The following is the In the fourth quarter of 2020, China’s large format advertising printer shipment exceeded 14000 units, a month on month growth of about 8% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC.
Reviewing the performance of China’s advertising printing market in 2020, the first quarter of, the outbreak of COVID-19 made the printing demand of both domestic and overseas advertising declined sharply, which had a greater negative impact on the shipment of large format printers (61 inch and above). However, thanks to the Chinese government’s profitable control of the epidemic, the recovery of commercial activities and the demand for publicity posters needed for nationwide action, the demand for indoor and outdoor advertising printing continued to recover from the second quarter, indirectly stimulating the shipment of large format advertising printers to grow month on month for three consecutive quarters.
IDC’s “quarterly tracking report of industrial printer market in the fourth quarter of 2020” shows that in the fourth quarter of 2020, China’s large format advertising printer shipment exceeded 14000 units, a month on month growth of about 8%, and the sales amount exceeded 1.1 billion yuan, a month on month growth of about 12%. The equipment shipment and sales amount gradually recovered to the pre epidemic level.
From the perspective of ink type, due to the different price and application of different ink equipment, there are some differences in the recovery of equipment shipment after the epidemic.
During the epidemic period, the demand for water-based equipment was the most stable, with the smallest year-on-year decline, and the shipment volume in the third quarter almost recovered to the level of the same period before the epidemic. The demand mainly comes from three aspects. First of all, in the first half of the year, the government printed a large number of warning signs for epidemic prevention and control as well as propaganda posters for small knowledge. Secondly, in the second and third quarters, the government initiated nationwide activities such as “CD action” and “garbage sorting”, which also stimulated the demand for poster printing to a great extent. Finally, after the end of the epidemic, commercial activities gradually recovered, and shopping malls, restaurants and other operators printed a large number of publicity materials to attract customers, such as business resumption and discount information. These three printing demands all over the country stimulate the demand for advertising printing equipment to a large extent. Compared with other types of ink equipment, due to the uncertainty of economic environment brought by the epidemic situation, most equipment buyers hold a cautious investment attitude and will give priority to domestic water-based equipment with relatively low price.
Weak solvent equipment is more suitable for outdoor advertising logo printing than water-based equipment. However, due to the continuous low consumer confidence, advertising manufacturers still prefer water-based equipment with relatively low price during the epidemic period, and carry out post-processing through film mulching to meet the demand of outdoor printing. However, as the price of domestic weak solvent equipment is close to that of water-based equipment, it has become the second choice for customers to cope with the demand of advertising printing. Although the recovery speed of shipment after the epidemic is slower than that of water-based equipment, it has recovered to more than 80% of the same period level in the fourth quarter.
The performance of thermal sublimation equipment is more eye-catching, which is different from the advertising printing demand of water-based and weak solvent equipment. The good performance of thermal sublimation equipment mainly comes from the printing demand of textiles. In the fierce competition environment of the advertising market, some Chinese manufacturers carry out transformation after the epidemic, and transfer the equipment application from the advertising market to the textile market. This is one of the main reasons for the rapid recovery of heat sublimation equipment after the epidemic and its recovery to the same level in the fourth quarter.
Compared with water-based and weak solvent equipment, due to the relatively high price of UV equipment and low investment confidence under the influence of the epidemic situation, equipment buyers choose less UV equipment, which is also different from the new application stimulation of thermal sublimation equipment, making the recovery speed of UV equipment the slowest after the epidemic situation. However, with the gradual recovery of consumer confidence, UV equipment has recovered to 80% of the same level in the fourth quarter %Around.
Finally, the performance of solvent equipment is the worst among all types of equipment. Under the increasingly stringent environmental protection policy, the living space of solvent equipment is greatly compressed, and it is expected that it will gradually withdraw from the market in the near future.
Lu Jian, senior analyst of IDC China printing, imaging and document solutions research department, believes that the epidemic in 2020 has a great negative impact on the demand for offline advertising. Although after three quarters of recovery, the overall advertising printing market has recovered to a better level in the fourth quarter of 2020, and under the stimulation of the 100th anniversary of the founding of the party, the demand for logo products will increase in 2021 Strong growth. However, in the long run, due to the promotion of nationwide city appearance renovation activities, as well as the maturity of online advertising, live broadcasting and other online publicity modes, the demand for advertising printing equipment is expected to show a downward trend from 2022. In view of this long-term trend, printing equipment manufacturers and advertising manufacturers need to consider how to make use of the comparative advantages of wide audience and relatively long exposure time of offline advertising, and actively develop new advertising applications to attract consumers and advertisers on the premise of catering to national policies, so as to create new momentum for the growth of offline advertising market. IDC: it is estimated that the global PC shipment will reach 367 million in 2012, a year-on-year increase of only 0.9% IDC: the global Tablet PC shipment will reach 33 million in Q2 in 2018, a year-on-year decrease of 13.5% IDC: the global monitor shipment will exceed 35 million in Q3 in 2013 IDC: the global PC shipment will reach 68.5 million in Q1 in 2015, a year-on-year decrease of 6.7% IDC: the global PC shipment will only reach 60.6 million in Q1 in 2016 IDC: it is predicted that the global 5g mobile phone shipment will be about 240 million units in 2020, accounting for about 67.7% of China’s market IDC: the shipment of Samsung’s smart phones in Q3 will reach 56.3 million units in 2012 IDC: the shipment of China’s smart phone market in Q1 will be about 66.6 million units in 2020, a year-on-year decrease of 20.3% IDC: the shipment of Apple’s iPad Series in Q4 will reach 22.9 million units in 2012 IDC: in 2013, Q3 Western Europe’s intelligent connection equipment shipment reached 55 million units 12% year on year growth IDC: it is expected that the global smartphone shipment will reach 224.5 million units in Q4 in 2012 IDC: it is expected that the global smartphone shipment will reach 958.8 million units in 2013 IDC: the smartphone shipment of Q2 suppliers in Asia Pacific region will reach 119 million units in 2013 IDC: the Smartphone shipment of India will increase by 16.3 million units in 2012 Market share increased by 48% IDC Japan branch: it is estimated that the shipment of smart phones in Japan will reach 37.65 million in 2017
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