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In 2020, the average capacity of NAND flash in mainstream smart phones will exceed 100GB From Counterpoint

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NAND flash memory capacity has become one of the most important factors for consumers to consider when buying new smart phones. Advances in cameras, application processors (AP) and displays have spurred increased storage requirements for video, image, and other multimedia applications. Therefore, NAND capacity in smart phones shows a significant growth. According to the latest report on smart phone memory by counterpoint, the average NAND flash memory capacity of smart phones will exceed 100GB for the first time in 2020.

However, there are differences between IOS and Android phones. Among IOS phones, the average NAND capacity reached 140.9gb in the fourth quarter of 2020, compared with 95.7gb for Android phones in the same period. But the gap is narrowing. As can be seen from the figure below, the average capacity of Android phones has been growing rapidly in the past few years. The average capacity of IOS and Android phones will grow by 5.6% and 20.5% respectively in 2020.

Table 1: comparison of average NAND flash capacity of IOS and Android smart phones in the world

According to the data, instead of bringing forth new things in terms of storage scale, Apple has chosen to stick to the maximum 512gb NAND, its highest storage capacity since 2018. On the other hand, Samsung, the largest Android OEM, hopes to maximize its storage capacity and will launch Samsung Galaxy S10 plus with 1TB NAND in 2019. All of these lead to the storage growth rate of IOS in 2020 lower than that of Android.

According to the sales tracking data of Q1-Q4 mobile phones from 2019 to 2020, the NAND flash memory capacity in smart phones has increased by 20.3% on average, from 80.7gb in 2019 to 97.11gb in 2020. However, the growth rate of IOS in 2020 is 5.6%, far lower than the 20.5% growth rate of non IOS devices. The average capacity gap between IOS and non IOS devices continues to narrow. The gap between the two groups was about 45.2gb in the fourth quarter of 2020, lower than 56.8gb in the fourth quarter of 2019.

Although NAND prices continue to decline during the period of 2019-2020, the sales share of IOS high-capacity models (256gb and 512gb) has not increased during the same period. High capacity accounts for about 21.5% in the fourth quarter of 2020, even lower than 27.2% in the fourth quarter of 2019. The average capacity of IOS has reached nearly 130gb. 128-256gb is already very high in the life cycle of iPhone for ordinary consumers. In the fourth quarter of 2020, demand for 512gb iPhones was about 3.7%.

We also observed that the configuration of high-capacity (256gb + 512gb + 1024gb) flash memory in non IOS smart phones is similar. The proportion of high capacity in the fourth quarter of 2020 is about 7.5%, slightly higher than 6.3% in the fourth quarter of 2019. However, the proportion of non IOS smartphones with 128GB increased from 26.2% in the fourth quarter of 2019 to 39.0% in the fourth quarter of 2020, indicating that 128GB is the basic standard for medium and high-end mobile phones.

More reading from cnBeta: Counterpoint: the total profit of global smart phones in Q3 in 2019 is about 12 billion US dollars. Apple monopolizes 66% counterpoint: the global shipment of smart phones in Q4 in 2018 is 394.5 million, down 7% counterpoint: the world’s best-selling mobile phone in March 2018 is iPhone xcounterpoint: Top data inventory of global mobile phone industry in 2017 The second best seller of Apple’s counter point in 2016 Become the second largest manufacturer in the world counterpoint: 82% of British users buy smart phones, the preferred brand is Samsung counterpoint: Q2 in 2017, mobile phone sales report in North America, Huawei only ranks 10th counterpoint: Q4 in 2020 Overall iPhone shipment increased by 21% on a year-on-year basis counterpoint: Sales of 15.7 million iPhones in Q4 European smartphone market in 2020

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