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In 2025, the replacement cycle of smart phones in Western Europe will be shortened to 33 months From Strategy Analytics

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According to the latest research report released by strategy analytics, the average replacement cycle of smart phones in Western Europe in 2020 will be shortened from 40 months in 2020 to 33 months in 2025. The economic recovery after the new epidemic and the cheaper 5g smartphone model will shorten the replacement cycle for European consumers.

“We expect the average smartphone swap cycle in Western Europe to grow from the shortest 25 months in 2015 to a peak of 40 months in 2020,” said Boris Metodiev, deputy director of strategy analytics. Today, European consumers have a longer replacement cycle, which is due to the cancellation of subsidies by operators, the lack of major hardware innovation, the maturity of 4G and the impact of the epidemic on the economy of Western Europe. “

Sui qian, senior director of strategy analytics, added: “we expect the European smartphone market to recover in the next five years. Driven by economic recovery and 5g migration, we expect the smartphone replacement cycle in Western Europe to be shortened to 39 months by 2021 and further shortened to 33 months by 2025. This is good news for Smartphone manufacturers, such as Xiaomi or oppo, because the faster replacement cycle means that European consumers will buy more smartphones. “

Boris Metodiev, deputy director of strategy analytics, added that the frequency with which European consumers change their smartphones varies from country to country. British consumers, for example, change their smartphones every two years or so. By contrast, smartphone users in France change their phones on average every three years. Local factors such as 5g readiness play an important role in the local replacement cycle. ” Strategy Analytics: Q2 global tablet market share in 2019 strategy Analytics: Global Smartphone Application Processor market revenue is expected to reach US $30 billion in 2018 strategy Analytics: Q3 Android and IOS global smartphone market share will reach 96% in 2014 Analysis: artificial intelligence in devices drives one third of smart phones strategy analysis: in 2020, the global shipment of smart phones will be 1.26 billion, down 11% year-on-year Samsung’s share of China’s smartphone market in Q4 in 2017 is less than 1% strategy Analytics: Apple’s iPhone sales in Q4 in 2018 decreased by 11.4 million over the same period last year Analysis: Q3 global smartphone profit was 9 billion US dollars in 2016, of which Apple accounted for 91% strategy analysis: Global smartphone shipment reached 375 million in 2016, with a year-on-year growth of 6% strategy analysis: 2013 Q3 global smartphone shipment Survey Report

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