The following is the Top 10 new consumers in 2020 From New weekly recommended by recordtrend.com. And this article belongs to the classification: Industry information.
The study found that, under the catalysis of the epidemic, the value variables of the whole business link are reconstructing: the high potential consumers are reconstructing, the content value of short videos is reconstructing, the focus of the consumer market is returning to value creation, and the new products, new ideas and new channels that really bring spiritual satisfaction to users are being focused on, and the meaning of consumption is also reconstructing. Therefore, “value reconstruction” is the voice we dedicate to 2021 in the general situation.
“Users: Top 10 new consumers in 2020” of the annual inventory series of “voice of the general trend” and “new weekly” jointly launched the “Research on the consumption potential of Chinese Internet users in 2020”. Through the multi-dimensional weighting of consumption capacity, population size and consumption potential, the top 10 new consumers are screened out, with the intention of insight into the new consumption trend of potential people in the future from the perspective of data.
This study found that the potential population with high consumption value is reconstructing. On the one hand, the consumption mentality of elite, white-collar, new parents and other mainstream groups is changing. On the other hand, the new elderly, new blue collar workers, free wealth creators and other groups have been greatly exposed to the Internet in the context of the epidemic, which has led to the reconstruction of the main consumers.
We have also noticed the emergence of some new consumption channels and scenarios. Based on the immersive consumption of short video content, new consumers have a high acceptance of live consumption, and some groups begin to form the habit of “watching while buying”.
At the beginning and end of the year, we hope to release a series of portraits and data of new consumers to show the diversified changes in consumer behavior and concepts in the past year, as well as the rapid development momentum of the consumer market in the next year.
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