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The following is the Top 10 forecasts of China’s smartphone market in 2021 From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, Intelligent mobile phone.
Although in 2020, the impact of the new crown epidemic on the domestic mobile phone market has been slowing down, but under the combined action of multiple internal and external factors, the development of China’s mobile phone market in the coming 2021 will be full of more uncertainties. IDC will forecast the future from the perspective of market supply and demand and technology development, aiming to help industry partners predict future opportunities and resist potential risks.
IDC futurescape forecasts China’s smartphone market as follows:
Forecast 1: market returns to normal
Thanks to the better market environment under the stable epidemic prevention and control, IDC predicts that the domestic smartphone shipment will grow by 4.6% year on year in 2021, with a market capacity of about 340 million units.
Forecast 2: supply chain instability
Potential changes in the market structure have stimulated a new round of market competition and further extended to the upstream supply level. The competition in the whole supply chain, especially in the chip end, will become increasingly fierce. IDC believes that “out of stock” will become the key word of the industry in 2021, and the unstable situation in the supply chain end will continue for about 50% of the time in 2021.
Forecast 3: introduction of multi chip platform
By 2022, more than 50% of mainstream mobile phone manufacturers’ 5g mobile phone products will span three or more chip platforms to reduce risks and ensure stable supply.
Forecast 4:5g mobile phone ownership rate over 40%
With the continuous penetration of 5g in the domestic market, IDC predicts that by 2021, 40% of mobile phone users in China will switch to 5g mobile phones, of which more than 70% will exist in T1-T3 cities.
Forecast 5: average unit price declines
Limited by the external environment, the price structure of domestic android market will change in the short term. The capacity of high-end market will be reduced to a certain extent, and the competition of mainstream or low-end products will be intensified. IDC predicts that the overall average unit price of the domestic market will drop by 0.9% in 2021.
Prediction 6: image competition from “quantity” to “quality”
Video is still one of the main tracks of mobile phone hardware upgrading, but the focus of upgrading will be shifted from the number of cameras to the quality. IDC predicts that in 2021, the average number of cameras on mobile phones in China will not exceed 4.3. In order to improve the imaging quality in multiple scenes, more sensors with larger unit pixel area and higher number of pixels or better lens groups will be adopted for the common sub images such as long focus and wide angle.
Forecast 7: optimistic development of folding screen
In order to meet the growing differentiated needs of high-end users, more folding screen products will enter the market one after another, and the market capacity will also gradually increase. IDC predicts that by 2023, the domestic sales volume of folding screen products will exceed 1 million.
Forecast 8: high refresh rate becomes mainstream
IDC predicts that the proportion of models supporting high refresh rate screens (90hz and above) will rise to more than 80% in 2022, truly becoming the mainstream of the market. Therefore, the adaptation and optimization of high refresh rate and variable refresh rate screen in the system and software application level will continue to become a more important topic.
Forecast 9: the ecology of “kuaicheng” is emerging
With the penetration of the concept of mobile office, and the acceleration of more terminal devices supporting wireless charging into the market, the construction of charging ecology will be put on the agenda. Fast charging chargers and wireless chargers that support multiple protocols and are more portable will enter the mobile phone channel faster and occupy a place in the market.
Forecast 10: it’s time to promote cloud storage
Mobile cloud services, represented by cloud storage, will bring greater demand and opportunities. Although the epidemic has eased, the trend of cautious consumption will continue. Therefore, IDC believes that under the premise of controlling the terminal price, it is difficult to squeeze out the cost of mobile phones in the mainstream price range and provide higher storage space by a large margin. At the same time, the sustainable development of 5g network will also bring better development space for cloud services on the mobile terminal.
Wang Xi, research manager of IDC China, pointed out that the role of internal and external factors will make the future market full of variables, which requires industry participants not only to start from the changes in the demand side, but also to consider the capacity competition from the perspective of competition, comprehensively judge and dynamically adjust the market strategy, step by step in the face of changes, strive for progress in stability, and explore their own certainty in uncertainty.
IDC: the total sales volume of China’s smartphone market in 2018 is 398 million, down 10.5% year on year IDC: in Q2 of 2020, India’s smartphone shipment will be 18.2 million, down 50.6% year on year IDC: in the third quarter of 2020, China’s smartphone market shipment will be about 84.8 million, down 14.3% year on year IDC: it is estimated that the global smartphone shipment will be 1.2 billion in 2020 Year on year decline 11.9% IDC: in Q2 of 2020, the global smartphone shipment will be 278.4 million units, down 16% IDC: in the fourth quarter of 2019, the global smartphone total shipment will be 368.8 million units, up 2.9% IDC: in 2019, the Indian smartphone market shipment will be 152.5 million units, up 8% IDC: in Q1 of 2019, the global smartphone market Huawei’s China market share surpasses Apple’s IDC: in Q2 of 2019, China’s smartphone market shipment is about 9, 7.9 million units, down 6.1% IDC: Global smartphone sales in Q1 of 2019, down 6.6% IDC: in Q1 of 2019, the shipment of smartphone market in Europe, Middle East and Africa (EMEA) will reach 83.7 million units, down 3.3% IDC: in Q1 of 2019, the shipment of smartphone market in India will reach 32.1 million units IDC: in Q1 of 2019, Huawei’s global smartphone shipment will reach 59.1 million units Year on year growth of 50.3% IDC: it is estimated that the shipment of smart phones will reach 1.39 billion in 2019, with a year-on-year decrease of 0.8% IDC: the global second-hand smart phone market will reach US $67 billion in 2023
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