The following is the In the fourth quarter of 2020, the shipment volume of China’s printing peripherals market was 5.463 million units, with a year-on-year growth of 13.2% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, Hardware equipment industry.
According to IDC’s latest quarterly tracking report on China’s printing Peripherals Market (the fourth quarter of 2020), in the fourth quarter of 2020, China’s printing Peripherals Market shipped 5.463 million units, a year-on-year increase of 13.2%. Among them, 2.023 million inkjet printers, 2.838 million laser printers and 602000 needle printers were shipped, with a year-on-year growth of 26.7%, 13.1% and 16.4% respectively.
In 2021, China’s printer market will enter a complex adjustment period, and the problem of supply shortage will affect the whole year. The main reasons for the supply shortage are as follows:
Affected by the fire, AKM (Asahi Kasei), a Japanese semiconductor manufacturer and a major supplier of printer components, suffered heavy losses in production activities. It is uncertain whether it can resume supply as soon as possible.
Due to the current global chip shortage, the supply of printer chips is also in short supply. In the short term, this situation will continue to affect the middle of 2021.
As a result of the epidemic, the current lack of sea transportation capacity, a substantial increase in transportation costs, and the slowing down of customs clearance will lead to supply problems for manufacturers who need to supply through overseas factories. Therefore, how to ensure the stable supply of products is an important challenge for the printer market in 2021.
Ink jet printer market keeps growing year on year, ink cartridge products still dominate the ink jet market
Under the environment of normalization of epidemic situation, the shipment of inkjet printers in the fourth quarter of 2020 maintained a year-on-year growth. Among them, ink cartridge type products and ink bin type products still maintain the trend of opening in June and April, and there is no rapid growth of ink bin type products similar to those in other Asia Pacific countries, which surpass the ink cartridge Market and occupy the mainstream. There are three reasons for this difference: first, in China, the main users of ink warehouse products are small and medium-sized enterprises and some family users, and the purchasing demand of small and medium-sized enterprises is restrained by the epidemic. The growth of inkjet market is mainly due to the increase of household users in the consumer market. Secondly, the price of some low-end laser products is lower, which is close to or even lower than the price of ink bin products. Therefore, in low-level cities, low-end laser products are more competitive. Thirdly, for Canon, HP and other major manufacturers, the business focus is mainly on ink cartridge products, and the price of ink cartridge products Generally lower than the ink bin products, and the first time to buy a printer users prefer to choose low price products. IDC believes that in the short term, ink cartridge type products and ink bin type products will still maintain the “64” pattern, and the two types of products will still compete for a long time.
Strong growth of A3 format laser laminating machine in the fourth quarter
In the fourth quarter, A3 laser compound machine continued to grow. On the one hand, due to the uncertainty of the epidemic situation and the impact of the Spring Festival holiday, manufacturers put the pace of sales ahead. On the other hand, some international manufacturers were in short supply in November and December. Considering the future price increase and market demand, dealers increased the fourth quarter’s stock. All these promote the growth of A3 laser compound machine market to a certain extent. In addition, due to the increasing demand of users for color printing, color laser machine can contribute more profit growth. Major manufacturers have increased the promotion of color A3 compound machine, resulting in the rapid growth of sales volume of color A3 compound machine, and showing the replacement trend of black and white medium and low speed A3 compound machine. IDC research shows that the fourth quarter shipment volume of A3 color composite machine increased by 25.7%, far higher than the 8.3% year-on-year growth rate of A3 black and white composite machine.
A4 format laser printers are most affected by the shortage of supply
In the fourth quarter, the supply shortage of A4 laser printers was the most prominent. With the gradual stabilization of the domestic epidemic, the demand of commercial market has been restored. In some areas, the epidemic situation has been repeated, and the household consumption market has also increased. Strong market demand highlights the problem of supply shortage. Among them, international manufacturers are greatly affected. Considering the risk of product shortage and exuberant market demand, the channel began to store goods actively, and the manufacturer had to adopt the method of quantitative supply to ensure the product supply within a certain period of time. Different from international manufacturers, the short-term supply shortage of domestic manufacturers is not obvious, and the supply shortage will appear in the second quarter of 2021. From the current point of view, the overall supply shortage will continue until the middle of 2021.
The introduction of policies related to the computerization of VAT special invoices has made the needle printer market worse
In December, the State Administration of Taxation issued the “notice on matters related to the implementation of electronic special VAT invoices among new taxpayers” (hereinafter referred to as the “notice”), deciding to implement electronic special VAT invoices among newly registered taxpayers nationwide in two steps on the basis of the pilot of electronic special VAT invoices in the early stage. This makes the needle printer market hit hard again, the future market size will accelerate shrinking.
IDC believes that although the policy and market environment are not good, there are still many obstacles to the full implementation of electronic VAT invoice. In the pilot cities, the electronic value-added tax invoice will be promoted rapidly, but in the low-level cities and underdeveloped areas, the speed will be relatively slow. In a short period of time, the market demand for needle printers is still facing downward pressure, and it is expected that a greater decline will occur after the large-scale implementation of the government’s electronic taxation.
Ren Mengxue, senior analyst of IDC’s China printing, imaging and document solutions research department, believes that the market will still face greater uncertainty in 2021, and the supply shortage will be the biggest challenge for the future printer market growth. Manufacturers and channels should be more flexible to formulate production and sales plans for the first half of 2021 to cope with the shortage of supply.
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