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The following is the In the third quarter of 2020, the PC shipment of consumer designers will reach 3.4 million units, with a year-on-year increase of 60.2% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC.
With the increasing demand of mass media designers for creative content, mass media designers can meet the growing demand for entertainment content. According to IDC data, in the third quarter of 2020, the share of designer PC in the overall PC market increased to 31.2%, with a year-on-year increase of 7.2%. Among them, the product growth of high gamut designers is particularly significant, accounting for 88.2% of the overall designer PC market share in the third quarter of 2020. However, discrete manufacturing and professional services are growing rapidly in the subdivided industries.
Designer PC is not only the product of commercial market. With the increasing demand for computer quality, more and more people become content creators, and the personal consumption market also has a strong demand for designer PC. IDC data shows that in the third quarter of 2020, the shipment of consumer designer PCs will reach 3.4 million units, a year-on-year increase of 60.2%, accounting for 50.1% of the overall consumer PC market, becoming the biggest bright spot in the consumer market. Among them, high gamut designer products account for 96.1% of consumer designer PC market share.
Consumer designer PC market mainly includes the following three main categories: designer brand PC, high gamut designer PC and lightning interface designer PC. IDC defines the products of these sub categories as follows:
With the increasing demand of personal creation, the portability of designers’ PCs has become particularly important, and the daily processing of photos and videos requires the support of high gamut display screen, which also makes the consumer market increasingly demand for thin and high gamut notebook. Among them, 15-18mm lightweight high gamut designers are the largest and most important growth point. IDC data shows that in the consumer designer PC market, in the first three quarters of 2020, 15-18mm high gamut designers originally accounted for 40.8% of the consumer designer PC market, an increase of 171.3% compared with the first three quarters of 2019. At the same time, with the growth of notebook products with high gamut display screen, it is difficult for individual consumer users to return to the screen with ordinary gamut after experiencing the rich color and sensory enjoyment brought by high gamut display screen. This has also led to the continuous increase in the proportion of high color gamut PC products.
In addition, the number of products with more than 3 lightning interfaces is increasing. In the commercial designer market, the products with more than 3 lightning interfaces account for more than 50% of designer PCs (including workstations, designer brand PCs, high gamut designer PCs and all products with lightning interfaces in several designers’ PCs), and the market share of consumer designers is nearly 20%. In the future, with the gradual improvement of interface standards, it will become a rigid need for designers to support more and more high-level screens at the same time.
Lenovo, Huawei, HP and apple accounted for more than 75% of the consumer designer PC market in the third quarter of 2020. Among them, Lenovo has occupied 43.5% of the market share with high gamut notebook products dominated by Xiaoxin series; Huawei’s notebook product line mostly uses high color gamut screens, and nearly 50% of its products are touch screens, which also drives its market share in consumer designers to continue to increase. In the third quarter of 2020, Huawei also won a 14.6% market share ranking in the consumer designer market Second. HP, with its high gamut game products, has also maintained good results in the consumer designer PC market. Apple maintains a high market share with its high color gamut display and long-term product series designed and developed for designers. Its share of new products equipped with M1 CPU will continue to increase, but its relatively high price is still an important factor affecting its sales.
Chen Shuxin, China Research Manager of IDC, said that consumer designer PC still has a large market space in the future, and has the following prospects for the market:
1. The demand of individual consumer users for designer products is increasingly rich
With the gradual improvement of the heavy application of PC in the consumer market, consumers’ demand for designer products will also be upgraded. From the improvement of screen gamut requirements to the interface supporting more high-level screens and peripherals, and then to the touch screen, designers’ PC products themselves also need to be improved to meet the increasingly rich use needs of consumers. At the same time, for the consumer designer market, in addition to the configuration of the computer itself, we need to pay more attention to the appearance design of the product itself and the combination of software and hardware ecology of the product.
2. The number of individual consumers who buy designer PCs will gradually expand
From consumers with high demand for image and video processing to consumers with higher requirements for visual effects, the categories of individual users who buy designer PCs will become more and more abundant. In the future, the buyers of designer PCs will gradually expand from individual consumers with heavy application needs to college students, light application consumers and even ordinary users. In the future, the market of consumer designer PC will continue to grow.
3. It is very important that consumer designer products can support more platform software and applications
The promotion of heavy application attributes has also brought consumers more demand for software. With the increasing number of intelligent terminals used by individual consumers, designers’ PCs need to be able to carry all kinds of traditional professional software, and software applications that can support a variety of platforms will also become the long-term needs of individual consumers. IDC: the global total shipment of smart phones in Q3 in 2020 will be 353.6 million, a year-on-year decrease of 1.3% IDC: in the first half of 2020, the scale of China’s industrial cloud market will reach US $1.6 billion, a year-on-year increase of 31.8% IDC: in the first half of 2020, the scale of China’s enterprise application SaaS market will reach US $1.36 billion IDC: in the third quarter of 2020, China’s smart home equipment market will ship about 51.12 million units, a year-on-year decrease of 2.5% IDC: in the third quarter of 2020, China’s wearable device market will ship 32.93 million units, up 15.3% year-on-year.idc: the total PC market shipment in the third quarter of 2020 will reach 1, 4.45 million units, with a year-on-year growth of 10.1% IDC: it is estimated that the global intelligent Internet connected vehicles will ship about 44.4 million units in 2020. IDC: China’s tablet computer market will ship about 6.9 million units in 2020, with a year-on-year growth of 21.7% IDC: in the third quarter of 2020, the shipment volume of China’s smart phones will be about 84.8 million units, down 14.3% year on year. IDC: in Q3 of 2020, China’s smart phones will ship 84.8 million units 14.3% year-on-year decrease IDC: in the first half of 2020, China’s overall public cloud service market size (IAAs / PAAS / SaaS) will reach 8.4 billion US dollars IDC: the overall expenditure scale of China’s blockchain market will reach US $2.28 billion in 2024, with an annual compound growth rate of 51%. IDC: in 2020, the global tablet shipment volume of Q3 will reach 47.6 million, with a year-on-year increase of 24.9% IDC: Q3 Xiaomi mobile phone market share in Western Europe will reach 12.8% in 2020 Up 151.6% year on year
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