IDC

In 2020, the sales volume of large commercial display screens in China will be 49.4 billion yuan, a year-on-year decrease of 4.0% From IDC

The following is the In 2020, the sales volume of large commercial display screens in China will be 49.4 billion yuan, a year-on-year decrease of 4.0% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC.

According to IDC’s latest quarterly tracking report on China’s commercial large screen market, the fourth quarter of 2020, the sales volume of China’s commercial large screen in 2020 was 49.4 billion yuan, a year-on-year decrease of 4.0%. Among them, the sales volume of small space led was 11.8 billion yuan, up 14.0% year on year; the sales volume of interactive electronic whiteboard was 19 billion yuan, down 3.5% year on year; the sales volume of commercial TV was 7 billion yuan, down 1.5% year on year; the sales volume of LCD splicing screen was 6.9 billion yuan, up 4.8% year on year; the sales volume of advertising machine was 4.7 billion yuan, down 39.4% year on year.

2020 was a year of excitement and change, and COVID-19 accelerated the social intellectualization and digitalization transformation. In 2021, the commercial display industry will launch many intelligent and immersive display solutions. Under the catalysis of 5g, AI, IOT and other new technologies, commercial display devices will not only be limited to one-way communication, but also become the interaction core between people and data in the future. IDC estimates that in 2021, the sales volume of large commercial display screens will reach 60.4 billion yuan, a year-on-year increase of 22.2%.

The future growth drivers of commercial large screen display market mainly come from LED small spacing, interactive electronic whiteboard and advertising machine products

Smart city drives led small space market to grow against the trend

Large screen splicing includes LCD splicing and led small space splicing products. Among them, the future development trend of LED small spacing is particularly rapid. In the environment of normalization of epidemic situation, there are two main driving forces for its market growth

Government’s continuous investment drives growth: the epidemic situation has caused the government to attach great importance to urban emergency, public security and medical informatization, and strengthened the investment in intelligent security, intelligent medical and other information construction.

Key industries accelerate the smart Transformation: smart Park, smart water conservancy, smart agriculture and smart environmental protection all need to build a large number of data monitoring operation centers. Led small spacing products, as terminal display devices, bear the media of human-computer interaction in smart solutions, and can be widely used.

IDC believes that more than 50% of LED small spacing products are used in the government industry. With the improvement of the digital transformation of the government industry, the demand market for large screen splicing display will continue to sink and become more and more scattered in the future.

The education market is huge, and the business market is growing against the trend

Interactive electronic whiteboard is divided into educational interactive whiteboard and business interactive whiteboard.

Educational interactive whiteboard is bullish for a long time: IDC research shows that in 2020, the shipment of educational interactive whiteboard will be 756000 units, a year-on-year decrease of 9.2%. The main reason is that with the continuous improvement of information level in compulsory education, information equipment tends to be saturated, and the growth rate of education market slows down. However, in the long run, the education market is still huge, the government investment is not reduced, and the demand for renewal and the new demand for smart classrooms deserve the continuous attention of manufacturers.

The popularity of business interactive electronic whiteboard is accelerated by the epidemic situation: IDC research shows that in 2020, the shipment volume of business interactive electronic whiteboard will be 343000 units, with a year-on-year growth of 30.3%. With the arrival of the epidemic, telecommuting has become a normalization, accelerating the popularity of domestic video conferencing; at the same time, the commercial interactive electronic whiteboard has the characteristics of two-way operation, larger screen and higher definition, meeting the needs of smart office, replacing a large number of projection products, driving the rapid growth of interactive electronic whiteboard.

“Contactless economy” will continue to promote the advertising machine to become a technology driven digital transformation of the media industry

After the epidemic, “developing contactless trading services and promoting the integration of online and offline consumption” has become a new policy for the retail industry. Retail self-service equipment has become a hot spot in the industry, and the number of advertising machines with face recognition and advertising functions has increased. Although the expansion of media companies slowed down during the epidemic period and significantly reduced the purchase of advertising machines, resulting in a sharp decline in the advertising machine market, IDC research shows that in 2020, only 770000 advertising machines will be shipped, a year-on-year decrease of 20.6%, with the largest decline in the commercial display category. In the long run, IDC believes that with the improvement of digital marketing solutions and the continuous promotion of “contactless economy”, the advertising machine market will not only return to the pre epidemic level in 2021, but also become an important technology driver for the digital transformation of the media industry, which contains considerable market growth space.

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