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In February 2021, the retail volume of offline color TV market increased by 102.5% year on year From GfK

The following is the In February 2021, the retail volume of offline color TV market increased by 102.5% year on year From GfK recommended by recordtrend.com. And this article belongs to the classification: GfK Group, Home appliance industry.

In the past year, the color TV industry has been in an “ice age”. The retail volume of the online market fluctuated greatly, while the retail volume of the offline market remained low. Until February 2021, the retail volume of offline color TV market will rebound sharply. According to the monthly online / offline retail monitoring of GfK, the retail volume of offline color TV market in February 2021 increased by 102.5% year on year.

According to the change trend of average price of color TV market, since the end of last year, the average price of color TV sub channels has always maintained a double-digit growth. The average price of offline channels increased by 51.8% year on year in February, while the average price of online channels increased by 40.3% year on year, reaching a new high in December.

From the perspective of market structure change of color TV sub channel product size, small and medium-sized products continue to develop in the dual channel. According to the retail monitoring data of GfK, in February 2021, the market share of 55 inch and below color TV sets in the online market reached 63.6%, of which the market share of 50 inch and below products increased by 4.3% year on year; the market share of 55 inch and below color TV sets in the offline market reached 60.6%, of which the market share of 50 inch and below products increased by 4.6% year on year.

The average price of color TV set market as a whole has stabilized, and some sizes have fluctuated. For example, the average price of 60 inch color TV sets has increased significantly, while the average price of 70 inch color wires has decreased by 10.9%.

Brand side, online and offline market performance is very different. According to the weekly / offline monthly monitoring of GfK, the average prices of many online brands rose one after another in February, while the trend of the average prices of offline brands was opposite, and the average prices of most brands showed a significant downward trend.

According to the market share of small and medium-sized color TV sets, the market share of the two-line TV sets reached top 10.3% in June.

According to the market performance analysis of top 10 products in high-end market, LCD products occupy an absolute advantage in the market. In February, the average price of 8000 yuan plus brands in the offline market showed a downward trend, and the volume share of top 10 color TV sets in the offline market totaled 31.2%.

According to the market performance of this month’s new color TV products, UD TV in the online market accounts for more than half of the country, high-definition and ultra-high-definition screens are popular in the market, and the sales share of the top 10 new products in the online market has reached 96.4%; in the offline market, 4K screen is still the mainstream, and the sales share of 4K resolution market has reached 75.1%.

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