The following is the In 2020, the shipment volume of China’s smartphone market will decline by 11% year on year From Canalys recommended by recordtrend.com. And this article belongs to the classification: Android, Canalys, iPhone, Intelligent mobile phone.
The Chinese mainland mobile phone market reached 84 million units in the fourth quarter of 2020, down 4% from the same period last year. In 2020, the year-on-year output of Huawei decreased by 11% to 330 million units. Due to US sanctions, Huawei’s performance deteriorated rapidly, and the overall market recovery was hindered.
In the fourth quarter of 2020, Huawei (including glory) shipped 18.8 million units, and its market share dropped to 22% from 41% in the third quarter of 2020. Oppo quickly rose to the second place, with 17.2 million smartphones shipped, a year-on-year increase of 23%. Vivo also achieved a good 20% year-on-year growth, ranking third with 15.7 million units. Apple also achieved its best shipping performance in China in recent years, with more than 15.3 million units shipped in the fourth quarter, with a market share of 18%, higher than 15% in the fourth quarter of 2019. Xiaomi ranked fifth, with 12.2 million units delivered, up 52% year on year.
“This is probably the most difficult time for Huawei, which can’t even serve its domestic market under the ban,” commented Nicole Peng, vice president of mobile business at canalys. “Huawei’s fourth quarter shipment volume shrank nearly 50% year on year. Although Huawei’s product demand is still huge, Huawei will not be able to meet the demand in the foreseeable future. Other leading manufacturers are aiming at this opportunity. Oppo, vivo and Xiaomi compete for Huawei’s offline channel resources all over the country, including channel partners in villages and towns, and invest huge funds in store expansion and marketing support. These measures brought immediate results, and the market share rose rapidly in just a few months. Active expansion is the key word of oppo, vivo and Xiaomi’s channel construction in 2021. “
“In 2020, Apple’s performance in China is remarkable. Driven by the iPhone 11 and iPhone 12 models, the annual shipment volume finally returns to the level of 2018. The fourth quarter’s shipment even reached the highest in China since Apple released the iPhone 6S in the fourth quarter of 2015. ” Amber Liu, research analyst at canalys, said Apple’s launch of the new iPhone 12 in China coincides with Huawei’s outage. Huawei is Apple’s only strong competitor in the high-end field, but its flagship Mate Series shipped less than 4 million units in the fourth quarter. However, Apple has not relaxed its marketing of the iPhone 12, including online promotion activities on major e-commerce platforms across the country, more replacement plans for old for new, and the most extensive interest free installment payment on the market in cooperation with major banks, all of which are conducive to boosting the delivery performance of Apple’s new phones. ” Amber Liu said.
“Glory is also a player we should not ignore in China in 2021. Glory almost fully inherits Huawei’s advantages and aims to win Huawei’s loyal customers, “said Nicole Peng. “As 5g becomes an essential feature of any smartphone on the market, leading manufacturers like oppo, vivo and Xiaomi will double their investment in their flagship and high-end product lines, focusing on the breadth of the product line and the use of high-end parts. With Huawei’s retreat in market share, consumers and channels will face more brand choices, while new or small brands will have more opportunities to stand out. In the coming year, the market pattern will usher in a wave of long lost turbulence and adjustment. “
More reading: canalys: 2016 Q4 China’s smartphone shipment 131.6 million canalys: 2017 Q3 China’s smartphone shipment 119 million, a year-on-year decline of 5% canalys: 2018 China’s smartphone shipment fell sharply by 14% canalys: 2018 Q1 China’s smartphone sales 91 million, a year-on-year drop of 21% canalys: May 2017 India’s smartphone market share Apple ranks 10th canalys: in 2016, China’s smartphone market shipped 470 million units, with the largest growth rate in the world To become the second largest market in the world canalys: India’s smartphone shipment exceeded 40 million in Q3 of 2017 canalys: China’s smartphone shipment reached 91 million in Q1 of 2018, down 21% year on year Huawei ranks first with 38.2% of the market share
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.