The following is the In 2021, PC sales in Q1 EMEA reached 23.9 million units, up 44.1% year on year From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, PC, Hardware equipment industry.
According to the latest PC market statistics shared by IDC, Europe, Middle East and Africa (EMEA) region ushered in four consecutive quarters of double-digit growth. In the first quarter of 2021, a total of 23.9 million pcs were sold in EMEA market, an increase of 44.1% year on year. Of the 12.6 million PCs sold in Western Europe, laptops accounted for the largest share (up 74.2% year-on-year), while desktop sales lagged significantly (down 21%).
About half of the buyers (6.3 million units) were ordinary consumers, accounting for 75.6% of the increase. Surprisingly, thanks to the sales growth of game computers, the sales of desktop computers increased by 46.6% year on year.
Simon Thomas, research analyst of IDC’s personal computing devices in Western Europe, said: the outstanding appearance of the laptop market is due to the strong demand of the commercial market.
Despite continued supply constraints, the policy of asylum in place during the covid-19 pandemic promoted telework/ Objective growth of educational equipment demand.
During this period, the overall commercial PC market in Western Europe grew by 26% year-on-year, mainly due to the continued activity of SMEs and education customers in the past quarter.
Looking at central and Eastern Europe (CEE), the overall growth of PC market was 53.1%, of which the commercial market and consumer market performed strongly, with year-on-year growth of 33.3% and 69.1% respectively.
Similar to Western Europe, in addition to consumer demand for home entertainment and work equipment, the application of online education has also greatly promoted the development of the market.
As expected, compared with the relatively weak first quarter of 2020, the PC market ushered in another record growth, with the annual growth rates of CEE and mea being 53.1% and 43.1% respectively.
In terms of equipment types, notebook computers and desktop computers have achieved double-digit growth, and the demand of business and consumers is very strong. Consumer demand in central and Eastern Europe grew by 69.1% year-on-year, despite shortages of supply and inventory.
Stefania Lorenz, a market analyst at IDC EMEA, added that the education and business markets work together to drive the PC market’s sustainable development.
From the data of manufacturers, the share of the top five suppliers (accounting for 80.5% of the total) declined in the first quarter of 2021, lower than 82.4% in the first quarter of 2020.
● HP regained its PC market leading position in EMEA (accounting for 25.8%), down 0.6% year on year. However, driven by double-digit performance in two major areas, the company’s year-on-year growth rate still reached a staggering 41.2%.
Lenovo (including Fujitsu) slipped to the second place (25%), down 1.2 percentage points year on year. Even though consumer / commercial PC achieved steady growth of 61.8% and 27.3% year on year, the supplier still lost its first position.
● Dell rose to the third place in the EMEA PC market (13.9%), down 2.6 percentage points from the same period last year. However, thanks to the double-digit growth of consumer / commercial PC, the company achieved a year-on-year growth of 21.5%.
● Acer held fourth place with an 8.5% share, up 2.1 percentage points year on year. Among them, consumer / commercial PC market achieved 97.1% and 71.9% year-on-year growth respectively.
● ASUS ranked fifth with a 7.3% share, up 0.3% year on year. The consumer and commercial markets grew 49.9% year-on-year, but still not enough to catch up with their closest competitors.
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