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U.S. holiday e-commerce sales will grow by 11.3% in 2021 From eMarketer

The following is the U.S. holiday e-commerce sales will grow by 11.3% in 2021 From eMarketer recommended by recordtrend.com. And this article belongs to the classification: eMarketer, Electronic Commerce, Online shopping.

U.S. holiday season retail sales growth in 2020 is better than expected. Emarketer expects holiday retail sales to grow 2.7% to $10.93 trillion in 2021, while e-commerce sales will grow 11.3% to $206.88 billion in the current quarter. E-commerce will account for 18.9% of total retail sales in the holiday season, a record high.

Holidays in 2021 will be in sharp contrast to those in 2020. Some behaviors will look like the mirror image of last year, while others will flourish in the post pandemic economy. By figuring out what these behaviors are and planning accordingly, retailers can get ahead.

Although there are still many uncertainties, the following are some important factors to be considered:

Consumer economy. After the pandemic, the economy is still in danger, and the collapse of small businesses and unemployment are still major risks. Despite the possibility of increasing the government stimulus plan and extending unemployment benefits under the leadership of Biden administration, there are still concerns in the whole consumer economy in view of the unprecedented nature of the epidemic.

Prime time. Only Amazon can decide the 2021 prime time. Whether it is to return to the previous mid July, or insist on mid October, has a huge impact on holiday shopping. Retailers plan the opposite of their own promotions and should develop marketing and messaging plans for both possibilities.

The Thanksgiving shop is open. When physical stores opened on Thanksgiving (2013), this brought some unexpected side effects to retailers. Once the store reaches the threshold, many of the most avid Black Friday shoppers go to the store on Thursday night. They end up spending less time shopping and going to fewer stores, which has a negative impact on holiday shopping. Retailers find themselves in a dilemma. But this time the big flow offers opportunities for retailers. With almost all stores closed during Thanksgiving 2020, there is now an opportunity to rebuild industry norms after the pandemic.

More reading: emarketer: Swedish online holiday shopping consumers are still small. Emarketer: is mother group the main force of holiday shopping? Deloitte Consulting: Retail Report of holiday shopping in 2019 PwC: 50% of holiday consumption in 2014 takes place between Thanksgiving and Christmas It’s a good idea emarketer: the importance of online and mobile e-marketing is increasing day by day for the luxury industry emarketer: B2C network sales account for the highest proportion in the Asia Pacific region emarketer: how can consumer goods manufacturers help their e-commerce partners increase sales? Retail: CpG brands and online retailers need to work together to promote CpG online shopping

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