The following is the In 2021, OLED panels will be used in the computer market for the first time to exceed 10 million pieces From Omdia recommended by recordtrend.com. And this article belongs to the classification: Hardware equipment industry.
Since 2015, Samsung display has applied OLED panels to the tablet Market for the first time, followed by OLED notebook computers the next year. However, due to the highly mature market characteristics and high price sensitivity of PC market, it is not easy to open the market share of relatively high price OLED panel in PC market. In addition, OLED panel is exclusively supplied by Samsung display, LCD panel shows more cost advantage in PC market, and technology is constantly improving, which limits the market scale of OLED panel applied in tablet and laptop. Looking back to 2020, only 980000 OLED notebook computer panels and 3.9 million OLED tablet panels will be shipped. Although the total still has an annual growth rate of 23%, the shipment target is lower than the original estimate. Due to the impact of the global new type of computers, online consumption is mainly focused on the demand of medium and low-level machines. On the contrary, the sales of high-level PC market focused on OLED panel is relatively weak.
Looking forward to 2021, OLED panel will expand the OLED panel supply chain in the PC market in addition to Samsung’s display, and EDO, which is expanding gradually in Chinese mainland, is expected to jointly enhance the penetration of OLED panels in the PC market with Samsung. Omdia estimates that this year’s OLED panel shipment in tablet and laptop will exceed 10 million for the first time, reaching a high annual growth rate of 124%. In 2021, the PC supply chain will continue to face the problem of shortage of materials, and the shipment target of OLED panels may also be affected by the tight supply of materials. However, under the target of Samsung display and new Hopewell to actively expand business, OLED panel application in PC market still has deep growth potential.
Lin Xiaoru, chief analyst of omdia, said that in order to make its OLED Notebook PC products more people-friendly and speed up market share, Samsung display, in particular, launched a number of FHD (1920 × 1080) or wqxga (2560) × Compared with UHD (3840 × 2160) low price mainstream panel resolution, or launch a new 16:10 panel, with more diversified product lines to attract brand attention.
In terms of OLED tablets, in order to avoid the price competition of low-cost LCD tablets under 10 inches, it will expand to the 2-in-1 PC market between 11 and 13 inches in 2021, and select keyboards to increase the mobile computing function of tablet computers, so as to seize the market demand of medium and small-sized notebook computers under 13 inches. At present, manufacturers including Samsung display and Hehui are planning new products intensively with customers, and are expected to launch them in the second half of this year.
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