mixed. 31.3% of the shop owners think that their business will be better in the future, while 37.5% think that their business will be worse in the future.
The emergence of the epidemic has also had a huge impact on the offline retail industry. Compared with 2019, 12.7% of the small shops in the sinking market have increased their business volume, while 40.1% of the small shops surveyed think that although the epidemic situation has slowed down this year, their business is worse than last year.
During the Spring Festival, when the consumption was the most vigorous, 62% of the stores surveyed thought that the turnover in the early spring festival was basically the same as that in the same period of last year, or increased.
In the aspect of purchasing channels, manufacturers (dealers) salesman ordering, B2B platform ordering and wholesale market ordering become the main channels for small stores to purchase in the sinking market. It is worth noting that with the development of community group buying, 26.7% of the sunken market stores began to try to order from the community group buying platform.
Among the stores surveyed, 73.6% of the stores have more or less ordered goods on the B2B platform, the average number of B2B platforms used by small stores is 2, and 14.8% of the stores surveyed said they would use more than 4 B2B platforms daily.
Jingdong shopkeeper Bao, Alibaba retail link and yijiupi are the three B2B platforms commonly used by small stores in the sinking market. In terms of store stickiness, Furong Xingsheng abida, Wanquan mall and xingaoqiao have more advantages.
In terms of categories, leisure snacks, convenient non-staple food and drinks are the main categories for small retail stores to purchase on the B2B platform. Restricted by the differences in consumption habits, small shops in the sinking market have not yet formed the habit of online purchasing for high margin packaged cooked food, fresh fruits and vegetables, daily fresh food, etc.
On different B2B platforms, small stores in sunken market also show obvious differences in commodity procurement. In Alibaba retail link, the commodities that small shop owners purchase most are convenient non-staple food, leisure retail and beverage; On Jingdong shopkeeper Bao, the top 3 categories purchased by shopkeepers are leisure snacks, personal care daily chemicals and drinks.
With the development of B2B industry, small stores have gradually formed the habit of purchasing goods on the B2B platform. Due to the adjustment of the logistics policy of the platform, the average delivery time of the B2B platform is 2.3 days.
In the surveyed stores, 50.7% of the small stores think that after cooperating with the B2B platform, the product variety is more abundant, 34.4% of the small stores think that B2B has reduced the inventory level of the stores, and 25% of the small stores think that after cooperating with the B2B platform, the out of stock situation of the stores has decreased.
With the change of consumer behavior, home business has become the main attempt for more and more small shops to reach consumers. About 47% of the stores surveyed provide home delivery services for consumers, 45.9% of them are cooperating with community group buying platforms, and 19% of them are connected to o2o platforms such as hungry, meituan and Jingdong home.
Although the trend of returning home in the sinking market began to appear, the lack of customer flow in stores is still the biggest problem faced by stores. E-commerce price shock, single purchase channel, lack of product diversity and best-selling are also plagued by the operation of stores.
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