eMarketerNetwork entertainment

The digital audio audience in the UK will be close to 40 million in 2022 From eMarketer

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Digital audio undoubtedly benefits from the British blockade, and even if the reduction in commuting may consume the time people spend on mobile audio, British audiences will still listen to digital audio elsewhere and will continue to do so.

The number of digital audio listeners in the UK will exceed pre emarketer forecasts. By 2024, it will grow every year. Although the total audience in 2021 is 38.7 million, which is 2.4% higher than the pre pandemic forecast, the growth rate in 2022 will only increase by 0.5 percentage point, or 2.9%, to 39.3 million.

Compared with pre pandemic forecasts, podcast listeners will see the largest percentage increase, in part due to the relatively small user base.

This year, there will be 14.6 million podcasts in the UK, 2.4 million more than emarketer’s previous estimate, equivalent to a substantial increase of 19.7%. By 2022, there will be 15.5 million listeners, an increase of 2.9 million, or 23%, compared with the prediction before the emarketer pandemic. The growth rates in 2023 and 2024 will be more than 1 percentage point higher than the previous year.

The success of podcasting comes from many aspects. The demand for VOD audio is growing, especially for news or information content.

Niki stoker, chief operating officer of personalized platform a million ads, said. “When it comes to accessibility, podcasts are generally free to listen to, attracting a wider audience. In addition, podcasting production is faster and cheaper than TV and video, which enables audiences to get a continuous stream of fresh content, which will become a stumbling block for the whole TV and film industry in 2020. “

Read more: emarketer: Pandora USA audience will exceed 72 million in 2019 emarketer: Americans will spend an hour and a half every day listening to digital audio content in 2020 rajar: Q2 UK commercial radio audience will reach 36.14 million in 2019 Nielsen: electronic music audience information map IAB: online audio buyer’s guide in 2019 2.0 emarketer: tiktok USA audience will exceed 50 million in 2021 Hobbies and toys become popular pastimes during virus epidemic period emarketer: the viewing time of mobile video applications will increase by 10 minutes in 2020 emarketer: the number of twitch users in the United States will increase by 26.2 emarketer: the revenue of Disney + the United States will exceed $4 billion in 2022 emarketer: more video streaming options will not change consumer behavior average VOD subscription will remain stable emarketer: 2020 Spotify audience will reach 75.9 million in 2013 emarketer: the click through of brand video ads will decline after the peak value emarketer: with the prosperity of mobile game market, tablet will gain a large share emarketer: the influence of games far exceeds that of children

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