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The following is the Research shows that Nintendo is attracting new players to expand switch’s market share From Interpret recommended by recordtrend.com. And this article belongs to the classification: Game console.
Nintendo is using switch to attract new consumers to expand its game console market, according to research firm interpret. The company conducts quarterly new media surveys of more than 9000 consumers. In 2019, 12% of switch users have no other game console in their home. By 2020, that number will double to 25% of switch users.
“We can infer from this that Nintendo has been expanding its share of the entire console market (just like the original Wii) as new console players enter the market,” interprete said
“In fact, consumers 45 and older, many of whom have lived through the NES era, are likely to spend a large part of their money on switch – Nintendo lists parents as sales targets.”
According to Nintendo, switch was launched in March 2017 and has sold 68 million units by September 2020. In addition, Nintendo will report its third quarter sales data on February 1, 2021.
In September 2019, Nintendo launched the portable version of switch, switch Lite, and iterated the endurance version for conventional switch. It has also been reported that Nintendo will launch an upgraded version of switch in the middle of its service.
Nintendo said in November 2019 that switch Lite is more attractive to female users, and women account for a higher proportion of Lite buyers.
In January 2020, Nintendo president Junichiro Guchuan said games like fitness ring adventure are helping Nintendo increase the number of players. “Compared with other games, the proportion of female consumers of fitness ring adventure is higher, and it has a wide range of ages. It has a real sense of the growth of our consumer group,” he said
Nintendo said in May 2020 that it plans to increase its advertising budget in the middle of the switch life cycle to attract consumers who don’t play games.
According to research firm NPD group, switch has become the best-selling game console in the United States for 25 consecutive months. Several analysts recently predicted that switch will become the world’s best-selling game console in 2021. More reading: interpret: 30.4% female audience of Q4 global E-sports in 2018 NPD: switch host sales are expected to exceed ps4vgchart in 2018 Nintendo: up to June 2020, the total sales volume of switch has reached 61.44 million. Fami: Japan’s “fitness ring adventure” sales exceeded 1 million. NPD: in April 2020, the sales volume of North American console increased by 160% year on year. Game data library: the sales volume of switch in Japan has exceeded Wii’s sales speed by about twice. NPD: the best-selling game console in the United States in 2018 is switch Sales of 5.64 million Nintendo: 2018 Japan switch platform game downloads ranking media create: switch sales in Japan has exceeded the sum of PS4 ordinary version and slim version in five years Nintendo switch hardware wins Nintendo: as of June 2018, the global sales volume of switch game console has exceeded 20 million
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