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Top 10 forecasts of China’s PC market in 2021 From IDC

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The following is the Top 10 forecasts of China’s PC market in 2021 From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC.

In 2020, China’s PC market affected by the epidemic is like a roller coaster. In the first quarter of 2020, China’s PC market dropped by 28.1% year on year, but the growth rate in the next three quarters is about 10% year on year. Therefore, IDC predicts that China’s PC market will grow by 1.7% in 2020. After eight consecutive years of negative growth, it returned to positive for the first time, which is a milestone year.

What will happen in 2021? Mr. Wang Jiping, assistant vice president of IDC China, believes that China’s PC market is expected to grow by 10.7% in 2021 and continue to maintain a strong momentum. In particular, K12, smart office and government industry will be the main drivers of the growth of China’s PC market. Of course, there are still many uncertain factors in the market, such as epidemic control, spare parts shortage and other factors.

In view of these situations, IDC gives the following ten forecasts of China’s PC market in 2021:

Forecast 1:

With the popularization of high gamut of consumer notebook, with the improvement of PC heavy application properties, consumers’ requirements for screen quality are significantly improved. It is estimated that more than 65% of consumer laptops will be equipped with high gamut screens (NTSC 72% or sRGB 100% or more) in 2021.

Forecast 2:

The epidemic situation has accelerated the use of computers for primary and secondary school students, such as online learning. In 2021, the shipment volume of computers purchased for primary and secondary school students’ auxiliary learning will reach about 8.8 million, which is about six times of the K12 demand in 2019, and nearly one third of the consumer PC market. With the stable growth of the market in the future, manufacturers will also launch their own computers for primary and secondary school students.

Forecast 3:

At the beginning of a new round of processor war, 2021 will be the first year of a new round of PC processor market war. On the one hand, Intel will switch 11 generations of CPU on a large scale, and support AI, WiFi 6, Xe display and other functions more perfectly. Amd continues to maintain its leading edge in the manufacturing process; Apple’s M1 processor also makes the industry reconsider the feasibility of future arm based PC; in addition, Qualcomm will promote the latest snapdragon 888 processor in 2021, which will further improve its performance. In addition, domestic PC processors will be widely used in government and other markets. All this indicates that the prelude of a new round of processor war has been opened.

Forecast 4:

With the notebook screen becoming larger and thinner, customers are looking for larger screen to improve customer experience. Therefore, in 2021, there will be a downward trend in the 13 inch and below notebook market, and more customers will turn to the 14 inch and above notebook market.

Forecast 5:

With the classification and integration of game notebook, the proportion of RTX graphics card in game book will reach about 40% in the fourth quarter of 2020, which leads to the game book market gradually divided into two sub markets: competitive high-end game book represented by RTX graphics card and ordinary game book represented by GTX graphics card. It is expected that this two-level differentiation will continue in the first half of 2021. With the price reduction of RTX in the second half of 2021, game notebook will usher in a new wave of integrated development.

Forecast 6:

As more and more manufacturers launch cloud PC solutions, whether the front-end computing power will decline has become an important topic. At present, in the next three years, PC scenarios will increasingly focus on heavy productivity application scenarios. Cloud computing will effectively share part of the problem of insufficient front-end computing power, but the improvement of front-end computing power is still the core direction in the next three years.

Forecast 7:

Touch screen, with the growth of digital natives, more young consumers are used to a variety of modes of interaction. Voice, video, touch, etc. In 2023, more than 10% of laptops will support touch, 10% will support voice education, and 7% will support visual interaction.

Forecast 8:

With the impact of the epidemic, localization and other factors leading to the rebound of the PC industry, more and more manufacturers will consider increasing the PC sales business in 2021. They will subvert the market through killer applications or quickly enter the market through their own customer relationship. On the other hand, traditional global PC manufacturers still have strong R & D, product and scale advantages. In the next three years, 50% of the new entrants will withdraw from the PC market due to acclimatization, and some intermediate PC manufacturers’ business will decline.

Forecast 9:

Digital native enterprises drive the new demand of PC. IDC divides commercial enterprises into four types: Digital driven enterprises, digital native enterprises, mass following enterprises and adhering to conventions. In recent years, more and more new business models of enterprises have been built on the basis of digitalization. The number of digital original biochemical enterprises has increased significantly, and PC has helped enterprises transform in many aspects, such as future culture, future labor force and future space. It is estimated that the growth rate of demand for PC by digital native enterprises will exceed 20% in 2021.

Forecast 10:

With the development of online and offline integration, 41% of PCs will be sold online in 2020, and the proportion of e-commerce has been increasing, which is changing the marketing mode of China’s overall channel system. In 2021, more than 35% of offline retail stores will open in e-commerce to enrich their sales channels. Online and offline coupling marketing has become a new idea in the future.

Mr. Wang Jiping concluded that as a relatively mature market, PC is facing a series of new subversions in recent years. For example, Huawei has jumped to the top three in the market in just three years, and e-commerce has become the largest channel in a few years. In the future, this mature market will face more Subversion – new changes in product form, customer base, and even architecture. I believe 2021 will be a wonderful year for PC market!

IDC: China’s PC market is expected to grow by 10.7% in 2021 IDC: Top 10 forecasts of China’s PC market in 2018 IDC: global PC shipment is expected to reach 70.6 million units in Q4 in 2017, with a year-on-year increase of 0.7% IDC: China’s commercial PC market shipment will reach 6.159 million units in the second quarter of 2020, with a year-on-year increase of 0.2% IDC: PC market New changes of level IDC: Q4 traditional PC (desktop, notebook and workstation) sales close to 71.8 million in the fourth quarter of 2019, an increase of 4.8% IDC: Q2 Indian PC market in 2017, HP’s share reaches 33.8% IDC: Q1 global PC market in 2013 The decline of China’s market is larger than expected IDC: Quarterly tracking report of China’s PC market by province in Q2 of 2012 IDC: the PC market in Europe, Middle East and Africa in Q2 of 2012 grew by more than 5.6% IDC: the sales volume of China’s PC market is expected to be about 50.6 million units in 2019 Bi: Microsoft’s computing share is only 24% CNNIC: PC user market tends to be saturated, why not compete in enterprise market

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