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Q4 global mobile phone sales decline by 5.4% in 2020 From Gartner

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According to a report released by market research firm Gartner, global smartphone sales in the fourth quarter of 2020 decreased by 5.4% compared with the same period in 2019, and the overall sales in 2020 decreased by 12.5% compared with the same period in 2019. There are many reasons for the decline in sales. The main reason is that the impact of COVID-19 has caused many people to tighten their economy and people have been postpone the purchase of new equipment.

“5g smartphones and mid – and low-end models will be least affected in the fourth quarter of 2020,” said anshul Gupta, senior research director at Gartner. Although consumers are still very cautious when choosing new products and postpone some important discretion, 5g smart phones and pro camera features encourage some end users to buy new smart phones or upgrade existing ones in this quarter. In 2021, the supply of low-end 5g smartphones and innovative features will be the decisive factor for end users to upgrade their existing smartphones. The rising demand for affordable 5g smartphones outside China will drive the growth of smartphone sales in 2021. “.

In the fourth quarter of 2020, the five major smartphone brands are apple, Samsung, Xiaomi, oppo and Huawei, with market shares of 20.8%, 16.2%, 11.3%, 8.9% and 8.9% respectively. Compared with the previous year, the market share of Samsung and Huawei decreased, but the data of apple, Xiaomi and oppo increased. In the fourth quarter of 2020, the total sales volume of smart phones was 384.6 million, while the shipment volume in the same period of last year reached 406.63 million.

Gartner’s data is somewhat different from IDC’s analysis report released at the end of January. IDC said the global smartphone market grew in the fourth quarter, with a smaller decline for the whole year. However, there is one similarity between the two groups of data, that is, Huawei’s sales have declined seriously.

More reading from cnBeta: Gartner: global mobile phone sales decreased by 1.7% in 2012 Top x Gartner: it is estimated that the global mobile phone overall shipment will be 1.5 billion in 2016 Gartner: the global smartphone sales in Q4 in 2018 will grow by 37.6% against the trend Gartner: in Q2 of 2015, China’s smartphone market sales will start to decline Gartner: in Q3 of 2019, the global Smartphone sales will be 387 million, Huawei will grow by 26% Gartner: in Q1 of 2017, Apple’s IOS device shipment will be 5199.25 Gartner: in Q2 of 2013, the global sales of smart phones reached 225 million, and the sales of functional mobile phones reached 210 million. Gartner: in 2010, the global sales of mobile phones reached 1.6 billion. Gartner: in Q3 of 2020, the global sales of smart phones reached 366 million, a year-on-year decline of 5.7%. Counterpoint: in 607 of 2017, Huawei’s mobile phone shipment exceeded that of apple and became the second largest manufacturer in the world Q3 global smartphone shipment in 2019: 380 million units trendfront: Q2 global smartphone shipment in 2016: Huawei’s market share is 9.2%, the third in the world counterpoint: Q2 China’s smartphone market shipment in 2017: a year-on-year increase of 3% IDC: Q3 global smartphone shipment in 2018: 355.2 million units, a year-on-year decrease of 6%

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