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The following is the Q4 China’s smartphone shipment in 2020: 86.4 million, up 0.3% year on year From IDC recommended by recordtrend.com. And this article belongs to the classification: Android, IDC, iPhone, Intelligent mobile phone.
According to the mobile phone quarterly tracking report of International Data Corporation (IDC), the shipment volume of China’s smart phone market in the fourth quarter of 2020 was about 86.4 million units, up 0.3% year on year. Driven by the iPhone 12 series, Apple’s domestic market shipment volume is about 16.7 million units, the highest since 2016, ranking second and surpassing ov.
In 2020, the total annual shipment volume is about 326 million units, a year-on-year decrease of 11.2%. IDC believes that the potential changes in the market structure make many leading manufacturers see opportunities, and a series of actions brought about by striving for market opportunities will also effectively drive the development of the overall domestic market to pick up in 2021.
IDC made the following comments on the market performance of the top five smartphone manufacturers in the fourth quarter of 2020:
Huawei: the negative impact of the ban is more and more significant. The supply of the new flagship mate 40 series is seriously limited, and the shipment volume is more than 60% lower than that of mate 30 series in the same period of 2019. Although Changxiang, Nova and other series also have new products on the market, they are also faced with varying degrees of shortage, which creates a huge vacancy in the high-end market and market opportunities in the mid end price segment of offline channels. In addition, the glory of just independent split is also difficult to show enough momentum in the online market during the “double 11” period. Therefore, Huawei’s year-on-year decline in the fourth quarter is inevitable. The annual domestic market volume is about 125 million units, which also shows a double-digit decline compared with that in 2019.
Apple: this quarter, driven by the iPhone 12 series, the domestic market shipped about 16.7 million units, the highest since 2016. Under the opportunity of the domestic high-end market in the fourth quarter, the offline channel partners showed sufficient confidence and demand for the new iPhone 12 series products. At the same time, thanks to Apple’s strict channel order control, the iPhone 12 series has become more and more popular For most of the fourth quarter, the 12 series maintained stable prices and good channel profits. In addition, consumers still showed a lot of demand for the iPhone 11 series after the launch of new products. The above factors jointly drive Apple’s ranking to the second place in the fourth quarter, and the only one of the top five manufacturers with a positive year-on-year growth in total shipments.
Oppo: in the fourth quarter, driven by A32, Reno 5 series and other major products, the shipment also showed a high-speed year-on-year growth of 18.3%. Among them, A32’s shipment in the fourth quarter was close to 4 million units, while Reno 5 Series seized the market opportunity in the price range of RMB 2500-3000 in offline channels in December with more reasonable price and recognizable appearance design, helping oppo to rank first in domestic market shipment in December 2020.
Vivo: About 15.4 million units were shipped in the fourth quarter. From the perspective of product line layout, iqoo, s and Y series are all higher than that of the same period in 2019. Due to the positioning of X Series in higher price segment market, the shipment level has declined. However, through the iteration of technological innovation and market promotion, the market image of high-end image is continuously recognized and accepted by users. In 2020, vivo will remain in the second place in the domestic market.
Xiaomi: in the fourth quarter, driven by the new products of redmi note 9 series and the continuous and stable performance of redmi 9 series, its shipment volume increased by nearly 50%. Among them, redmi note 9 series contributed more than 2.5 million units in about one month. In the context of the decline of the overall domestic market in 2020, the annual performance of Xiaomi can be close to the same as that in 2019, which is mainly due to the year-on-year growth of more than 29% in the domestic market in the second half of the year. On the one hand, it comes from the more abundant and well positioned product line layout of Xiaomi and redmi, and on the other hand, it also comes from the fast growth of Xiaomi’s offline channels, especially in the low line areas The results of rapid development.
In addition, in terms of 5g mobile phones, the domestic 5g mobile phone shipment was about 60 million in the fourth quarter. In 2020, the cumulative shipment was about 167 million, accounting for more than 50%.
IDC pointed out that from the perspective of 5g chip platform, with the layout of six chip products in the domestic market, Lianfa technology has jointly covered the 5g market from the mainstream to the mid-range price range, meeting the demand of 2% of the continuous growth of the domestic market, Due to the demand of 5g products below RMB 1000, it ranked the first in the domestic market in the fourth quarter; the layout of Qualcomm’s domestic product line was relatively simple, but the shortage and delay of entry-level products led to the decline of its domestic market share in the second half and the fourth quarter; Huawei hisilic was limited by the ban, and began to contract significantly in the second half of the year. Samsung continued to occupy a place in the first half of the year with its cooperation with vivo; apple, driven by the iPhone 12 series, accounted for more than 22% of the 5g market share in the fourth quarter; and a number of products carrying Ziguang zhanrui 5g platform were also launched in the fourth quarter.
More reading from Sohu Technology: IDC: China’s smartphone shipment in Q1 of 2018 decreased by 16% on a year-on-year basis IDC: China’s smartphone shipment in Q4 of 2016 increased by 18.7% on a year-on-year basis oppo has the highest market share IDC: China’s smartphone shipment in Q1 of 2020 is expected to decrease by 30% on a year-on-year basis IDC: China’s smartphone shipment in Q3 of 2020 decreased by 14.3% on a year-on-year basis Analysis: Q3 China’s smartphone shipment reached 23.9 million in 2011 canalysresearch: Q2 China’s smartphone shipment accounted for 27% of the world in 2012, ranking first in the world IDC: Q3 global smartphone shipment in 2018 was 355.2 million, down 6% year on year IDC: it is expected that China’s smartphone shipment will decline 6.3% in 2018 DIGITIMES: Q2 China’s smartphone shipment will be 94.1 million in 2017 Year on year decrease 11.8% Gartner: 366 million global smart phones shipped in Q3 in 2020, a year-on-year decrease of 5.7% counterpoint: 156 million Chinese smart phones shipped in Q1 in 2017, domestic mobile phones dominate the top three cinno: 79.5 million Chinese smart phones shipped in Q3 in 2020 IDC: it is estimated that the global smartphone shipment will reach 1.455 billion in 2018 IDC: it is estimated that the global smartphone shipment will reach 1.2 billion in 2020, a year-on-year decrease of 11.9% IDC: the global smartphone shipment will reach 1.45 billion in 2016, a year-on-year increase of only 0.6%
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