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In 2021, global smartphone shipments surged to 340 million units in Q1, with a year-on-year growth of 24% From Strategy Analytics

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According to the latest research of strategy analytics, the global smartphone shipment in Q1 in 2021 was 340 million units, a year-on-year growth of 24%, the highest growth since 2015. The rebound in the smartphone market has been driven by consumers’ healthy demand for old devices and Chinese manufacturers’ strong demand for 5g.

Sui qian, senior director of strategy analytics, said: “driven by the success of multi price segment 5g products, Chinese smartphone manufacturers performed extremely well in the quarter. In Q1 2021, China’s smartphone shipments increased 35% year on year to 94 million units. Globally, the five largest manufacturers accounted for 76% of the market share in Q1 2021, up from 71% a year ago. Chip shortages and supply constraints did not have a significant impact on the top five in the quarter, but we believe that small manufacturers will be worried in the coming quarters. “

Neil mawston, executive director of strategy analytics, added: “in Q1 2021, Samsung remained the world’s largest smartphone manufacturer with 77 million shipments, up 32% from 58 million in Q1 2020. Samsung’s new, more affordable A-Series 4G and 5g phones, as well as its earlier Galaxy S21 series, stabilized its performance in the quarter. Apple shipped 57 million iPhones worldwide, ranking second with a 17% market share. The momentum behind the 5g iPhone 12 series continues in many markets. “

Wu Yiwen, senior analyst at strategy analytics, said: “in terms of smartphone shipments, Xiaomi has ranked third for the second consecutive quarter. In 2021, the global smartphone shipment of Xiaomi in Q1 was 49 million units, with a market share of 15%, higher than 10% a year ago. Xiaomi has maintained a strong momentum in India and China, and its expansion in Europe, Latin America and Africa has begun to bear fruit. Oppo (excluding realme and Yijia) won 11% of the market share and remained the fourth largest smartphone manufacturer in the quarter, followed by vivo. Vivo’s Q1 shipment in 2021 increased by 85% year on year. “

Chart 1: Global smartphone shipments (million units) and market share (%) by top five global manufacturers

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