The following is the 2022 nine industries – Baidu brand index list From baidu index recommended by recordtrend.com. And this article belongs to the classification: Industry information.
Digitalization makes a large number of brands blossom online, and diversified marketing methods such as meta universe, digital people and digital collections blossom everywhere. Who can capture the hearts of consumers and let consumers pick themselves? In this process, exploring the brand preference of users behind search has become an important starting point.
On China brand day on May 10, baidu marketing released the “Baidu brand index list of nine industries in 2022”, focusing on nine industries such as skin care and cosmetics, sports brands, automobiles, mobile phones and household appliances, and comprehensively measuring the brand value based on Baidu brand index.
In many aspects of family life, such as skin care and make-up, sports brands, furniture and home furnishings, consumers’ self demands are rising, and they also begin to hold a greater sense of trust in national brands. In the skin care and make-up industry, with the popularity of concepts such as “early C and late a” and “enhancing skin barrier”, functional skin care products that accurately locate skin problems are favored by consumers, and the market awareness of domestic skin care brands such as Winona and nature hall has increased significantly. For sports brands, young consumers are more creative and more culturally rational. Anta, Huili, Li Ning, Tebu and other brands continue to launch products with national tide elements, which fully meets the psychological needs of young consumers to highlight their personality.
For “hard core” consumption such as cars, mobile phones, home appliances and computer office, excellent quality is the main consumption focus of users. In the face of the endless stream of intelligent products in the market, the brand’s R & D and innovation ability, product configuration, appearance and price are all factors affecting consumer behavior. With the continuous development of modern science and technology, the degree of product intelligence has increased rapidly and has gradually become a new trend of consumption. Only a cost-effective brand that takes into account intelligence and performance can gain more consumer recognition.
When consumers have high-profile milk powder and beverage brands, they are still the first choice for daily consumption. However, when generation Z gradually took over as the main force of consumption, they have a higher acceptance of emerging brands, and have an obvious tendency of “Yankong”, paying more attention to the conceptual packaging of products. The newly emerging brands represented by three squirrels and Yuanqi forest show strong growth potential. Iterative upgrading of products and concepts may be the lesson of many brands in the future.
The construction of this list is supported by the ability of Baidu brand knowledge base to identify the brand content, realize the full coverage of all brand words and product words under the brand, and provide a strong basis for the objective evaluation of brand competitiveness. Baidu brand index integrates the comprehensive index of search, information and interaction, which aims to help enterprises gain real-time insight into the market heat of the brand. The upgraded Baidu brand index has a new evolution in data breadth and depth, adding sub channels, vertical categories and other data indicators, and introducing interactive data between users and brands, so as to comprehensively help enterprises’ digital intelligence management. More reading: Baidu Index: ranking list of automobile industry in May 2019 Baidu Index: ranking list of automobile industry in March 2019 big search car smart cloud & Baidu Index: full text of the report of 2020 white paper on new energy passenger vehicles big search car smart cloud and Baidu index released the 2020 white paper on new energy passenger vehicles Baidu Index – how many people hate it? Baidu Index: ranking of monthly active users of domestic mobile games / PC online games post bar in September 2013 Baidu Index: Bei brand participation index of automobile industry in January 2019 Baidu Index: milk powder industry report in November 2021 Baidu data center: overall search overview of China’s fund industry in the second half of 2009 Huayang & Baidu Index: Observation of pure electric vehicle users (attached) Baidu Index: ranking list of cosmetics industry in December 2018 GuoShuang & Baidu Index: 2018 smartphone new machine listing report (with download) Baidu Index: 2017 dairy annual marketing ecology and trend (with download) Baidu Index & Nielsen: 2017 China Dairy Marketing ecology and trend (with download) Baidu Index: 2017 China automobile potential user market inventory and 2018 prospect (with download)
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