The following is the In the first quarter of 2022, China’s tablet computer market shipped about 6.76 million units, with a year-on-year increase of 8.1% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, tablet PC.
In the first quarter of 2022, according to the latest IDC tablet quarterly tracking report, China’s tablet Market shipped about 6.76 million units, an increase of 8.1% year-on-year. With the adaptation to the new market situation, the global tablet computer shipment in the first quarter of 2022 decreased by 2.1% year-on-year, reaching 39.13 million units. The global tablet computer market has declined year-on-year for three consecutive quarters. In the first quarter, China’s mobile phone market fell 14.1% year-on-year, and the PC market grew only 0.1% year-on-year. Only China’s tablet computer market bucked the trend and maintained significant growth.
Guotianxiang, senior analyst of IDC China, said: “There is no doubt that the rebound of the epidemic and the strict sealing and control policies in various regions have obviously promoted the demand of Chinese consumers for tablet computers. Shanghai and its surrounding areas under sealing and control are not the main areas for tablet computer material production and machine assembly, so it has little impact on the product supply, and also ensures that the supply side can fully meet the sudden increase in consumer demand.”
In fact, the impact of the serious epidemic on China’s tablet computer market is also a “double-edged sword”: it is a great boost to the consumer market, but it is “worse” to the commercial market:
China’s tablet computer consumer market in the first quarter of 2022: the consumer market shipped about 6.21 million units, a year-on-year increase of 17%. Although a large number of consumers have purchased tablet computers in the past two years and are still in use, the household ownership rate of tablet computers in China is only 19% in 2021, which is still low compared with developed countries and regions such as Europe and the United States. However, the specific situation across the country is still different: the home ownership rate of tablet computers in first tier cities such as Shenzhen, Shanghai and Beijing, where the epidemic is serious, has been close to 80% and tends to be saturated, so the market performance is relatively stable. However, Shandong, Jiangsu, Hebei and other major education provinces and the northeast region where the epidemic continues are the main focus of the market demand growth, indicating that there is still a large growth space in the vast non first tier urban areas in the future.
In the first quarter of 2022, China’s tablet computer commercial market: the shipment volume in the commercial market was only 540000 units, a year-on-year decrease of 42%. The severity of the epidemic and the sealing and control of various places make it more difficult for the commercial market, which is already in a severe situation. A large number of procurement projects in the first half of this year were postponed or even cancelled. The expected deterioration of the economic environment throughout the year also makes it difficult to judge whether these delayed or cancelled projects will be resumed in the second half of the year, and even how many procurement projects originally scheduled for the second half of the year can be retained, which is full of uncertainties. In a pessimistic view, the commercial market situation in 2022 may not be as good as that in 2020, when the epidemic started. After all, there are also “Census” procurement projects in 2020. IDC predicts that China’s tablet computer commercial market will completely enter a cold winter in 2022.
With the gradual improvement of Apple’s stock shortage, as well as the successive updating of product lines or the launch of new products by various manufacturers, the preferential power has been reduced, and the average price of China’s tablet market has rebounded significantly in the first quarter of 2022. However, due to the lack of product innovation, the decline of its appeal to consumers and the increase of industry participants, the market competition is intensifying. In the upcoming “618” mid-year promotion, “price war” will be inevitable. The recession of the economic environment has led to the continuous reduction of consumer spending, “cost performance” will become the main selling point of new products in the second half of the year, and products below 2000 yuan will become the focus. It is expected that the average price of tablet computers in China will fall significantly in the future.
Although China’s tablet computer market has performed well as a whole driven by the epidemic. However, IDC believes that we should not be too optimistic and should be vigilant about future development:
Generally speaking, the first quarter of the year is the season with the least demand for tablet computers, especially in March after the Spring Festival. Since the new products were released around May, the market demand began to rise until the “618” in June reached the first peak of annual demand. However, driven by the epidemic this year, the market demand surged in February and March. We should be vigilant about whether the subsequent “618” user demand will be overdrawn in advance.
At present, other traditional terminal markets have shown sluggish market demand. As a tablet computer that is not a necessity in people’s lives, we should be vigilant about whether the growth trend can continue and whether the market demand will drop immediately after the epidemic eases.
However, as an incremental market, especially the Chinese tablet market, which still has room for growth in low-level cities, we believe that the Chinese tablet Market in 2022 can continue the growth trend of the past three years under the environment of increasing industry participants and strengthening attention.
More reading: shipment volume and growth rate of China’s tablet computer market from 2017 to 2021 (original data table attached) IDC: it is estimated that the global tablet computer sales in 2015 will be 211.3 million units, a year-on-year decrease of 8.1% IDC: the global smartphone shipment in the second quarter of 2021 will be 313million units, an increase of 13.2% IDC: the Chinese tablet computer market shipment in the fourth quarter of 2019 will be about 5.81 million units IDC: the Chinese tablet computer market shipment in the second quarter of 2021 will be about 7.15 million units, a year-on-year increase of 8.3% IDC: the global tablet computer shipment in the fourth quarter of 2020 will be about 52.2 million units, a year-on-year increase 19.5% IDC: in Q2 2018, the global tablet computer shipment was 33million units, a year-on-year decrease of 13.5% IDC: in Q1 2015, the tablet computer market reported two consecutive quarters of decline IDC: in 2021, the tablet computer and chromebook shipment reached 168.8 million units, a year-on-year increase of 3.2% IDC: in Q3 2021, the Chinese tablet computer shipment was 7.65 million units, a year-on-year increase of 10.6% IDC: in 2021, the Chinese student tablet computer market shipment was about 1.31 million units, a year-on-year increase of 6.5% IDC: in 2020, the tablet computer Top ten forecasts 5g tablets will be listed IDC: in Q3 2019, China’s tablet shipment volume was 5.67 million, and Huawei ranked first for the first time IDC: in 2021, the global tablet computer total shipment volume reached 168million, with a year-on-year increase of 2.9% IDC: in Q2 2020, China’s tablet computer market shipment volume was about 6.61 million, with a year-on-year increase of 17.7%
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