The following is the Enterprise level metauniverse will reshape the business pattern From Accenture Technology Outlook 2022 recommended by recordtrend.com. And this article belongs to the classification: Industry information.
The latest technology outlook 2022 report released by Accenture (NYSE Code: ACN) points out that the development of various technologies such as extended reality (XR), blockchain, digital twinning and edge computing has laid the foundation for shaping the enterprise level meta universe. This trend will create a new interactive experience, further promote the integration of the digital world and the real world, and change people’s lives and enterprise development in the next decade.
Accenture released the technology outlook report for the 22nd consecutive year. This year’s theme is “multi universe, integration and co Governance: technology and experience to reshape the new business pattern”. The report points out that metauniverse is changing the operation mode of the Internet, and some visionary enterprises have begun to focus on creating a space for the integration of virtual and reality, establish a more seamless and close connection, and start the industry reform with the help of a new generation of computers. In order to help enterprises better grasp the opportunities, Accenture announced the establishment of yuanuniverse business department to jointly shape a new business pattern with industry leaders.
Paul Daugherty, global president and chief technology officer of Accenture Technology Services, said: “We view the metauniverse as a continuum evolving and expanding in multiple dimensions. The advent of the next generation Internet will drive a new wave of digital transformation and change people’s way of life and work. With the deepening integration of real life and digital life, enterprises will carry out operational cooperation across technologies and platforms and explore customer experience scenarios. On the new track, enterprises need to shoulder their responsibilities and be more forward-looking Consider and respond to multiple challenges such as trust, sustainability, diversity, security and privacy. “
Accenture surveyed more than 4600 senior managers of business and information technology around the world, including more than 150 senior executives of Chinese enterprises. At this stage, nearly 90% (89%) of the executives of Chinese enterprises interviewed believe that yuanuniverse will have a positive impact on their enterprises. 60% of Chinese executives said that the changes brought by the meta universe would be breakthrough.
Accenture’s technology outlook 2022 report reveals four important trends that enterprises need to pay attention to. They will help enterprises break through and move steadily into the future:
Future network: integration into the meta universe. Nowadays, enterprises rely on the existing Internet rules, various websites and Applications (APPs) are numerous and scattered, and it is difficult to integrate and share data between platforms. Metauniverse and Web3 will change this situation. The meta universe will build a constant three-dimensional environment, allowing people to “shuttle” freely in digital and physical space. Ninety percent of Chinese enterprise executives believe that the future digital platform should create a unified user experience and realize the sharing and cooperation of customer data across platforms and spaces.
Coding world: personalized planet. With the development of 5g technology, digital computing and other emerging industries, we can accelerate the speed of access to the physical world and the real world. These digital physical environments will not only reshape the way people interact with their surroundings, but also deeply affect the way people perceive, respond and control things. 88% of Chinese enterprise executives believe that leading enterprises will strengthen people’s real sensory experience in the virtual world, so that people can continuously and seamlessly switch between the digital world and the real world.
Virtual reality symbiosis: synthesis but sincerity. The data synthesized through artificial intelligence technology will be able to more objectively reflect the real world and support more business scenarios. Enterprises and consumers will pay more attention to the integrity and fairness of artificial intelligence. In the case of virtual and real symbiosis and co construction, in addition to synthesizing content and algorithms, enterprises should consider the brand as a whole and pay attention to the impact of authenticity. 92% of Chinese executives said that their enterprises attach great importance to verifying the authenticity and legitimacy of data sources and artificial intelligence applications.
Unlimited computing power: open up new hope. With the development of the new generation of computers, enterprises in all walks of life are expected to break through the computing limit. Quantum computing and biological computing will overcome the problems that were once constrained by high cost, low efficiency or incalculability. On the same day, the competitive advantage, value creation and cooperation mode of enterprises will undergo subversive changes. 88% of Chinese executives believe that the new generation of computers will support their goal of long-term and sustainable growth.
The report points out that the business environment will be completely changed, and the leading enterprises actively embracing the change will play a leading role, carry out new strategies for customers, employees and partners, and shape a new competitive pattern. For example, digital twin technology is an important cornerstone of the metauniverse. Mars cooperates with Microsoft and Accenture to significantly improve production efficiency, reduce material waste, and support employees in real-time decision-making from order to delivery. Mars is promoting this technology to product research and development, and strengthening the whole chain traceability system from origin to consumers by simulating climate, sudden interference and other variable factors through digital technology. Accenture itself is also an active explorer of the enterprise level metauniverse. The company has created “nth floor”, so that employees all over the world can enter this virtual space at any time to participate in induction training, carry out immersive learning and “meet and chat” with other colleagues.
Over the past 22 years, Accenture has always adhered to the systematic observation of the global business pattern, exploring and summarizing the emerging technology trends with the most subversive potential for enterprises and industries. For details of this annual report, please visit here or follow Accenture China’s official wechat to grasp the latest trends.
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