The following is the Market analysis of China’s industrial Internet platform From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC.
Recently, IDC released the report “market analysis of China’s industrial Internet platform, 2021”, which summarizes and analyzes the product form, technical capability, business progress, market pattern and industrial ecological progress of the industrial Internet platform at the current stage, Focuses on (alphabetic alphabet sorting) Ali cloud, Baidu intelligent cloud, Tomo Kuninobu, Ge Chuang Dong Zhi, HUAWEI cloud, cloud technology, card, blue Zhuo, wave, Lenovo, PTC, run Alliance Technology. (China Resources digital technology), Sinopec Yingke, Shugen Internet, XCMG information, Advantech, UFIDA, Ziguang and other manufacturers. The report research shows that many platform manufacturers grow rapidly but face profit pressure. Under the continuous fragmented market trend, the positioning and performance of manufacturers will accelerate differentiation.
This report focuses on the investigation and analysis of more than 20 mainstream platform service providers. Through the research and analysis, IDC has the following findings: platform manufacturers grow rapidly but face profit pressure
Many industrial Internet platform manufacturers have developed rapidly in recent years. Among the key manufacturers surveyed and counted by IDC, although affected by the small base of revenue itself, 45% of the manufacturers have a compound revenue growth rate of 60% – 100% in 2018-2020, which can still reflect the rapid growth of the market as a whole. At the same time, in 2020, 65% of the key platforms will be in a basic break even or non-profit state. Although some well-known platform manufacturers have made profits financially, more manufacturers are still exploring how to optimize their business model and make profits.
From the perspective of revenue from platform solutions, a number of platform service providers with a wide range of business, have formed a certain influence in the market, started early, or have orders from their group, and their revenue has exceeded 300 million yuan, occupying the first echelon. Manufacturers with certain strength and foundation, relatively focused business, or late start, and no orders from the group are accelerating to catch up.
The functions of platform products still need to be improved, and platform products are developing towards configuration and template
Industrial enterprises have obvious demand for platform privatization, delivery and deployment. A single public cloud platform can not meet the market requirements. Most manufacturers realize the core functions of the platform through the combination of multiple sub platforms / product components. At present, the accumulation of most platforms in industry and professional templates and components is insufficient, which increases the application cost of customers. IDC research shows that the current functions of the platform can meet up to 80% of customer needs. Continuous accumulation of industry templates and components is an important development direction of platform products.
The business of platform manufacturers is highly diversified
As the market is in the early stage, platform manufacturers are still carrying out extensive business exploration. Many manufacturers’ businesses are highly diversified, involving industrial enterprises, non industrial enterprises, government and industrial cooperation. The business model covers software and hardware product sales, platform operation, contract projects and other modes. The highly diversified business brings some challenges to the business management of manufacturers. In the industry direction, most platform manufacturers are widely distributed. At present, more and more manufacturers begin to explore government side business.
For enterprise digital business, IDC divides it into five directions from two perspectives: business model and degree of standardization. Among them, weak business IOT projects contribute a large proportion of manufacturers’ income, with rapid growth and relatively high business maturity. The production and operation business system has the largest demand, and all service providers generally have layout, but the project has a high degree of customization, high requirements for industry experience, and faces the competition of traditional industrial service providers such as MES and WMS, with relatively low profits. The demand for platform products, especially platform based medium and Taiwan projects, began to grow rapidly, and many platform suppliers are strengthening their layout.
The cooperation between manufacturers and ecological partners is shallow
Most platforms’ integration of partner applications stays in scheme packaging and shallow integration, mainly because the platform’s own products can not provide rich and powerful application development capabilities, the platform itself lacks market position and appeal, powerful partners are also developing their own platforms, and do not want to be subject to platform manufacturers. There is often a relationship of competition and cooperation between the platform and ecological partners, and it still takes time for industrial stratification.
The market continues to be fragmented, and the manufacturer’s business is divided into two categories
IDC predicts that the market will remain fragmented for a long time, and the differentiation of manufacturers’ performance will expand. Some manufacturers with poor business models will have to face transformation in the next few years. At present, some leading manufacturers are also re examining how to enter the industrial market. As it is difficult to balance the business development scale and professionalism, different manufacturers will face clearer market positioning choices, and standardization and overall solutions will be the main two types of transformation directions. Combined with the market development direction, IDC suggests that manufacturers focus on product standardization, focus on business positioning and industry-oriented development.
More reading: IDC: in the second quarter of 2021, the global shipment of smart phones was 313 million, an increase of 13.2%. Everbright Securities: when machines encounter “wisdom”, Rise of industrial Internet (with download) aii: 2021 industrial Internet Park application scenario white paper (with download) Yu Xiaohui: Industrial Internet and digital transformation road under the new situation China Industrial Technology Software Industry Alliance: 2020 industrial Internet app development white paper China 5g + industrial Internet development report (2020) : there are nearly 700000 5g base stations in China. China ICT Academy: “5g + industrial Internet” cement industry report (with download) Gong Peiyuan, vice president and executive partner of Gartner: analyze the five key areas of “new infrastructure”. Intelligent college: Industrial Internet helps epidemic prevention and control and resumption of work and production (download attached) China Academy of communications and communications: development trend of Internet of things and industrial Internet under the digital wave China Mobile: 5g + industrial Internet application scenario white paper (download attached) industrial Internet Industry Alliance: 2019 industrial Internet vertical industry application report (download attached) China Academy of Engineering: Industrial Internet industry platform for building a smart society (download attached) industrial Internet and industry 4.0: Architecture docking and application (download attached) national industrial information security development research center: 2020 industrial Internet solution innovation application report (download attached)
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