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Mobile phone mobile phone market research report released by the global technology market analysis and market consultancy Canalys today released the report on the global smartphone market in the fourth quarter of 2020. The report shows that in the fourth quarter of 2020, the Chinese mainland’s smartphone shipments reached 84 million, down 4% from the same period last year. HUAWEI’s share of the market share fell from 22% in the third quarter of 2020 to 22%, but it remained the leading position, ranking OPPO. Second, vivo came in third.

Details of the report are as follows:

Shanghai (China), Bangalore (India), Singapore, reading (UK) and Portland (USA)

Friday, January 29, 2020


In the fourth quarter of 2020, Chinese mainland mobile phone shipments reached 84 million, down 4% from the same period last year.

In the fourth quarter of 2020, Huawei’s market share (including glory) dropped to 22% from 41% in the third quarter of 2020.

Throughout 2020, Huawei (including glory) will continue to maintain its leading position, with oppo ranking second and vivo ranking third.

The Chinese mainland mobile phone market reached 84 million units in the fourth quarter of 2020, down 4% from the same period last year. In 2020, the year-on-year output of Huawei decreased by 11% to 330 million units. Due to US sanctions, Huawei’s performance deteriorated rapidly, and the overall market recovery was hindered.

In the fourth quarter of 2020, Huawei (including glory) shipped 18.8 million units, and its market share dropped to 22% from 41% in the third quarter of 2020. Oppo quickly rose to the second place, with 17.2 million smartphones shipped, a year-on-year increase of 23%. Vivo also achieved a good 20% year-on-year growth, ranking third with 15.7 million units. Apple also achieved its best shipping performance in China in recent years, with more than 15.3 million units shipped in the fourth quarter, with a market share of 18%, higher than 15% in the fourth quarter of 2019. Xiaomi ranked fifth, with 12.2 million units delivered, up 52% year on year.

“This is probably the most difficult time for Huawei, which can’t even serve its domestic market under the ban,” commented Nicole Peng, vice president of mobile business at canalys. “Huawei’s fourth quarter shipment volume shrank nearly 50% year on year. Although Huawei’s product demand is still huge, Huawei will not be able to meet the demand in the foreseeable future. Other leading manufacturers are aiming at this opportunity. Oppo, vivo and Xiaomi compete for Huawei’s offline channel resources all over the country, including channel partners in villages and towns, and invest huge funds in store expansion and marketing support. These measures brought immediate results, and the market share rose rapidly in just a few months. Active expansion is the key word of oppo, vivo and Xiaomi’s channel construction in 2021. “

“In 2020, Apple’s performance in China is remarkable. Driven by the iPhone 11 and iPhone 12 models, the annual shipment volume finally returns to the level of 2018. The fourth quarter’s shipment even reached the highest in China since Apple released the iPhone 6S in the fourth quarter of 2015. ” Amber Liu, research analyst at canalys, said Apple’s launch of the new iPhone 12 in China coincides with Huawei’s outage. Huawei is Apple’s only strong competitor in the high-end field, but its flagship Mate Series shipped less than 4 million units in the fourth quarter. However, Apple has not relaxed its marketing of the iPhone 12, including online promotion activities on major e-commerce platforms across the country, more replacement plans for old for new, and the most extensive interest free installment payment on the market in cooperation with major banks, all of which are conducive to boosting the delivery performance of Apple’s new phones. ” Amber Liu said.

“Glory is also a player we should not ignore in China in 2021. Glory almost fully inherits Huawei’s advantages and aims to win Huawei’s loyal customers, “said Nicole Peng. “As 5g becomes an essential feature of any smartphone on the market, leading manufacturers like oppo, vivo and Xiaomi will double their investment in their flagship and high-end product lines, focusing on the breadth of the product line and the use of high-end parts. With Huawei’s retreat in market share, consumers and channels will face more brand choices, while new or small brands will have more opportunities to stand out. In the coming year, the market pattern will usher in a wave of long lost turbulence and adjustment. “

More reading: canalys: in Q1 of 2019, the sales volume of iPhone in North America’s smartphone market will reach 14.6 million units. Canalys: in 2020, the global smartphone shipment will reach 359.6 million units, a slight decrease of 2% compared with the same period last year. Canalys: in 2018, China’s smartphone shipment will drop sharply 14% canalys: Huawei’s share of global smartphone market in Q2 will rise to the first place in 2020. Canalys: India’s Q3 Xiaomi shipment will reach 12 million in 2018. Canalys: China’s Q3 smartphone shipment will reach 119 million in 2017, a year-on-year decline of 5% canalys: Global iPhone 7 shipment will reach 13 million in 2017. Canalys: Q2 China’s handset shipment list in 2017 Huawei tops the list: Q3 in 2017, India’s smartphone shipment exceeds 40 million, becoming the second largest market in the world Sales volume of 5g smart phones is expected to reach 278 million in 2020. UK news: China is expected to become the world’s largest 4G smart phone market in the second half of 2014. Sales volume of Samsung smart phones in North America is expected to reach 10.7 million in April 2019

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