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Nintendo almost completely squeezed Sony out of the Japanese game market From News Post Seven

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Sony’s Playstation brand has been declining in Japan for some time, but a new report shows that Nintendo has almost completely squeezed Playstation out of the Japanese market. According to Japanese media news post seven, switch completely dominates the sales of hardware and software in Japan’s game market, with PS4 hardly appearing and ps5 missing.

According to Japan’s senior analyst at the Economic Research Institute, the outbreak of 2019 COVID-19 had a huge impact on Japan’s hardware and software sales. With the tense development of the epidemic, people need to be isolated at home, and the demand for switch and PS4 is also increasing. During the outbreak, however, switch benefited the most. It can play on the big screen with its family or in its own room as a handheld.

Switch sales remained strong during the outbreak, with 18.88 million units sold in Japan, accounting for 25% of global sales. From November 2020 to January 2021, 1.72 million switches were sold, an increase of 9% over the same period last year. Switch accounted for 91% of Japan’s game hardware sales during the holiday season, according to sales data from Famitsu. On the other hand, the PS4 only accounts for 4.7% of the Japanese game market, while the ps5 only accounts for 3.7% at the time of sale.

Japan’s software sales chart doesn’t look much better. According to the report of Famitsu, among the top 30 games in sales volume from December 28, 2020 to January 30, 2021, switch games occupy 29 positions, with a total sales volume of more than 2 million. Only the PS4 version of “call of duty 17: black action cold war” sold 21000, while the top 30 did not have ps5 games.

These sales figures have not been affected by Sony’s suspension of production of PS4 pro and slim models. The demand for the latest ps5 also far exceeds supply. Retailers have begun to sell ps5 through the horn shaking system. Nevertheless, Sony still insists that the Japanese market is “crucial” for Sony. They do not despise the Japanese market for the sake of more profitable European and American markets. Only time will tell whether the emergence of ps5 can increase Sony’s share of youx market in Japan.

Nintendo is expected to surpass Sony as the biggest winner in 2019. Flurry: the revenue of IOS and Android games is expected to reach 1.9 billion US dollars in 2011. Fami: the size of Japan’s home computer market will reach 434.3 billion yen in 2018, and the growth rate of game software will reach 108.2%. Fami: the summary report of Japan’s game market in 2018 Monster Hunter: the world won the championship fami: in 2014, the sales volume of game software and hardware in Japan was 369 billion yen, a 24-year low Nintendo’s dominant cyberz: in 2013, the scale of mobile games in Japan was US $5.4 billion, accounting for 50% of the game market NHN Japan: as of October 2012, the number of downloads of line birzzle reached 10 million Japanese Ministry of economy and Industry: 2014 white paper on digital content Enterbrain: Sales of game hardware and software in Japan in the first half of fiscal year 2012 reached 175.3 billion yen Year on year growth of 10.7% Joga: 2014 Japan online game market report hand games accounted for 84% fami: 2015 Japan game market statistics report market size up to 320.97 billion yen cero: 2013 Japan home game market size down to 4.095 billion US dollars

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