The following is the 30% of the people with insomnia or false insomnia From Ali health publishes report on sleeplessness recommended by recordtrend.com. And this article belongs to the classification: Industry information.
On March 20, on the eve of world sleep day, Ali health released the “sleepless report” based on relevant data of tmall medical platform. According to the illustrated book, more than 60% of the people with insomnia are post-90s and post-90s, and more than 30% of the people with insomnia are “pseudo insomnia” who put down their mobile phones to sleep.
Increasing number of people with insomnia
According to the data of China Sleep Research Association, there are more than 300 million people with sleep disorders in China. In the past year novel coronavirus pneumonia has affected the number of people living at home, and the total sleep time has been delayed by 2-3 hours. According to the data of Alibaba health tmall medical platform, the number of people searching for “insomnia” has increased by 126% in just three months since December 2020. At the same time, the sales volume of medical and health products that can help alleviate insomnia, such as tranquilizing sleep and improving sleep quality, also increased significantly. In 2020, the number of users who purchase melatonin and other sleeping food and nutrition products increased four times year on year. In the first two months of 2021 alone, the number of people who bought semen Ziziphi Spinosae, a sleep aid, doubled as many as last year.
30% of insomnia population or false insomnia
The age distribution of users who search for the word “insomnia” is as high as 60% in the post-90s and post-90s, and the younger the insomnia is. At the same time, more than 30% of the people who searched for the keyword “insomnia” searched after 12 a.m., and they asked for help on their mobile phones while they were “insomnia”. Some sleep experts said that many young people are playing with mobile phones and other reasons, which lead to sleep delay and biological clock disorder, thus leading to “insomnia”. This situation is not really insomnia, but a kind of “pseudo insomnia” in medicine. False insomnia is also called subjective insomnia. The common symptoms include exaggerating the difficulty of falling asleep and underestimating the duration of sleep.
Insomnia of men and women is equal, small and medium-sized cities pay close attention to sleep quality
By comparing the gender of consumers who search the keyword “insomnia” on tmall medical platform, it is found that the proportion of Insomnia between men and women is the same, but the performance is different in seasons. Women have more insomnia in winter and men have more insomnia in spring.
In addition to “insomnia”, some non first tier cities, such as Changchun, Linyi, Handan and Benxi, are among the top consumers who search keywords such as “more dreams” and “sleep quality” on tmall medical platform. It seems that people in small and medium-sized cities pay more attention to sleep quality.
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