The following is the It is estimated that the price of flat panel TV will rise by more than 10% in 2021 recommended by recordtrend.com. And this article belongs to the classification: original, Hardware equipment industry, Network media.
The May Day holiday is the traditional peak season of household appliances consumption, and the efforts of discount and promotion are not small. However, new changes have taken place in the market this year. Due to the rising prices of raw materials and the tight supply of display panels, the price of flat-panel TV has risen. In a large home appliance store in Beijing, many consumers plan to buy smart flat-panel TVs during May Day.
Raw materials in short supply
The price of flat panel TV has risen by more than 10% this year
The person in charge of the store told the reporter that due to the impact of factors such as the rise of upstream panel prices, the average sales price of their flat-panel TVs will increase during the May Day period, from 3600 yuan in the first quarter to 4000 yuan, which is also higher than that in the same period of the previous two years.
Jin Liang, general manager of Beijing Gome: the panel accounts for 60% to 70% of the whole machine cost. The change of panel price will directly lead to the rise of product price. Recently, the rising trend continues, with an average increase of 10% to 15% over the beginning of the year. Relying on the advantage of large-scale single centralized purchasing to offset the pressure of price rise.
Wang Zhihao has long been engaged in network evaluation and delivery in the field of smart TV. Recently, many netizens are consulting him about the price rise.
Wang Zhihao, from the media in the field of smart TV: we learned from dealers that since March this year, the cost of their low-end products has increased by 150-200 yuan, the retail price has increased by 300-500 yuan, and the retail price of high-end models has increased by about 500-1000 yuan.
In Wang Zhihao’s view, the general rise in flat-panel TV prices will have a certain impact on the sales volume of the May Day and mid year market this year.
The price rise of TV panel may continue to the third quarter of this year
After the second quarter, how long will the general rise of LCD TV last? When will the tension of upstream raw material supply be eased?
Polarizer is the core display material of flat panel TV panel. In the world’s largest polarizer manufacturer, the sales in the first quarter increased by more than 20% year on year, which is in the state of full production and full sales.
The person in charge of the enterprise said that under the background of tight supply and demand of raw materials in the panel industry, it will continue to expand production capacity in China to meet the rapid growth of downstream demand.
Mr. Zheng Yonggang, chairman of Sequoia optoelectronics: Recently, we have invested in two lines in Guangzhou and Zhangjiagang. Next, we have a large number of display production bases in China. We will start to layout them respectively. In the future, we will be more than 50% in the global field of polarizers.
Industry insiders said that due to the impact of the epidemic, new demands such as remote video, online conference, image recognition and home office have increased rapidly, and a large number of panel production capacity has been used for these new demands.
Liang Xinqing, Secretary General of LCD branch of China Optical and Optoelectronic Industry Association: now about 1 / 4 of the panel production capacity has been consumed by new applications. I think with the development of intelligent and 5g Internet applications, the market demand will be even greater, and the demand for panels will be even greater.
Industry insiders predict that from the panel price point of view, considering that the shortage of raw materials such as glass substrate is still continuing, the demand side of overlay panel is not weak in the off-season, the price rise of TV panel will continue for a period of time, and the shortage of supply and demand of LCD panel may run through the whole year of 2021.
Liang Xinqing, Secretary General of liquid crystal branch of China Optical and Optoelectronic Industry Association: some organizations predict that this tension of supply and demand will continue to the third quarter of this year, which means that the price will basically remain at a high level until the third quarter.
More reading from CCTV: IHS Markit: it is estimated that the panel demand of Chinese TV manufacturers in Q3 will increase by 27% in 2017. DIGITIMES: it is estimated that the shipment of touch screens in Q3 in 2015 will be close to 180 million units, increasing by 15.5% trendforce: the shipment of large-size panels will reach 71.78 million in June 2014. IHS Markit: the panel demand growth forecast in 2019 will be lowered by 2.1% WitsView: LCD monitor panels in the third quarter of 2014 Samsung accounts for 33.6% of Q4 global NAND market in 2015 synergy research group: Q2 HP cloud computing data center equipment sales surpass Cisco’s share of 13% IHS: LTPS TFT LCD screen shipments reach 251 million in the first half of 2015, a 31% increase in the first half of 2015 Facebook & Carnegie Mellon Report on the failure rate of solid state drives in 2015 Gartner: it is estimated that the global IT expenditure will shrink to US $3.66 trillion in 2015, with a year-on-year decline of 1.3%. Introduction Guide to raspberry pie
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