The following is the Research on purchase intention of new car in 2021 From J. D. jundi recommended by recordtrend.com. And this article belongs to the classification: Industry information.
J.D. Power, a consumer insight and market research organization, today officially released the 2021 China new car purchase intention study SM (NVIS). The research shows that 11% of the potential customers who have intention to buy cars in the next half year are after 95; more than 60% and nearly a quarter of the potential customers who have intention to buy cars after 95 tend to buy their own brands and new energy vehicles, which is the highest proportion of potential customers of all ages.
This is the 13th consecutive year that J.D. Power has released a study on China’s new car purchase intention. This study focuses on the cognition and attitude of intending car buyers towards automobile brands, the information channels they use, the brands and models they want to buy, the car configuration they prefer and the factors they want to buy. Intending buyers are consumers who plan to buy a car in the next six months.
The study found that the willingness of Chinese consumers to buy their own brands increased from 22% in 2016 to 49% in 2021. Among potential customers of all ages, the willingness of post-95 to buy their own brands was the highest, reaching 61%, 12 percentage points higher than those born between 1990 and 1994. The top five reasons for the post-95s to favor their own brands are good-looking appearance / attractive modeling, high driving comfort, spacious and comfortable riding space, safety and fuel / power saving.
The study also found that the proportion of potential customers who are inclined to buy new energy vehicles increased from 3% in 2018 to 16% this year. Among them, the proportion of potential customers after 95 (24%) who are inclined to buy new energy vehicles is 8 percentage points higher than the average level and 9 percentage points higher than the group born from 1990 to 1994. The top three reasons why the post-95s tend to buy new energy vehicles are: new energy vehicles are the future development direction, low cost and simple maintenance.
Source: J.D. Power 2021 China new car purchase intention study (NVIS)
J. Wang Qinghua, general manager of joint research of D. power in China, said: “China’s auto market is full of vitality and challenges. As independent brands and new energy vehicle brands can better meet the specific needs of contemporary Chinese consumers, the market share of potential customers has increased year by year. At the same time, with the post-95 car buyers gradually emerging in the automobile consumer market and showing different needs and preferences from other age groups, automobile brands must fully tap the post-95 requirements for design, performance and configuration, so as to ensure the design and production of vehicles in line with the trend of the times. “
Other findings of the study:
The pre competition of automobile brands is becoming more and more obvious: the number of potential customers patronizing dealers has declined for three consecutive years, from 3.5 in 2019 to 2.2 in 2021. In addition, the number of models under consideration by potential customers has dropped from 2.1 in 2019 to 1.7 in 2021. In the past six months, more than 90% (97%) of the potential customers who have plans to buy cars have basically determined the models they want to buy, and the proportion of new energy vehicle potential customers who have determined the model of interest is the highest.
Automotive intelligent experience has become one of the decisive factors for potential customers to buy a car: in 2021, automotive intelligent experience has become the fourth decisive factor after quality, performance and design, which is more important than price, brand and purchase experience.
There are differences in the demand for high-tech configuration between the first purchase of potential customers and the additional purchase of potential customers: in the scene of daily use and maintenance of vehicles, the proportion of the additional purchase of potential customers who think that vehicle safety and high-speed driving are important is significantly higher than that of the first purchase of potential customers, so the technological configuration of vehicle safety protection and active reminder, adaptive cruise and lane keeping can better meet their needs; the first purchase of potential customers think that remote control is more important The use scenarios of car making and value-added services are more important, so the value-added services such as remote door opening / closing, remote air conditioning, automatic driving assistance package and vehicle comfort upgrade package can better meet their needs.
Based on the feedback of 5722 prospective buyers, the study of China’s new car purchase intention (NVIS) in 2021 covers 68 brands. The data collection was conducted in January 2021 through online survey. The research on China’s new car purchase intention in 2021 is divided into two stages. The next issue will be released in September 2021, when the brand influence (BIS) ranking will be released.
About J.D. Power
J. D. power (jundi) is a global leading consumer insight, market research and consulting, data and analysis services company, committed to helping enterprises improve customer satisfaction, thereby promoting performance growth and improving profits. Founded in 1968, the company has offices in North America, South America, Asia Pacific and Europe. Read more: J.D. Power: 2020 China new car quality research independent brand quality backward industry average jundi & 58 Auto: China Auto Preservation Rate Research Report – March 2020 J.D. Power: 2013 U.S. emerging auto technology research J.D Power: Research on performance, operation and design of China’s automobiles in 2015 and new car quality ranking of China’s new energy automobile brands in 2020 Power: research shows that users who choose electric vehicles will no longer consider buying fuel vehicles Tencent & J.D. Power: Research Report on the happiness of automobile life of Chinese netizens? (download attached) J.D. Power: research shows that more than 40% of potential automobile consumers have lost before entering the store. J.D. Power: each user complains about 6 problems, and online car Hailing is facing a big test. J.D. Power: 2019 China automobile after sales service satisfaction research (CSI) J.D. Power: 2020 automobile technology experience index list camera technology is the most popular J.D. Power: China pure electric new car quality ranking Weilai surpasses Tesla as number one
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