integrated marketing

China’s rich people’s favorite brand in 2020 From Hurun Research Institute

The following is the China’s rich people’s favorite brand in 2020 From Hurun Research Institute recommended by And this article belongs to the classification: integrated marketing .

According to the 2020 fortune report released by Hurun Research Institute, the number of “wealthy families” with 6 million assets in China exceeded 5 million for the first time, an increase of 1.4% over the previous year. In addition, the number of “high net worth families” with assets of 10 million yuan increased by 2% over the previous year to 2.02 million, while the number of “super high net worth families” with assets of 100 million yuan increased by 2.4% over the previous year to 130000.

The report also shows that in 2020, the consumption power of high net worth people is not affected by the epidemic. The average annual household expenditure of high net worth people interviewed accounts for 4.4% of the total assets, which is 0.6% higher than that of last year; the average annual household expenditure of super high net worth people with 100 million yuan assets accounts for 3.2% of the total assets, which is also 0.6% higher than that of last year.

Tourism is still the main consumption area, followed by daily luxury goods, health and health care and entertainment. Children’s education dropped from the second to the fifth place.

In terms of new consumption trend, health care continues to heat up, and the demand for automobile consumption is strong. Health and health care (46%), tourism (44%) and children’s education (43%) are the top three types of consumption that China’s high net worth people plan to increase in the next three years.

Shopping plans for the next three years: cars (50% plan to buy), watches (42%), jewelry (38%), clothing (34%), accessories (31%).

On the specific brand consumption preference:

Favorite luxury car: Porsche has been the most popular luxury car brand. Mercedes Benz, Rolls Royce and Bentley stayed second to fourth.

Favorite watch: Patek Philippe has been the most popular watch for 14 years in a row. The top three are stable, Rolex is second, and Constantine is third.

Favorite jewelry: jewelry brands rank stable, and the top five are still Bulgari, Cartier, van cletta, Tiffany and Chanel. Bulgari has become the most popular jewelry brand among high net worth people for three consecutive years.

Favorite men’s / women’s clothing: Louis Vuitton continued to rise three places to become the most popular men’s clothing brand; Hugo Boss rose seven places to rank second; Burberry rose three places to rank third. In terms of women’s clothing brands, Chanel has been the most popular brand for 15 consecutive years; Dior, Burberry, Gucci and Louis Vuitton continue to rank second to fifth.

The most popular men’s / women’s accessories: Louis Vuitton replaced Hermes as the most popular men’s accessories, Hermes dropped to the second, George Armani and Dior continued to maintain the third and fourth. Among women’s accessories, Chanel returned to the first place, Hermes came second, Dior rose one place to the third, Cartier rose two places, and Louis Vuitton tied for the fourth.

Hurun Research Institute: 2015 Hurun brand list *** Top 100 value Chinese brands brandz: Top 100 value Chinese brands in 2020 Alibaba Kaidu: Top 100 value Chinese brands in 2018 brand Finance: Top 50 value Chinese companies going to sea in 2018 Google & WPP: Top 50 Lenovo Interbrand: Top 50 value Chinese brands in 2015 Tencent dominates Alibaba ranking No.1 Interbrand: China’s best brands in 2019 Tencent ranking No.1 prophet: Huawei and meituan replace apple as China’s most popular brands WPP & Kaidu: Top 100 most valuable Chinese brands in 2020

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