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In 2020, the shipment volume of EMEA smart phone market will be 345.2 million units, a year-on-year decrease of 4.2% From IDC

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According to foreign media reports, in 2020, the smartphone market in Europe, the Middle East and Africa showed the worst performance in six years, but Apple’s iPhone market share increased. According to IDC’s analysis, the shipment volume of Europe, Middle East and Africa (EMEA) market will drop by 4.2% year on year in 2020 to 345.2 million units. The market value of the stock market also fell, down 4.6% to about $110 billion. IDC attributed the decline of EMEA market to the new crown pandemic.

In Europe alone, smartphone sales fell 4.9% to 195.2 million. European stock markets fell 3% to $82.4 million.

“If you look only at the revenue figures, you might think it’s a typical year of economic turmoil, not a huge recession caused by a pandemic and months of national blockade,” said Zdenek krouzel, project manager of IDC EMEA

Apple’s market share in EMEA will grow by 10% in 2020. It has a 15.4% share of the EMEA market, compared with 13.4% in 2019. Samsung’s share fell by 15.9% in the same period, compared with 32.9% in 2019 and 28.9% in 2020.

IDC said Apple’s decision to make the entire iPhone 12 and iPhone 12 Pro product line compatible with 5g “boosted the market in the fourth quarter.”. At the end of Q4, Apple announced its best performance so far in the European market.

However, in terms of overall market share, Samsung is still at the top of the list and apple is second. Chuanyin, Huawei and Xiaomi followed with market shares of 13.6%, 12.7% and 11.9% respectively.

In 2020, Apple will ship 53.2 million smartphones. Samsung delivered 99.7 million units. In 2020, Huawei’s market share dropped by 35.8%, from 68.5 million in 2019 to 44 million in 2020. IDC predicts that the European smartphone market will grow slightly in 2021. Despite the decline of Huawei, the Android Market will remain competitive.

From Kantar: Android Market share continues to increase in Western Europe IDC: Global smartphone shipment in Q1 of 2014 dropped by 22% on a month on month basis IDC: users who buy Windows Phone preferred system IDC: Android and IOS occupied 94% of global smartphone market in 2013 IDC: Global Android & IOS smartphone share reached 96.4% in Q2 of 2014 IDC: India’s Q3 Xiaomi mobile phone shipment reached 9.2 million in 2017 Become India’s largest smartphone brand IDC: India’s mobile phone market share will decrease by 2% in 2020 IDC: Huawei is expected to surpass apple in the smartphone market in 2017 IDC: China’s smartphone shipment is expected to decline by 6.3% in 2018 IDC: it is expected that there will be more than 1.4 billion large screen mobile phones with more than 5 inches in 2021 IDC: India’s high-end mobile phone market share in Q2 of 2017 Apple only ranks second IDC: in Q2 of 2018, the shipment volume of China’s smartphone market will be 105 million, a year-on-year decrease of 5.9% IDC: in Q1 of 2017, the global smartphone market will grow by only 0.8% IDC: it is estimated that the global smartphone shipment will be 1.455 billion in 2018 IDC: it is estimated that the global smartphone shipment will be 1.2 billion in 2020, a year-on-year decrease of 11.9%

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